Train Your Board (and Everyone Else) to Raise Money

Written by
Amy Eisenstein
Added
October 29, 2015

Book review

Train Your Board (and Everyone Else) to Raise Money

By Andrea Kihlstedt and Andy Robinson

Presented at IWITOT, Baltimore and reviewed for SOFII by Amy Eisenstein ACFRE

I buy fundraising books. I’m always eager to learn more. I read most of them and keep them on the shelf as references.

I bought this book last year and it isn’t on the shelf. It lives on my desk and it’s dog-eared, highlighted and underlined.

Why do I refer to it so much? Because every time I get ready to facilitate a board retreat or lead a workshop, I thumb through it looking for just the right set of exercises.

Don’t get me wrong, I’ve trained board members for years and I have a pretty good set of my own tried and true exercises, but this book is a treasure trove.

Yes, this is a book of fundraising exercises – 51 of them to be precise. Each is laid out like a recipe, telling you what it will accomplish, how to do it, what supplies (if any) you’ll need and how long it’ll take. It even includes wording for debrief questions in case you’re not an experienced facilitator.

Some exercises require worksheets and, of course, they’re in the book, just waiting for you to copy them.

The exercises are organised into eight sections:

  • Reducing barriers to fundraising
  • Debunking fundraising myths
  • Making the case
  • Building blocks for fundraising success
  • Finding people to ask
  • Asking for the gift
  • After the ask

Some of the exercises are short 15-minute ice-breakers. Others are longer and more substantial.

They’ve all been tested and, if my experience with many of the exercises is an indication, they all work.

When SOFII asked me to participate in I Wish I’d Thought Of That at the AFP convention in Baltimore I immediately thought of this book. I could have picked any number of exercises, but I picked on ‘How High Will You Go’, which gets board members thinking about their giving in new and bigger ways.

Whether you’re a master trainer or a development director who wants to do a little training with your staff and board, this book is perfect for you.

When people know how to raise money, they’re more willing to do it. And they do it better.

About the author: Amy Eisenstein

Amy Eisenstein

Amy Eisenstein, ACFRE, has been a development professional and fundraising consultant for more than 15 years. She has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail and planned gift solicitations.

Recent Articles

Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed

In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.

Read more

How to master the soft skills of fundraising

There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.

Read more

From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu

A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.

Read more

Meet the world-changers: ‘We’re here to do what donors can’t’ - Jiblu Rahman, Islamic Relief

Jiblu Rahman wowed people across the fundraising sector with his star turn in Islamic Relief’s ‘Saving lives isn’t easy’ ad campaign. Joe Burnett sat down with him to discuss the campaign and how he, as a young fundraiser, is becoming a world-changer.

Read more

Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part two.

In the second part of his blog on fundraising ethics, Rogare’s Ian MacQuillin looks at a couple of ethical dilemmas. The solutions are anything but black and white.

Read more