Rea­sons to be cheer­ful: the 2013 Char­i­ty Pulse survey

After a tough 2012, it is great to be able to report that morale amongst UK fundrais­ers is on the up again. The Char­i­ty Pulse sur­vey 2013 reveals that fundrais­ers have resumed their pre­vi­ous posi­tion among the hap­pi­est of char­i­ty employees.

Written by
Frances Hurst
May 23, 2014

After a tough 2012, it is great to be able to report that morale amongst UK fundraisers is on the up again. The Charity Pulse survey 2013 reveals that fundraisers have resumed their previous position among the happiest of charity employees.

Although fundraiser opinions have not yet returned to pre-downturn levels, 39 per cent of fundraisers now report that morale in their charity is high ­­– up from a paltry 24 per cent last year.

No areas of this UK voluntary sector-wide staff survey performed worse for fundraisers than in 2012 – all were either the same or better.

There has been a 10 per cent increase in fundraiser job satisfaction overall – with 65 per cent of respondents saying they are satisfied with their job.

The major drivers behind the improvements in 2013 are:

  • Greater feelings of job security.
  • Stronger support from line managers.
  • A healthier work/life balance.
  • Better training and development opportunities.
  • Improved internal communications and procedures.
  • Greater satisfaction with pay.

​What fundraisers are telling us

From the analysis of the fundraisers’ responses to the Charity Pulse 2013survey, there are six main factors driving the uplifts in their morale and job satisfaction.

Job security

Fundraisers’ confidence in this area has shown the biggest upward movement of any question in this year’s survey. Fifty per cent of fundraisers say that they feel secure in their roles, up from just 33 per cent last year. Fundraisers are now feeling more secure than other charity staff. In previous years, there was no significant difference.

Line management

When it comes to management, fundraisers are feeling more appreciated and valued than last year with 63 per cent agreeing with this question.

They also feel more able to take action and make decisions, with 70 per cent agreeing that they feel empowered by their manager. This is up from 57 per cent in 2012.

Fifty-five per cent get useful feedback on how they are performing. This is up from 49 per cent in 2012 and ahead of the charity staff average figure.

There appear to have been some other encouraging developments in the way that fundraising teams are being managed, with 55 per cent of fundraisers now agreeing that it feels safe to challenge the way things are done at their charity. Only 43 per cent felt that way last year.

Work/life balance

There has been a easing off of work pressure – at least for some – with 56 per cent of fundraisers saying that the workload in their job is reasonable. This is up from 48 per cent in 2012. To keep this in perspective, however, a glance back to the heady days of 2007 reveals that 69 per cent of fundraisers felt on top of their workload then.

​Training & development

Satisfaction with training and development opportunities understandably dropped as the downturn took hold and budgets were cut. Prior to the recession two-thirds of fundraisers were happy with the opportunities available to them, but that dropped to just 47 per cent in 2012.

This year we are seeing the beginning of what is hopefully an upturn, with 52 per cent now happy with the provision.

Internal communications and procedures

Last year fundraisers’ frustrations with internal communications and charity procedures were at an all time high, so it is great to see that there have been some improvements over the past 12 months.

Sixty-eight per cent of fundraisers say that they feel well informed about what is happening in their charity – up from an all time low of 57 per cent last year. Even communications between different departments are creeping up from a paltry 23 per cent satisfaction level last year to 34 per cent in 2013.

Thirty-nine per cent feel that their charity’s processes and procedures help them to do their job effectively, up from just 27 per cent in 2012.

There have also been some improvements in fundraisers’ perceptions of their leadership, with 44 per cent feeling that senior management are well informed about what other staff think and do – up from 34 per cent in 2012. Fifty-two per cent now think that their senior management team is effective, up from 45 per cent last year.


There appear to have been some welcome additions to fundraisers’ pay packets this year, as satisfaction with reward is getting close to pre-downturn levels. Fifty-four per cent of respondents think that their pay is competitive, compared to 46 per cent last year.

In summary

The most significant changes in fundraiser responses to the Charity Pulsesurvey this year are set out in the table below:

About the author: Frances Hurst

Frances Hurst is passionate about charities (and birds). She is co-founder of Birdsong Charity Consulting, which helps charities work more effectively with their people. She is a trustee of the BTO (British Trust for Ornithology) and spent the 1990s working as marketing director at the UK’s RSPB (Royal Society for the Protection of Birds).

Recent Articles

Team Trees – digital fundraising success in aid of the Arbor Day Foundation

This article celebrates a viral campaign that has been making a big impact since 2019. Keep reading to learn how two men took on a challenge to plant 20 million trees, engage Gen Z donors, and achieve fundraising success for the Arbor Day Foundation.

Read more

Unleash the might of the donor – power as a component of a fundraising plan

Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.

Read more

Is your donor a Spiderman, Batman or a Wonder Woman?

Superheroes have a unique backstory that makes them who they are and shapes their narrative. But in fundraising, your donor has an ‘origin story’ too. Marina Jones believes that making an effort to learn more about your donor’s story can give you an insight into why they choose to give – and help you build supporter loyalty.

Read more

Will you join these kind fundraisers at the heart of SOFII?

Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.

Read more

New year, new changes in digital fundraising – five tips to help you prepare

Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?

Read more

Also in Categories