Habi­tat for Human­i­ty Inter­na­tion­al: Hun­gary mailing

Exhibited by
September 09, 2009
Medium of Communication
Direct mail.
Target Audience
Individuals, single gift.
Type of Charity
Poverty/social justice, public/society benefit.
Country of Origin
Date of first appearance
April, 1994.

SOFII’s view

This is a delightful story of how one ordinary Hungarian guy living in America enlisted the help of a major international charity to help make his dream come true, in his home country. It is also a fine example of a detailed and carefully constructed direct mail appeal where every component works together to present the case for a truly significant gift.

Creator / originator

Craver Mathews Smith & Co., USA.

Summary / objectives

To encourage donors – ‘high gift’ Habitat supporters – to double their previous gift amounts .


Kalman Lorincz, an American Hungarian, turned up in a driving rainstorm to offer to work at the 1991 Jimmy Carter Work Project in Miami, Florida. During the week he became inspired to start his own project in his native Hungary and approached Habitat International for help in fulfilling his dream.

Special characteristics

The letters and visuals tell a heart-warming story.

Influence / impact

Raised higher-than-average gifts.


Through terrific copy and visuals this pack really involves the reader in Kalman Lorincz’s dream of not only returning to his native land but also of making a real impact on the lives of his countrymen. Creatively, the pack gives a ‘behind the curtain’ view of what one man can do – the pack feels like Mr Lorincz may have really contributed to the folder and map.

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Photograph of the whole package
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Millard Fuller's letter to high value supporters
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The lift letter

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