The SOFII history project

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Welcome to the SOFII history project! To be a great fundraiser you need to be aware of what has come before and there is no better place to explore our collective past than here. Have you heard of the first ever major donor dinner from 970 BC? Have you read the wise words of Moses Maimonedes, who explored the eight levels of giving 800 years ago? Are you aware of the ground-breaking campaigns from the Victorian era? All these treasures and many more can be found in the SOFII history project. Dive in to learn the valuable lessons of fundraisers past.

Take a trip in SOFII’s time machine: the SOFII history project - introduction and contents

by SOFII

Welcome to the greatest collection of historical fundraising brilliance you'll ever find.

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The SOFII history project part 1: treasures from fundraising’s history.

by SOFII

Welcome to part one of SOFII’s history project. Dive in to explore the best campaigns from antiquity to the 20th century!

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The SOFII history project part 2: the all-time fundraising greats.

by Joe Burnett

Do you want to learn from the very best in the fundraising business? This is the section for you as we explore the greatest ever campaigns, events and pioneering thinkers.

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The SOFII history project part 3: the legends of fundraising.

by Joe Burnett

Meet the women and men who transformed, improved and revolutionised fundraising.

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Major contributors to this section

Aline Reed

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

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Mark Phillips

Mark Phillips started fundraising for ActionAid UK in the late 1980s and later became head of fundraising at YMCA England. He set up Bluefrog in 1997 with one simple goal – to be the agency he would have wanted to employ. His approach to fundraising is based on understanding and answering donor needs. Mark shares his ideas and findings through his blog, queerideas.co.uk.

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Marie Burnett

Marie Burnett is director of The White Lion Press and a trustee of SOFII.

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