The SOFII history project part 2: the all-time fundraising greats.

Great ideas, great campaigns and great pioneers: gathered here in one place is a gallery of the very best fundraising ever.

Written by
Joe Burnett
Added
April 17, 2019

SOFII has collected and celebrates the best events, campaigns and minds from fundraising’s illustrious past. Join us in the SOFII TARDIS for guaranteed excitement, inspiration and excellent ideas to pilfer.

Note: have we missed any other great appeals or campaigns? Is there a fundraising hero you’d like us to celebrate and who we’ve overlooked? If so, please e-mail joe@sofii.org to let us know and we’ll put things right asap.

Click here to return to the contents to view parts one and three.

The best appeals, events and campaigns.

The most successful fundraising appeal ever from British Red Cross.

Live Aid: the history of an all-time great event.

How to raise money without the technology we’re so used to: Oxfam pledged gifts.

The shopping list: Royal National Lifeboat Institution’s ‘boots’ advertisement

Giving Scotland: crisis campaign. How to address a crisis in one appeal.

Toilet paper mailing: you’ll wish you’d thought about this one!

Steel Yard: ‘fund a day’ appeal. An easily-adaptable idea.

Great minds think... ahead.

David Ogilvy: the father of advertising. Part one.

The Ogilvy effect. Part two of our tribute.

Howard Luck Gossage – the ‘mad man’ who changed the world

About the author: Joe Burnett

Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

Recent Articles

Why is it key for fundraisers to understand supporter loyalty?

What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.

Read more

An exclusive offer - secure your signed copy of Ken Burnett’s new book

The essence of Campaigning Fundraising in 52 exhibits and 199 web links is the latest book by Ken Burnett, SOFII co-founder and managing trustee. Secure your copy today with this exclusive offer, available only to SOFII readers.

Read more

The book that will lead the campaigning fundraising revolution!

Fundraiser Tanya Jackson shares her review of Ken Burnett’s brand new book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.

Read more

Join SOFII’s BIG FUNDRAISING QUIZ – June 4th 2021, 1pm BST

Love quizzing? Love fundraising? Please join us for our brand new fundraising quiz. Show your support for SOFII, have a laugh and win great prizes too. Only £5 to enter! 

Read more

Simone Joyaux, campaigning fundraiser extraordinaire, has died

SOFII has lost a great friend, a great fighter, an exemplary force for good.

Read more