Ken Burnett’s archive on SOFII
Welcome to the Ken Burnett archive! This is a repository of all the words and wisdom of SOFII’s founder, a man with over 45 years’ (sorry Ken) experience in fundraising, charities and social change. Drawing on his extensive website, www.kenburnett.com and many other published sources, we’ll bring you recollections, thought pieces and case studies from a stellar career in the sector.
- Written by
- SOFII
- Added
- December 05, 2023
A selection of Ken’s exhibits and case histories
These exhibits were either prepared by Ken or feature campaigns he has worked on.
BookAid’s Reverse Book Club: how SOFII got started
ActionAid’s revolutionary loose inserts with the built in reply mechanism
Amnesty International, the pen pack
Amnesty International, North Korea’s death camps
Botton Village giving donors choices
British Heart Foundation calculator mailing
Dr Barnardo’s Homes: the home collecting box
Greenpeace’s reinvention of face-to-face
Greenpeace Frontline, launch of a monthly giving scheme
ISRT welcome pack in just two sides of A4
National Asthma Campaign straws mailing
NSPCC’s Full Stop campaign intro plus seven sections
NSPCC Centenary Appeal Parts 1-3
The gold standard in fundraising, part 1: laying the foundations
The gold standard in fundraising, part 2: exceeding expectations
Ryton Gardens reusable mailing
WaterAid, the plastic bag mailing
Articles with Aline Reed
Magic moments part one: how small beginnings inspire great causes
Magic moments part two: how some of the world’s best causes got started
Ken’s stories and opinion pieces
Where do I start? My first weeks as a fundraiser
Is this fundraising’s finest hour?
Contradictory signs: as the coronavirus crisis continues, what’s really happening in fundraising?
The Bata shoes story: about positive thinking
The Olive Cooke story: scandal strikes UK fundraising
Thankology: welcome to the art and craft of positive thanking
ActionAid’s journey to diversity
A life-stage fairy-tale — how Beryl and Clive found the meaning of life
Practical techniques and processes
15 things I would do if I were the new head of donor development Part 1, part 2
Communication and the English language
The indispensable guard book
Investing in testing parts 1 and 2
The tester’s dilemma: to go on, or give up?
The use and misuse of emotion part one
The use and misuse of emotion part two
The ultimate donation: one man gathers what another man spills.
中国网络筹款的现状和趋势 — Ken Burnett点评《2014中国网络捐赠第三方平台研究报告》
50 ideas to transform how the public views street and face-to-face fundraising
Commission on the Donor Experience (CDE) project 6: the use and misuse of emotion
With six sections and more than 40 individual components, CDE project 6, the use and misuse of emotion, is truly massive. SOFII had added all the content and linked it together for easy access, but still the best place to access CDE project 6 is via the full contents list, here.
Ken’s books and how to get them
The essence of Campaigning Fundraising in 52 exhibits and 199 web links — get your copy today!
Book review: Relationship Fundraising 2nd edition, reviewed by Neil Sloggie
Read Tanya Jackson’s review of Campaigning Fundraising
The Essence of Campaigning Fundraising reviewed by David Love
Ken’s fundraising for SOFII
Matched funding challenge has doubled donations for Ken Burnett’s 500-mile quest
ABOUT THE AUTHOR: KEN BURNETT
Ken Burnett is author of Relationship Fundraising and other books including The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). The Tiny Essentials of an Effective Volunteer Board and Storytelling can change the world, both published by The White Lion Press, UK. In 2021, he wrote and published a book about campaigning fundraising, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.
Ken co-founded SOFII with his late wife Marie in 2007 and served as a trustee before retiring from the SOFII board in 2022. A new 3rd edition of Ken’s classic work Relationship Fundraising will be published in 2024. Get your copy here.
