Foundations of Fundraising

Moving from fairness to openness

by Beth Ann Locke and Jen Love

Exploring the issue of fairness Jen and Beth Ann demonstrate how progress can only come about through inclusive and insightful dialogue within our organisations. 

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Refuge: The Helen Titchener (nee Archer) Rescue Fund

by Louise McCathie

A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline. 

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Creating gender equality in the charity sector

by Lizzi Hollis

A rallying cry for gender parity from fundraiser and founder of Charity Women Lizzi Hollis. 

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It’s just not fair!

by Joe Burnett

What are you doing to combat gender inequality in your organisation? Join SOFII’s campaign.

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SOFII stars: great fundraising writers

by SOFII

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice. 

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SOFII stars: treasures of legacy marketing

NSPCC Ad

by SOFII

Our selection of SOFII stars this time centred on treasures of legacy marketing. Exhibits and articles include Greenpeace Sweden’s legacy commercials, a University of Oxford legacy brochure, the NSPCC’s approach to legacy training and Mal Warwick giving us the facts on legacy giving, amongst a wealth of ever essential reads.

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SOFII stars: a selection of fantastic events from around the world

by Joe Burnett

Here are links to 12 fundraising events that raised money in innovative and exciting ways, from huge viral campaigns to small but successful projects that exceeded expectations and transformed people’s lives.

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Women’s Aid: Look At Me interactive billboard

by SOFII

An innovative billboard campaign hoping to open a few blind eyes to domestic violence with a novel use of facial recognition technology.

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Trillium Gift of Life Network: ‘bucket list’

by SOFII

This is a great public awareness campaign with interactive use of social media and appropriate targeting.

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Aid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message

by SOFII

Clever use of lenticular printing to send kids a secret message that adults can't see in these child-abuse poster ads.

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