SPOTLIGHT ON FUNDRAISING HISTORY

Discover what you can learn from fundraising’s past

Choctaw Nation of Oklahoma and Ireland: ‘Pay it forward’ campaign

by Marie Quirke

When coronavirus hit and began to impact on the Choctaw Nation of Oklahoma, the people of Ireland stepped up to help. They repaid a gift from 173 years earlier by supporting the Choctaw Nation’s superb viral fundraising campaign. 

George Harrison–Ravi Shankar Special Emergency Relief Fund: ‘Bangla Desh’ single

by SOFII

We bring you the under appreciated story of what just might have been the world’s first-ever charity pop song, courtesy of an ex-Beatle. Dive to learn more from this piece of our fundraising history – and listen to George Harrison’s song!

William Quarrier – the most determined fundraiser of all time?

by Simon Burne

Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser

by Tony Banks

What do ‘bad’ pet portraits have to do with fundraising? Click here to read the inspiring story of how one person raised more than £200,000 for charity – simply by drawing furry friends from around the world.  

National Trust for Scotland: ROOTS regular giving campaign

by Joe Nicholson

For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.

The Church of Jesus Christ of Latter-day Saints: Giving Machines

by Liz Attfield

From IWITOT: The Americas 2022, introducing vending machines with a twist – you can use them to donate to a good cause!

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Irregularity – is it the future of regular giving?

by Hannah Moysey

Recruiting regular donors, increasing engagement and reducing attrition are three things that feature in plenty of fundraising strategies. They remain a focus for good reason – all fundraisers want to help their cause with the reliable funds that a base of committed supporters brings. But what if the future of regular giving was less ‘regular’ and more ‘irregular’? 

Charity e-commerce – learning from the best online shops in the sector

by Matt Smith

Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.

Legacy seeds

by John Lepp

‘The ‘past’ truly can be a part of a glorious future’ – John Lepp explains why sprinkling some legacy seeds in your donor communications can lay the groundwork for future success.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Saigon Children’s Charity: Hybrid fundraising ball

by Quynh Nguyen Thi Lam

Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus by creating an innovative and successful hybrid fundraising event.

How to show the right gratitude attitude to new e-mail subscribers

by Ephraim Gopin

The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.

Shine: virtual balloon races

by John Grain

What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.