The SOFII his­to­ry project part two: the all-time fundrais­ing greats

Great ideas, great cam­paigns and great pio­neers: gath­ered here in one place is a gallery of the very best fundrais­ing ever.

Written by
Joe Burnett
April 17, 2019

SOFII has collected and celebrates the best events, campaigns and minds from fundraising’s illustrious past. Join us for guaranteed excitement, inspiration and excellent ideas to pilfer.

Note: have we missed any other great appeals or campaigns? Is there a fundraising hero you’d like us to celebrate and who we’ve overlooked? If so, please e-mail to let us know.

Click here to return to the contents to view parts one and three.

The best appeals, events and campaigns.

The most successful fundraising appeal ever from British Red Cross

Live Aid: the history of an all-time great event

How to raise money without the technology we’re so used to: Oxfam pledged gifts

The shopping list: Royal National Lifeboat Institution’s ‘boots’ advertisement

Giving Scotland: crisis campaign. How to address a crisis in one appeal

Toilet paper mailing: you’ll wish you’d thought about this one

Steel Yard: ‘fund a day’ appeal. An easily-adaptable idea

Great minds think... ahead.

David Ogilvy: the father of advertising, part one

The Ogilvy effect: Part two of our tribute

Howard Luck Gossage: the ‘mad man’ who changed the world

About the author: Joe Burnett

Joe Burnett

Joe Burnett (he/him) cut his teeth as an intern at the Association of French Fundraisers, he then embarked on a career in advertising before returning to where his heart lay: in the charities sector. Joe is passionate about fundraising and how it can be a force for positive change in the world. 

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The SOFII history project part three: the legends of fundraising

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The SOFII history project part one: treasures from fundraising’s history

Welcome to part one of SOFII’s history project. Dive in to explore the best campaigns from antiquity to the 20th century.

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