ActionAid

Richard Turner’s great story

by Richard Turner

Richard Turner's advice for all fundraisers is to have a great story to tell. And the place to start looking for it is among all the people who benefit from the cause you fundraise for.

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Il pacchetto informativo per dare il benvenuto a chi desidera adottare un bambino con ActionAid

by SOFII

Il progetto di adozione a distanza di ActionAid è attivo nel Regno Unito da oltre 35 anni. Nel 2008, sia i materiali informativi che i mailing di benvenuto vennero rivisitati con l’intenzione di migliorarli il più possibile.

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Los folletos encartados de ActionAid con mecanismo de respuesta integrada

by Alhelí Quintanilla

Este es la historia de una innovadora técnica que trasformó la captación de donantes de la que hoy es una de las mayores ONG del Reino Unido.

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Aide et Action: ou les tracts avec formulaires de dons intégrés.

by Laura Parrota

C’est l’histoire d’un nouveau développement, tout à fait innovant, qui a transformé la façon de recruter des donneurs pour l’une des charités les plus populaire du Royaume-Uni. Parfois, lorsqu’une opportunité se présente, il est important de savoir la saisir. Ou bien vous pouvez choisir de la laisser passer et l’offrir à quelqu’un d’autre.

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ActionAid ‘Bollocks to Poverty’ campaign

creative concept

by SOFII

This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.

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ActionAid: the welcome to child sponsorship package

Sponsorship brochure.

by SOFII

ActionAid’s child sponsorship programme has been running in the UK for over 35 years. In 2008, they revisited the enquirer and welcome packs with the intention of making the materials the best that could be found anywhere.

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ActionAid: the ‘postal parent’ advert

press ads

by SOFII

These two black and white ads look dated now, and the first of these at least seems patronising too. But when these ‘postal parent’ advertisements appeared in the UK in the mid 1970s they were state-of-the art, the epitome of direct response fundraising.

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ActionAid: the inserts with built-in reply mechanism

by SOFII

This promotion raised £millions and won almost every direct marketing award going. It also helped propel a new and little known organisation called ActionAid into the list of Britain's top 20 charities. Action Aid created a new format, which was then copied by dozens, perhaps hundreds of other organisations.

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ActionAid’s Christmas collection: virtual gifts that keep on giving

by SOFII

The concept of virtual gifts is not new. However ActionAid’s approach is noteworthy because they have elevated the process and are now offering their supporters gifts that keep on giving.

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ActionAid: transparency and readability

by SOFII

This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.

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