Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Mennonite Central Committee Canada: Tigray, Ethiopia crisis appeal

by BuildGood

Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.

Don’t be tone deaf on Ukraine

by Claire Axelrad

What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems. 


Fantastic fundraising campaigns from around the world

The Church of Jesus Christ of Latter-day Saints: Giving Machines

by Liz Attfield

From IWITOT: The Americas 2022, introducing vending machines with a twist – you can use them to donate to a good cause!

International Committee of the Red Cross: Helping victims of the Turkish-Greek conflict


Discover how efforts by the International Committee of the Red Cross (ICRC) proved decisive in helping the victims of a brutal conflict.

The Distinguished Gentleman’s Ride: Riding for a cause


The Distinguished Gentleman’s Ride (DGR) combines fun with a good cause. This growing organisation that has been running excellent events since 2012 and making a real difference to men’s physical and mental health. 


Expert opinions, insights and how-to guides to inform your fundraising

Investing in supporter loyalty improves retention and grows income – and now it's quantifiable

by Roger Lawson

This is a first for our sector – an investigation into donor loyalty involving thousands of donors from a dozen charities. Check out the findings in this article and download your copy of the free report.

Fundraising Everywhere is SOFII’s newest business partner


SOFII is delighted to announce that Fundraising Everywhere and Everywhere+, a leading provider of virtual events to the charity sector, has joined the SOFII community as a proud business partner. 

Improve your supporters’ online experience to raise your fundraising results

by James Herlihy

James Herlihy of Dutch agency Mindwize shares his essential steps for avoiding a poor online experience for donors. He also gives his advice on how to power yourself to fundraising success.


Your shortcut to our must-see examples of fundraising inspiration

Five features of an ideal corporate prospect

by Remarkable Partnerships

SOFII partner Remarkable Partnerships is back with more easily digestible tips to help you secure your next corporate partnership. This time, the team shares how you can identify a great prospect and tailor your approach, giving you the best chance at success.

University of Sheffield: Direct mail – the longer the better? Two page vs. four page letters

by Heather Clement

How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.

RNLI: the legacy letter


This is a classic example of a direct appeal to supporters, asking for information that will help plan future income. The candid, plain-speaking, respectful copy reminds supporters that RNLI relies heavily on legacies to fund their work. You can read the whole thing here.