CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Greenpeace Canada: Coronavirus legacy campaign

by Tristan Woodford

How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.

Fundraising and giving during COVID - a report from the CIOF

by SOFII

The Chartered Institute of Fundraising (CIOF) has gathered voices from within the sector to analyse fundraising in the wake of the coronavirus pandemic. We think this is essential reading for all fundraisers who want to move forward from the crisis and look to the future with positivity and hope.

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

The Salvation Army: Why is it so hard to see black and blue?

by Rebecca Wilson

Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.

Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal

by Clay Buck

IWITOT: The Americas speaker Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how. 

Planned Parenthood: Donate in Pence’s name

by Joe Burnett

At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation. 

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Fundraising at the intersection of Blackness and Womanhood

by Kia Croom

We are delighted to bring you this podcast and article by Washington, DC based fundraiser Kia Croom. Kia brings you closer to the experiences of Black female fundraisers and reflects on a sector that isn’t practicing what it preaches.

What can counselling teach corporate fundraising?

by Briony Markham

Can fundraisers learn something from the world of therapeutic counselling? Yes, says Briony Markham of Remarkable Partnerships.

SOFII and ASSIF help you discover the best of Italian fundraising

by Simona Biancu

SOFII is thrilled to announce a new collaboration that will highlight great fundraising in Italy, delivered in tandem with our friends at the Italian Association of Fundraisers (ASSIF). The team at ASSIF will also be translating more of SOFII’s existing content into Italian.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

The science of fundraising: Ask a behavioural scientist, part one

by Kiki Koutmeridou

Why do people give and how can we persuade them to give more or continue donating? Maybe the answer lies in behavioural science? We’re delighted to be able to share this first Q&A on the topic with Dr Kiki Koutmeridou.

How getting diversity and inclusion right will help us change the world

by Vanessa Chase Lockshin

Vanessa Chase Lockshin outlines how the fundraising sector is good at asking about diversity but rarely progresses beyond it to equity and inclusion. Her suggestions are bound to get you thinking.

A story that wakes you up in your career

by Lizzie Carter

If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.