The SOFII history project part two: the all-time fundraising greats
Great ideas, great campaigns and great pioneers: gathered here in one place is a gallery of the very best fundraising ever.
- Written by
- Joe Burnett
- Added
- April 17, 2019
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SOFII has collected and celebrates the best events, campaigns and minds from fundraising’s illustrious past. Join us for guaranteed excitement, inspiration and excellent ideas to pilfer.
Note: have we missed any other great appeals or campaigns? Is there a fundraising hero you’d like us to celebrate and who we’ve overlooked? If so, please e-mail carolina@sofii.org to let us know.
Click here to return to the contents to view parts one and three.
The best appeals, events and campaigns.
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The most successful fundraising appeal ever from British Red Cross
Live Aid: the history of an all-time great event
How to raise money without the technology we’re so used to: Oxfam pledged gifts
The shopping list: Royal National Lifeboat Institution’s ‘boots’ advertisement
Giving Scotland: crisis campaign. How to address a crisis in one appeal
Toilet paper mailing: you’ll wish you’d thought about this one
Steel Yard: ‘fund a day’ appeal. An easily-adaptable idea
Great minds think... ahead.
David Ogilvy: the father of advertising, part one
The Ogilvy effect: Part two of our tribute
Howard Luck Gossage: the ‘mad man’ who changed the world