ActionAid
Is this really the best fundraising proposition of all time? And is it good development?
by Lyndall Stein
The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
Read moreActionAid’s Bold Move: giving donors a say over strategy
by Emily Collins-Ellis
Will you dare to be this bold? When ActionAid UK decided to embark on a new strategy they decided to consult with their major donors. The results may astonish you.
Richard Turner’s great story
by Richard Turner
Richard Turner's advice for all fundraisers is to have a great story to tell. And the place to start looking for it is among all the people who benefit from the cause you fundraise for.
Read moreIl pacchetto informativo per dare il benvenuto a chi desidera adottare un bambino con ActionAid
by SOFII
Il progetto di adozione a distanza di ActionAid è attivo nel Regno Unito da oltre 35 anni. Nel 2008, sia i materiali informativi che i mailing di benvenuto vennero rivisitati con l’intenzione di migliorarli il più possibile.
Read moreLos folletos encartados de ActionAid con mecanismo de respuesta integrada
by Alhelí Quintanilla
Este es la historia de una innovadora técnica que trasformó la captación de donantes de la que hoy es una de las mayores ONG del Reino Unido.
Read moreAide et Action: ou les tracts avec formulaires de dons intégrés.
by Laura Parrota
C’est l’histoire d’un nouveau développement, tout à fait innovant, qui a transformé la façon de recruter des donneurs pour l’une des charités les plus populaire du Royaume-Uni. Parfois, lorsqu’une opportunité se présente, il est important de savoir la saisir. Ou bien vous pouvez choisir de la laisser passer et l’offrir à quelqu’un d’autre.
Read moreActionAid ‘Bollocks to Poverty’ campaign
by SOFII
This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.
Read moreActionAid: the welcome to child sponsorship package
by SOFII
ActionAid’s child sponsorship programme has been running in the UK for over 35 years. In 2008, they revisited the enquirer and welcome packs with the intention of making the materials the best that could be found anywhere.
Read moreActionAid: the ‘postal parent’ advert
by SOFII
These two black and white ads look dated now, and the first of these at least seems patronising too. But when these ‘postal parent’ advertisements appeared in the UK in the mid 1970s they were state-of-the art, the epitome of direct response fundraising.
Read moreActionAid: the inserts with built-in reply mechanism
by SOFII
This promotion raised £millions and won almost every direct marketing award going. It also helped propel a new and little known organisation called ActionAid into the list of Britain's top 20 charities. Action Aid created a new format, which was then copied by dozens, perhaps hundreds of other organisations.
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