Ken Burnett’s archive on SOFII

Wel­come to the Ken Bur­nett archive! This is a repos­i­to­ry of all the words and wis­dom of SOFII’s founder, a man with over 45 years’ (sor­ry Ken) expe­ri­ence in fundrais­ing, char­i­ties and social change. Draw­ing on his exten­sive web­site, www​.ken​bur​nett​.com and many oth­er pub­lished sources, we’ll bring you rec­ol­lec­tions, thought pieces and case stud­ies from a stel­lar career in the sector.

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SOFII
Added
December 05, 2023

Commission on the Donor Experience (CDE) project 6: the use and misuse of emotion

With six sections and more than 40 individual components, CDE project 6, the use and misuse of emotion, is truly massive. SOFII had added all the content and linked it together for easy access, but still the best place to access CDE project 6 is via the full contents list, here.

Ken’s fundraising for SOFII

Matched fund­ing chal­lenge has dou­bled dona­tions for Ken Burnett’s 500-mile quest

ABOUT THE AUTHOR: KEN BURNETT

Ken Burnett is author of Relationship Fundraising and other books including The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). The Tiny Essentials of an Effective Volunteer Board and Storytelling can change the world, both published by The White Lion Press, UK. In 2021, he wrote and published a book about campaigning fundraising, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.

Ken co-founded SOFII with his late wife Marie in 2007 and served as a trustee before retiring from the SOFII board in 2022. A new 3rd edition of Ken’s classic work Relationship Fundraising will be published in 2024. Get your copy here.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Team Trees – digital fundraising success in aid of the Arbor Day Foundation

This article celebrates a viral campaign that has been making a big impact since 2019. Keep reading to learn how two men took on a challenge to plant 20 million trees, engage Gen Z donors, and achieve fundraising success for the Arbor Day Foundation.

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Unleash the might of the donor – power as a component of a fundraising plan

Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.

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Is your donor a Spiderman, Batman or a Wonder Woman?

Superheroes have a unique backstory that makes them who they are and shapes their narrative. But in fundraising, your donor has an ‘origin story’ too. Marina Jones believes that making an effort to learn more about your donor’s story can give you an insight into why they choose to give – and help you build supporter loyalty.

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Will you join these kind fundraisers at the heart of SOFII?

Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.

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New year, new changes in digital fundraising – five tips to help you prepare

Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?

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