SOFII in Por­tuguese — meet our vol­un­teer trans­la­tors in Brazil

SOFII would like to thank all our vol­un­teers in Brazil. Thanks to them we are now able to offer you a selec­tion of exhibits trans­lat­ed into Por­tuguese. Meet the team here (for a full biog­ra­phy click on the individual’s name):

Written by
SOFII Volunteers in Brazil
August 06, 2013

Frank Russell Lucas - non-profit governance coach and fundraiser.

Thank you is truly the magic word in fundraising. Everything begins and ends here. Fundraising begins with a thank you because the fundraiser or the organisation that is asking must first imagine receiving the desired donations before setting off on that somewhat awkward task of asking.

Thanks means to be appreciative of the benefits received. And, that’s what I want to express here. Thank you to all the Brazilian volunteers who have helped to translate SOFII exhibits. Thank you for all of your love, energy and vision of a better Brazil that have inspired and sustained me throughout my 12 years living here. Thank you too, to the SOFII Foundation, Sue, Marie, Ken and especially Carolina, for all your support, confidence and generosity.

And, thank you, users of SOFII’s pages in Portuguese, especially my Brazilian fundraising colleagues. In Brazil, we don’t say thank you. We use the Portuguese word obrigado. It is derived from the Latin obligare:to bind legally or morally, that is, to put ourselves in one’s debt by favour or service. Think about this. Here lies our first challenge as Brazilian fundraisers whose current task is to shift our nonprofit sector from a dependence on foreign funding and the Brazilian government to a culture of direct donor support. Perhaps we should visualise first the more suitable Portuguese word agradecer in our campaigns, which so elegantly and universally expresses: gratitude.

Frank Lucas is a nonprofit governance coach and fundraiser in São Paulo, Brazil. He is a SOFII volunteer co-ordinating the talented group of translators below. He is American born, but Brazilian by heart, as are his wife and daughter. To volunteer in Brazil, you can contact Frank here.

Sandra Regina Calgaro Lucas, dentist - São Paulo, Brazil

Hi, I’m Sandra. I found translating the SOFII exhibits fun and interesting. I especially enjoyed doing them with my nine-year old stepdaughter to see how giving is expressed around the world. Brazilians are very generous people by nature. We see extreme social inequities everywhere we go. Brazilians give of their time, prayers, property – almost anything they find appropriate. I must say, however, our actions are usually limited to individuals or small organisations that we are usually associated with.

I was particularly fond of the Operation Christmas exhibit. It reminded me of our own Christmas drives here but at an almost unimaginable scale. It would be wonderful to see our own Brazilian gift-giving traditions expanded to benefit children around the world. 

About the author: SOFII Volunteers in Brazil

Sandra Regina Calgaro Lucas

Marina Fiorini

Diana Giannoni

Bruno Gama

Fernanda Laurinda

Marina Freitas

Frank Lucas

Sofia Lucas

Paula Miralles Araújo

Paula Aparacida Abi-Chanine

Marcela Barros Coelho

Mário Guimarães

Recent Articles

Will you join these kind fundraisers at the heart of SOFII?

Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.

Read more

New year, new changes in digital fundraising – five tips to help you prepare

Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?

Read more

Legacy brochures from 90 years ago – what’s the same and what’s different to today?

This is a rare ‘legacy edition’ from our ever-growing fundraising history project. Marina Jones has uncovered some gems in The Salvation Army archive, two legacy brochures from the 1930s. In this article she looks at what’s stayed the same (Marina found ten things!), as well as what’s changed, when it comes to talking to donors about making a gift in their will.

Read more

When fundraising collapsed – are we ready for a new era of responsible fundraising?

As we enter another year in fundraising, Giles Pegram is pausing to look back. In this article, he reflects on some important moments in his time as a fundraiser – from 1983 to the present. Giles also refers to the lessons found in the Commission on the Donor Experience and offers fundraisers ten tips that he believes will help you usher in a new era of responsible fundraising.

Read more

SOFII’s best of the best showcase - introduction and contents

This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.

Read more