Richard Turner’s great story

Richard Turner’s advice for all fundrais­ers is to have a great sto­ry to tell. And the place to start look­ing for it is among all the peo­ple who ben­e­fit from the cause you fundraise for.

Written by
Richard Turner
Added
May 21, 2014

At the time of writing Richard worked for ActionAid UK as director of fundraising.

'I left truly inspired after meeting this girl and finding out the impact that the child sponsorship programme had on her life'.—Richard Turner

Richard's great story comes from a young girl he met in one of his trips to India. She was a part of the ActionAid's child sponsorship programme. 'She was a real inspiration’ says Richard. So, start looking for those great stories!

About the author: Richard Turner

Richard Turner

Richard Turner (he/him) is director of fundraising at SolarAid. He returned to SolarAid in Sep 2021 having previously worked as their chief fundraiser from 2011 to 2016. Richard has over 34 years experience as a fundraiser at Oxfam, Farm Africa, Flora and Fauna International and ActionAid UK. He also has experience delivering fundraising training for charities around the world, to help them deliver on their missions.
 

Recent Articles

Kindness is contagious – The simple fundraising strategy of a small charity

Why is kindness contagious and how can it impact your fundraising? Based on her super presentation at I Wish I’d Thought of That (IWITOT) 2025, new voice Rebekah Jerram talks about why she admires the small charity 52 Lives and their simple, effective fundraising strategy. 

Read more

From the Myth Smashers: We can’t ask new patients to donate, or can we?

Saarah Abdeen discusses the assumption that fundraisers shouldn’t ask new patients to donate. Keep reading and discover the personal experiences that got Saarah thinking about how and why we should finally smash this myth.

Read more

Open Letter to Tom Ralser re: The fallacy of ‘facts tell, stories sell’

Claire Axelrad responds to Tom Ralser’s opinion piece with an open letter. In it, Claire shares her perspective on storytelling, as a writer and fundraiser.

Read more

Matched funding challenge boosts Ken Burnett’s latest 500-mile quest

Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?

Read more

The fallacy of ‘facts tell, stories sell’

In a new addition to SOFII’s Opinions and Debates showcase, Tom Ralser shares his view on the notion that ‘facts tell, stories sell’. When it comes to fundraising, Tom feels that relying on stories alone isn’t always enough to create a great appeal AND convince your donor to give. 

Read more

Also in Categories