The SOFII history project part two: the all-time fundraising greats
Great ideas, great campaigns and great pioneers: gathered here in one place is a gallery of the very best fundraising ever.
- Written by
- Joe Burnett
- Added
- April 17, 2019
SOFII has collected and celebrates the best events, campaigns and minds from fundraising’s illustrious past. Join us for guaranteed excitement, inspiration and excellent ideas to pilfer.
Note: have we missed any other great appeals or campaigns? Is there a fundraising hero you’d like us to celebrate and who we’ve overlooked? If so, please e-mail carolina@sofii.org to let us know.
Click here to return to the contents to view parts one and three.
The best appeals, events and campaigns.
The most successful fundraising appeal ever from British Red Cross
Live Aid: the history of an all-time great event
How to raise money without the technology we’re so used to: Oxfam pledged gifts
The shopping list: Royal National Lifeboat Institution’s ‘boots’ advertisement
Giving Scotland: crisis campaign. How to address a crisis in one appeal
Toilet paper mailing: you’ll wish you’d thought about this one
Steel Yard: ‘fund a day’ appeal. An easily-adaptable idea
Great minds think... ahead.
David Ogilvy: the father of advertising, part one
The Ogilvy effect: Part two of our tribute
Howard Luck Gossage: the ‘mad man’ who changed the world
