SOFII’s advent calendar 2017
- Written by
- Joe Burnett
- Added
- October 01, 2017
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1 December
A triumph of major gift fundraising from the seventeenth century: how Harvard University got its name
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3 December
Swiss charity HEKS’ online charity shop allowed donors to give virtual but decidedly non-traditional gifts for Christmas in a truly innovative campaign.
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4 December
A tiny organisation doing wonderful things through the enthusiasm of its volunteers and donors: Creating Better Futures’ Name the Bear competition will warm your heart.
5 December
Australia’s One Girl’s flagship fundraiser Do It In A Dress was one of the highlights of IWITOT 2016.
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6 December
In 2005, the Royal National Lifeboat Institute came up with a wonderful way of demonstrating how valuable their work is: by training one person, they save the lives of many more.
7 December
To maximise the potential of face-to-face fundraising, in 2014 Concern Worldwide Ireland created an excellent example of a properly integrated campaign.
8 December
Who hasn’t wanted to own a colour? UNICEF UK devised a creative and novel campaign to help bring colour into the lives of children in need.
9 December
Card giving may be on the wane, but Macmillan Cancer Support re-energised their ‘ecards’ campaign to maximise donor engagement. A good idea for your Christmas cards!
10 December
Brilliant donor care: 15 steps to make sure your organisation gets it right
11 December
A bit of thought-provocation ahead of 2018: are you unintentionally turning donors away?
12 December
A powerful, hard-hitting ad and social media campaign from Refuge was one of the most enduring Christmas appeals in recent memory.
