Foundations of Fundraising

The A to Z of writing fundraising appeals: A to F

by Steve Lynch

Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.

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Marie Burnett: she lived, laughed, loved and left a huge hole in our hearts

by Sue Kershaw

We are sad to announce the death of Marie Burnett, co-founder of SOFII, trustee, company secretary, honorary treasurer and voluntary editor in chief.

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Take a trip in SOFII’s time machine: the SOFII history project - introduction and contents

by SOFII

Welcome to the greatest collection of historical fundraising brilliance you'll ever find.

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Greenpeace presents Rang-tan: the story of dirty palm oil

by Sonia Triki

This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.

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The SOFII history project part 1: treasures from fundraising’s history.

by SOFII

Welcome to part one of SOFII’s history project. Dive in to explore the best campaigns from antiquity to the 20th century!

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The SOFII history project part 2: the all-time fundraising greats.

by Joe Burnett

Do you want to learn from the very best in the fundraising business? This is the section for you as we explore the greatest ever campaigns, events and pioneering thinkers.

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The SOFII history project part 3: the legends of fundraising.

by Joe Burnett

Meet the women and men who transformed, improved and revolutionised fundraising.

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Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed

by Joe Burnett

In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.

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Cards Against Humanity Saves America

by Sarah Crowhurst

In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes. 

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SOFII stars: the best of corporate social engagement

by SOFII

Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!

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