Pre­tenders to the Stew­ard Throne

Stew­ard­ship is the new buzz­word. Every­one is talk­ing about it. But it rais­es more ques­tions than it answers.

Written by
Gordon Michie
Added
June 02, 2010
All 19 pages of Pretenders to the Steward Throne are now available free to SOFII users.

This White Paper sets out to clarify some of the confusions around the term stewardship, exploring:

  • Different notions of stewardship.
  • The differences between stewardship, donor care and relationship fundraising.
  • US notions of stewardship as they relate to planned giving.
  • Different types of fundraising stewardship – including the idea of ‘Third Level Stewardship’ which sits above and encompasses relationship fundraising and is a notion of stewardship that is not yet practised or aspired to by British fundraisers.

The White Paper then identifies nine barriers to the adoption and take-up of stewardship among UK charities:

  • What does stewardship actually mean?
  • British, or American-style stewardship?
  • There is no common understanding of stewardship in a fundraising context.
  • Bandwagon jumping.
  • Low standards of donor care could undermine stewardship.
  • Measurement – KPIs (key performance indicators) and benchmarks are needed to assess the impact of stewardship.
  • Is stewardship a means or an end?
  • Training/CPD issues.
  • Lack of will for stewardship to succeed.

Finally, this White Paper concludes by calling on the Institute of Fundraising to set up a working party to develop a code of practice on fundraising stewardship that will introduce a definition of stewardship that can be used as a benchmark for all fundraisers.

To read the full white paper download the PDF.

Notes

The opinions expressed in this article and this download belong to the author and are not necessarily shared by SOFII.—SOFII editors

About the author: Gordon Michie

Gordon Michie is the Development Director at Relationship Marketing Limited

Recent Articles

21 and ½ tips for writing better fundraising materials

Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!

Read more

British Muslims are the most generous group in the UK – how can fundraisers engage them?

Blue State’s essential report shows that UK Muslims gave four times more in the last 12 months than UK average. Almost half are planning to give more to charity in the next year. Three in four have already donated to support individuals impacted by the war in Gaza. And one in two are open to giving their Zakat to charitable organisations. What does this mean for charities and fundraisers like you?

Read more

New study finds legacy giving has gained ground beyond boomer generation

Legacy giving is one of the largest sources of voluntary income for UK charities, but what are the latest trends in legacy giving? These new findings from a long-running benchmarking study provide vital insights for fundraisers – simply click to learn more.

Read more

Team Trees – digital fundraising success in aid of the Arbor Day Foundation

This article celebrates a viral campaign that has been making a big impact since 2019. Keep reading to learn how two men took on a challenge to plant 20 million trees, engage Gen Z donors, and achieve fundraising success for the Arbor Day Foundation.

Read more

Unleash the might of the donor – power as a component of a fundraising plan

Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.

Read more

Also in Categories