Habitat for Humanity International: Hungary mailing
- Exhibited by
- September 09, 2009
- Medium of Communication
- Direct mail.
- Target Audience
- Individuals, single gift.
- Type of Charity
- Poverty/social justice, public/society benefit.
- Country of Origin
- Date of first appearance
- April, 1994.
This is a delightful story of how one ordinary Hungarian guy living in America enlisted the help of a major international charity to help make his dream come true, in his home country. It is also a fine example of a detailed and carefully constructed direct mail appeal where every component works together to present the case for a truly significant gift.
Creator / originator
Craver Mathews Smith & Co., USA.
Summary / objectives
To encourage donors – ‘high gift’ Habitat supporters – to double their previous gift amounts .
Kalman Lorincz, an American Hungarian, turned up in a driving rainstorm to offer to work at the 1991 Jimmy Carter Work Project in Miami, Florida. During the week he became inspired to start his own project in his native Hungary and approached Habitat International for help in fulfilling his dream.
The letters and visuals tell a heart-warming story.
Influence / impact
Raised higher-than-average gifts.
Through terrific copy and visuals this pack really involves the reader in Kalman Lorincz’s dream of not only returning to his native land but also of making a real impact on the lives of his countrymen. Creatively, the pack gives a ‘behind the curtain’ view of what one man can do – the pack feels like Mr Lorincz may have really contributed to the folder and map.