Fundrais­ing Inspi­ra­tion Advent Cal­en­dar 2015

SOFII is grate­ful to Lau­ra Croudace for giv­ing us this idea of a spe­cial Advent cal­en­dar that shares some fan­tas­tic fundrais­ing ideas with you dur­ing Decem­ber. We’ll add new links to this page each week until Christ­mas. Hap­py Holidays!

Written by
December 03, 2015
View original image
It seems as if impact is a big thing at United Way’s Capital Area, something sure to go down well with donors everywhere. A nice bright useful site too.
Captains of industry in the boardrooms of England could readily grasp Operation Raliegh’s urgent need for funds to replace their dwindling supplies when the appeal for help arrived written on sheets of toilet paper.
View original image
Jitka Samková's 1946 design for UNICEF's first ever card, for all the world’s children
View original image
Stephen’s fundraising page inspired people around the globe and generated donations from 83 countries, from Andorra to Zimbabwe.
Even though the main thank-you drive is over – just for now – there is still a thank-you banner on the home page of the website.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Related case studies or articles

Crisis Christmas card challenge

'Send a singer’ is one example from a charity for homeless people in the UK – it’s fun, it’s engaging, it’s compatible with the charity’s values. In essence this campaign addresses corporate social responsibility agendas, offers a practical solution to the traditional Christmas card chore and offers participating companies a unique and high impact marketing opportunity.

Read more

The Oxfamily box

Sometimes the simple ideas work best. Oxfam's neat device for involving families in the fight against poverty at Christmas time raised a lot of money and also helped families to put their own good fortune into perspective.

Read more

Mencap: Christmas appeal

This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.

Read more

Handicap International: the Christmas tree bag

A Christmas product that aims to get into six million homes to help disabled children.

Read more

ActionAid’s Christmas collection: virtual gifts that keep on giving

The concept of virtual gifts is not new. However ActionAid’s approach is noteworthy because they have elevated the process and are now offering their supporters gifts that keep on giving.

Read more

University College London: the ‘paper head’ Christmas appeal

It’s not surprising that University College London’s brief to bring philosopher and jurist Jeremy Bentham back to life to raise funds caused Aline Reed to, in her words, ‘frown, ask “you want me to do what” and generally feel rather puzzled for a number of days. But after undertaking some research she and Mark Phillips came up with the idea of a ‘ransom in reverse’. Intrigued? This exhibit reveals the fantastic results.

Read more

Operation Christmas Child: the shoebox appeal

This festive exhibit is a wonderful example of how one person’s idea (and a lot of help from volunteers) can really make a difference. Operation Christmas Child has maintained constant success over the past 20 years.

Read more

Advantage Africa: Christmas gift wrapping offer

Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount of money for their work in Kenya and Uganda. This is an idea that could be adapted to raise money all over the world.

Read more

Greater London Fund for the Blind: Christmas card and thank-you card tests

Some people were so pleased with their thank-you cards that they rang GLFB to say so. SOFII is sure that when the next batch of mailings land on their doormats the one from GLFB will spark off a fond memory and, therefore, picked up first.

Read more

The Salvation Army: UK Christmas appeal

Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.

Read more

Wood Green Animal Shelters: hungry mouths SMS Christmas campaign

The fundraising team at Wood Green Animal Shelters decided to be brave and try something new in their Christmas campaign – and it paid off. Their successful SMS campaign resulted in new donors and new gifts.

Read more

Sense: A magical Christmas appeal from Teddy

In 2012, Sense and Bluefrog shared the creative and results from a super direct mail campaign that was sent to individual donors. It proved that, if used properly, direct mail appeals to your supporters can and will achieve great results for your charity. Read on and pick up some ideas for your next festive campaign. 

Read more

WWF: Year of the Tiger Christmas appeal 2009

This is an excellent example of how one campaign with an urgent and compelling message can be tailored and shaped to fit different types of donor.

Read more

Great Ormond Street Hospital: Christmas mailing from 1941

This direct mail appeal from 1941 has everything. Charm, courage, dedication and, perhaps most importantly, it is brilliantly innovative too. Plus, how many mailings have been preserved for 70 years and then end up being sold? Find out more in this great case study.

Read more