SPOTLIGHT ON FESTIVE FUNDRAISING
Get inspiration for your year end appeal
The Sandcastle Trust: Christmas appeal and fundraising film
Small charity founder Danielle shares how she learned variety of new skills – including how to co-create a fundraising film and design a landing page – so The Sandcastle Trust could reach more donors with their 2023 Christmas campaign.
St. Vincent de Paul: Cuddly bear direct mail pack
This festive direct mail campaign featured a cute, cuddly, heart-warming character. It was the first direct mail pack sent to warm donors who had been recruited online, and the results prove that thinking positively and telling a great story can lead you to fundraising success.
WWF UK: ‘Year of the Tiger’ Christmas appeal 2009
This campaign was wildly successful. It is an excellent example of how one appeal, with an urgent and compelling message, can be tailored to fit different types of donor. It is also integrated fundraising at its best.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
The HandleBards: Finding the best ‘messenger’ for an online fundraising appeal
Will the identity of the messenger have an impact on the level of and number of gifts? This small theatre company tested the importance of the messenger when embarking on a £10,000 fundraising drive for their hugely important education programme.
Oxfam: ‘Stay in the Fight’ legacy campaign
This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative.
Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal
Blue Dragon Children’s Foundation in Vietnam ensured urgency, consistency and transparency in their emergency appeal. As a result, the charity raised much-needed funds and recruited a number of new supporters – all during a time of crisis.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
Six essential steps to improving your supporter experience
Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.
The key to a successful corporate partnership – finding the ‘sweet spot’
What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.
How to write for your most generous eyes and hands
Want to make sure your best givers can physically read what you write? Need to defend why you make some of the copy and design choices you do? Then don’t miss Lisa Sargent’s latest tips on making your fundraising communications accessible to older donors.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
SolarAid: Lighting the way
Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.
Five key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report
Are you looking for views on the current state of charity fundraising in the UK? Well, look no further. Over 850 fundraisers shared their recent fundraising performance and experience with Blackbaud to help generate this useful benchmarking report.
Age UK: Cadbury ‘Donate Your Words’ corporate partnership
It’s not often that a chocolate bar stops you in your tracks and makes you want to start talking (and donating) to a charity helping older people. But in this case study, you’ll discover how Age UK’s superbly executed brand and fundraising campaign raised both money and awareness in a clever, captivating, and caring way.
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