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100 pages tagged with Fundraising:
- The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’ Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.
- ‘Don’t we, as a sector, have a responsibility to hold ourselves to a higher ethical standard?’ Change for Good reviewed. A new review of Omar Mahmoud and Bernard Ross' Change for Good sheds light on the complex world of behavioural economics and how they can apply to fundraising.
- ‘We live, breathe, eat and practice donor love every single day’ – John Lepp’s WoW! moment In the final entry of SOFII's WoW! competition, we hear from John Lepp, co-founder of Agents of Good about the need to love your donors.
- 20 years of collaborating to grow legacy giving Two decades on from the launch of the first national legacy promotion consortium, Rob Cope, director of Remember A Charity, looks back and celebrates the charity sector’s drive to collaborate, share and exchange learning around legacy fundraising.
- A bad ad at a bad time Domestic violence has been on the rise during the coronavirus pandemic, so Women’s Aid wanted to highlight the issue and ask for donations. However, this bad ad shows how not to try and raise money.
- A case for crowdfunding Crowdfunding is here to stay and we should welcome it says Blackbaud’s Stephanie Thomas.
- A medieval ‘course’ in writing an appeal Do you think appeal writing is a recent science? Think again. In this article, Mark Phillips of Bluefrog Fundraising takes you all the way back to the Middle Ages.
- A single measure of the health of your supporter relationships Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.
- ActionAid’s journey to diversity How one of the UK’s leading INGOs improved performance from management, staff and board by putting its principles into practice. And found happiness in the process.
- An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.
- Appendix 2: What happens if World Land Trust raises more money than is targeted in an appeal? How does a charity respond to raising more money than expected? A fascinating insight from John Burton.
- Appendix 3: Criticising other charities - World Land Trust’s approach. John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.
- Art Fund: Crowdfunding to save Prospect Cottage (part one) Derek Jarman was a huge figure in modern British cinema and art. Now his unique home, a work of art in itself, is the subject of a truly inspirational and ambitious crowdfunding campaign by the Art Fund. We sat down with three of the drivers behind the campaign to discuss Jarman, Prospect Cottage and crowdfunding. They wowed us, so we hope they'll wow you too!
- Asking the right questions really can change the world! How working with charities and inspiring them to ask the right questions helps Adrian Salmon to change the world.
- Baptist World Aid - Growth Giver A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.
- Bluefrog Fundraising’s free resources for creating a coronavirus appeal During uncertain times it’s refreshing to find that people are offering help to fundraisers and charities who may be affected by the coronavirus outbreak. One such hero is Mark Phillips of UK agency Bluefrog Fundraising, who provides much-needed support, advice and useful templates in this excellent blog post.
- Bring back the indispensable guard book 'There’s a lot that I recall with affection from my first fundraising job. But one thing I remember particularly fondly – the good old guard book.'
- Bush Heritage Australia: Autumn appeal turned donor care pack Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
- Campaigning fundraisers can change the world What is the future of fundraising? Will it be a bright one after the pandemic? Yes, says Ken Burnett. In fact, fundraisers like you can change the world.
- CDE project 6 section 5.5: Seven more big things to think about From CDE project 6: seven more big things to consider when it comes to emotion, its use and misuse.
- Charities... the new supermarkets? Can charities take on the role of supermarkets in the time of coronavirus? This is the question asked by our friends at About Loyalty.
- Charity Chat Podcast - How does SOFII inspire fundraisers worldwide? Joe Burnett, our contributing editor, talks with Samuel Davies of Charity Chat in this great podcast. They discuss the virtues of SOFII and give an insider’s look at what the site and the charity can offer you.
- Charity shops: Why I wish I’d thought of them In this case study and video presentation, Jen Ruthe champions charity shops. Jen also shares why she believes that this staple of the UK high street is so important to helping organisations engage supporters and encourage giving.
- Communication and the English language Ken Burnett tackles bad use of the English language in fundraising and explains why getting this crucial matter right can make all the difference.
- Continuing SOFII’s ‘lightbulb moments’ series. It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.
- Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising? If most charities expect to do so badly during this pandemic, how come some are now doing much better than ever?
- Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
- Direct mail from Africa and Asia Four essential campaigns showcasing the innovation and skills of organisations in Africa and Asia.
- Direct mail from the UK From Friends of the Earth to Greenpeace, the RSPB to Mencap: a collection of the best direct mail campaigns from the UK.
- DM from the higher ed. sector There is a lot of inspiration to be had when it comes to direct mail from some of our greatest institutions: universities.
- Enhance your online fundraising abilities in four steps In her second article for SOFII Sarah Daren shares her experiences of building successful crowdfunding campaigns and provides four key pieces of advice to make your online giving platform successful.
- European ideas worth swiping Get your passports ready as we travel around Europe to explore some of the great direct mail ideas currently working wonders across the continent.
- Face-to-face fundraising: Bill’s story Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.
- Fauna & Flora International: Testing always-on digital fundraising Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
- From the Mythsmashers: 'Fundraisers raise funds not friends' – smashing that myth ‘Too often our focus is on our own needs and short-term goals.’ So says Lauren McDermott of Harry Perkins Institute of Medical Research in Western Australia, winner of Mythsmashers at the Fundraising Institute of Australia’s annual conference 2020.
- From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth. ‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.
- From the Mythsmashers: the myth of the ‘rational donor’. In the first presentation from Mythsmashers, an I Wish I’d Thought Of That (IWITOT)-inspired event that takes place every year down under, Alice Anwar of CARE Australia explores the myth of donor rationality and asks ‘Can the head and the heart ever be friends?’
- From the UK’s Institute of Fundraising: spread the word, not the virus What might the coronavirus outbreak mean for your donors? Join an expert panel from the IoF on Monday for a unique webinar.
- Fundraising and activism – Marcus Rashford’s campaign to save free school meals This is a powerful and personal tribute to a campaign that forced the UK government into a famous U-turn – and ensured children in need would not miss out on a daily free school meal during the summer holidays. The campaign evolved, demonstrating powerful campaigning and fundraising, while raising millions of pounds for charity along the way.
- Fundraising and giving during COVID - a report from the CIOF The Chartered Institute of Fundraising (CIOF) has gathered voices from within the sector to analyse fundraising in the wake of the coronavirus pandemic. We think this is essential reading for all fundraisers who want to move forward from the crisis and look to the future with positivity and hope.
- Fundraising at the intersection of Blackness and Womanhood We are delighted to bring you this podcast and article by Washington, DC based fundraiser Kia Croom. Kia brings you closer to the experiences of Black female fundraisers and reflects on a sector that isn’t practicing what it preaches.
- Fundraising successes at a time of catastrophe - part one Across the globe fundraisers are responding to the coronavirus pandemic in innovative and inspirational ways. In the first of two articles, we bring you their stories.
- George Harrison–Ravi Shankar Special Emergency Relief Fund: ‘Bangla Desh’ single We bring you the under appreciated story of what just might have been the world’s first-ever charity pop song, courtesy of an ex-Beatle. Dive to learn more from this piece of our fundraising history – and listen to George Harrison’s song!
- Great ideas from Down Under We look at great campaigns and novel ideas from the wonderful shores of Australia and New Zealand.
- Great ideas from the USA From sea to shining sea fundraisers in the United States are leading innovators and inspirers, notably in the field of direct mail campaigns.
- Habitat for Humanity: Happy Mother’s Day video By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
- How celebs use social media for fundraising Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.
- How jargon destroys non-profit fundraising and marketing Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!
- How Save the Dogs used a founder’s birthday for fundraising success Discover the multi-channel campaign that helped an Italian charity raise enough money to build a shelter for stray dogs.
- How the RNLI made me a donor Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
- How to master the soft skills of fundraising There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.
- How to show the right gratitude attitude to new e-mail subscribers The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.
- If you want their money, best not to insult them A goof by the UK Conservative Party in a fundraising letter shows just how careful you need to be with the data you're working from. Note: this article contains language that some may find offensive
- Inclusion or Disillusion – how do LGBT+ people in the UK feel about giving to charity? The LGBT+ community represents a huge and growing demographic with considerable giving power. For charities and fundraisers, understanding how to engage this group has never been more important. In this report from agency Consider, their team found out how LGBT+ people in the UK really feel about giving to charities.
- Inside secrets of the copywriter’s art – the ‘how I wrote it’ series Classic direct mail campaigns are explored and explained by the people who created them in this unique section of the DM showcase on SOFII.
- Inspiration from Canada O Canada! Our friends in the second-largest country on earth provide us with some superb examples of great direct mail fundraising.
- Introducing Fulfilled Fundraisers, a new learning platform for fundraisers Now, more than ever, fundraisers want to connect with their peers and help each other. Thankfully there’s a space where you can learn from the best in the business, without even needing to leave your desk: Fulfilled Fundraisers.
- Investing in testing 'Why would you spend a big chunk of a slender budget with no immediate prospect of return?' asks SOFII founder Ken Burnett
- Is this really the best fundraising proposition of all time? And is it good development? The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
- Islamic Relief: ‘Saving lives isn't easy’ video A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.
- IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition!
- IWITOT 2020: Action for Children’s ‘Be a Secret Santa’ From I Wish I’d Thought of That 2020, Lara Joyce wishes she'd thought of Action for Children's Be a Secret Santa campaign.
- IWITOT 2020: Blue Peter Totaliser and TV appeals Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.
- IWITOT 2020: Samaritans and Network Rail corporate partnership At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.
- IWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
- KiKa's story: how a small charity gained success through donor engagement A small Dutch charity shows the way in event fundraising and donor relations.
- Leading the resistance: the American Civil Liberties Union Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
- Lung Foundation Australia: Christmas 2020 digital campaign Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
- Marie Curie: Alpaca Meet & Greet Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
- Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how.
- Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine In this case study Medical Aid for Palestinians (MAP) share how they built on great donor relationships to power not one but two Christmas campaigns in just a month. Keep reading to find out how they did it and discover the surprising results!
- Meet the world-changers - overcoming adversity: an interview with Michelle Berriman This is one of the best interviews we’ve had on SOFII and certainly in the WoW! Project. Michelle Berriman, Executive Director at the Fundraising Institute of New Zealand, has had a fascinating and at times harrowing life. She has kindly and candidly shared her story with SOFII’s Joe Burnett to explain how she used her personal struggles to become a real world-changer at work.
- Mountbatten Isle of Wight : Coronavirus appeal To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.
- Now added new on SOFII: the penultimate lightbulb moments. We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.
- NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’ We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.
- NSPCC's improved online giving experience An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.
- NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.
- NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.
- Opinion: an ethical, principled approach to donors and fundraising. Part 2. How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.
- Our Right to Heal - Fatou Jammeh, Canada In a new series brought to you by the Association of Fundraising Professionals (AFP), Fatou Jammeh shares her lived experiences of racial and gender prejudice. She also explores the legacy of historic oppression in fundraising. This is a powerful story from Our Right to Heal.
- Our Right to Heal – Marva Wisdom, Canada There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.
- Peer-to-Peer Fundraising: a mini guide for nonprofits Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.
- People who have more money can give more away The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.
- Pete for America: Leaderboard challenge election fundraising What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
- Pivoting and pirouetting: how face-to-face got the moves during coronavirus Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.
- Right now, the supporter experience matters more than ever How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.
- Roundabout's Sleep out Speaking at IWITOT 2018, Harry Owens of the Sepsis Trust shared his experiences of sleeping rough for a night as part of a challenge fundraising event to combat homelessness, and the insight he got into homeless youth support charity Roundabout's crucial work and the very real challenges faced by their beneficiaries.
- RSPCA: Pet First Aid Guide value exchange campaign Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
- Saying thank you nicely, in a letter Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.
- Shelter: Give People Change legacy proposition and campaign In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.
- Should you enthusiastically promote legacy giving when people are dying? Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.
- Siloam Mission: hand-drawn gratitude report This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.
- So you want more major gifts this year? Here’s the secret! Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.
- SOFII presents: meet the fundraising myth-smashers Over the coming weeks, SOFII will share the three winning presentations from Myth Smashers, Fundraising Institute Australia’s IWITOT-inspired event. These three young fundraisers each shine a light on dispiriting fundraising myths and show how they can be overcome.
- SOFII’s best of the best showcase - introduction and contents This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.
- The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal ‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.
- The BADASSforGOOD podcast. Episode four: pretty is more than skin deep It's a welcome return for R.Trent Thompson and his thought-provoking BADASSforGOOD podcast. In episode four he explains why pretty and professional are overrated qualities in fundraising campaigns.
- The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights Welcome to R. Trent Thompson's BADASSforGOOD podasts: concise, insightful ideas on how to manage your brand and marketing from an award-winning specialist.
- The Bata Shoes story In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.
- The best of the best of direct mail We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.
