How I wrote it: the classic Amnesty press ads
More than 20 years on, Indra reflects in this eight-minute video film on the thinking behind some of the most moving fundraising advertisements of all time. Click on the image to see and hear what he has to say.
- Written by
- Indra Sinha
- September 13, 2010
There are many gems for the enthusiastic communicator in this short talk. Watch out for the worst story Indra ever had to tell, and ‘...the worst fundraising ad I’ve ever seen.’
He also says, ‘You have to trust your heart. We never did any research – didn’t believe in it.’
Well worth watching and learning from, even if you can’t be in the south of France yourself.
And visit the Bhopal Medical Appeal exhibits: more stunningly successful press ads written by Indra.