Toybox
Toybox: non semplicemente un appello pasquale
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by Robbie Rae
Toybox, un ente di beneficenza dedicato ad aiutare i bambini di strada, ha ideato una campagna intelligente che ha dato ai propri donatori l'ampia scelta. Il risultato: hanno raccolto un regalo medio e hanno distrutto anche il loro obiettivo.
Read moreToybox: Not just an Easter appeal
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by Robbie Rae
During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too.
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