SPOTLIGHT ON DIRECT MAIL
Free video workshops for fundraisers
Direct mail clinics – Introduction and contents
Welcome to the Agents of Good (AOG) free direct mail clinics. These 11 useful video lessons offer you tried and tested tips that will make your direct mail appeals more engaging and effective. Please explore all the clinics and share them widely with your fundraising friends.
Direct mail clinic #9 – How deep is your nerdiness?
Yes, John Lepp admits he’s a direct mail nerd. And now that he’s got that confession off his chest, he wants to share as many nerdy fundraising things as possible in this clinic. It’s full of tried and tested direct mail tricks.
Direct mail clinic #10 – The direct response super-hack
If you’re tired of telling stories from your chief executive or director’s point of view, then you need to watch this video. Because too often, the voices we use (and their tendency to speak professionally) can get in the way of our storytelling AND our fundraising.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Charity Right: ‘AI vs real people’ image test
There are a lot of potential uses for artificial intelligence (AI) in fundraising. Jamal Abbas shares how one charity set out to discover what worked better in an online fundraising campaign, AI generated images or those taken by a team of skilled photographers.
Youth PWR: Face-to-face funds youth empowerment initiatives
For a young, emerging charity, trying out a new form of fundraising can be a daunting prospect. But we hope this face-to-face (F2F) fundraising success story will motivate others to be brave and bold.
The IUCN and Lacoste: ‘Save Our Species’ partnership
The results of this partnership speak for themselves. Funds raised – tick. Awareness raised – tick. Endangered species saved – tick. Keep reading to find out why Oxfam’s Manon Oliver admires what is a truly creative collaboration.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
Reinventing the future of fundraising – a seminar by Ken Burnett
Originally an invitation only event for executives at Australian charities, this inspiring and informative seminar is a must watch for all fundraisers. Ken offers over an hour of practical and tangible ideas that will help you reinvent the future of fundraising at your organisation. Secure your exclusive recording today.
New report explores in memory giving in multicultural Britain
Giving a gift in memory of a loved one is always a significant and personal act. The latest insights from Legacy Futures reveal that the motivations and methods of in memory giving are also often deeply rooted in culture and faith.
The UK data bill is a gamechanger for charities
The UK government just passed the Data (Use and Access) Bill. One amendment in the bill is of particular interest, with the potential to boost annual charitable donations by as much as £290 million. Keeping reading to learn more.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
The Westminster Abbey Appeal
Damian Chapman celebrates the Westminster Abbey Appeal of 1953. A massive £1 million was needed to repair the damage caused by German attacks during WWII, but the Abbey’s appeal started off slowly. Keep reading to find out how the fundraisers involved reached their target.
Consejo Cívico hosts Giving Tuesday Thankathon in Mexico
In this article, Anita Gallagher and Yareli Sepúlveda Sáenz share how Consejo Cívico made a Giving Tuesday idea they heard about via SOFII work for them.
Rotary Club of Alice Springs: Henley on Todd Dry Regatta
Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why ‘the rising tide of a community lifts all boats’.
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