CHATS Commuity Home Assistance to Seniors

La lettera in farsi di CHATS in occasion del Norooz

by SOFII

E’ un assioma da sempre nel direct marketing: quando si comunica ai donatori è necessario usare il “loro” linguaggio e non il “nostro”. Ed eccone un piccolo esempio.

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CHATS: the Norooz letter, in Farsi

CHATS people image

by SOFII

It’s an ancient truism of fundraising that if you want to communicate with donors you must speak to them in their language, not yours. Here’s a small example that paid off in practice.

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