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62 pages tagged with Fundraising:
- A bad ad at a bad time Domestic violence has been on the rise during the coronavirus pandemic, so Women’s Aid wanted to highlight the issue and ask for donations. However, this bad ad shows how not to try and raise money.
- A case for crowdfunding Crowdfunding is here to stay and we should welcome it says Blackbaud’s Stephanie Thomas.
- A medieval ‘course’ in writing an appeal Do you think appeal writing is a recent science? Think again. In this article, Mark Phillips of Bluefrog Fundraising takes you all the way back to the Middle Ages.
- A single measure of the health of your supporter relationships Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.
- Action for Children: ‘Be a Secret Santa’ digital campaign This campaign from Action for Children allowed donors to become a Secret Santa for vulnerable children. Working with a restricted budget, they created an online platform that was interactive, user-friendly and fun.
- Art Fund: Crowdfunding to save Prospect Cottage (part one) Derek Jarman was a huge figure in modern British cinema and art. Now his unique home, a work of art in itself, is the subject of a truly inspirational and ambitious crowdfunding campaign by the Art Fund. We sat down with three of the drivers behind the campaign to discuss Jarman, Prospect Cottage and crowdfunding.
- Baptist World Aid Australia: Growth Giver A scene-stealer from SOFII’s I Wish I’d Thought of That (IWITOT) session at the International Fundraising Congress (IFC 2019), this campaign shows the virtue of great donor-centred communications and a bold vision.
- Bush Heritage Australia: Autumn appeal turned donor care pack Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
- Campaigning fundraisers can change the world What is the future of fundraising? Will it be a bright one after the pandemic? Yes, says Ken Burnett. In fact, fundraisers like you can change the world.
- Charity Chat Podcast - How does SOFII inspire fundraisers worldwide? Joe Burnett, our contributing editor, talks with Samuel Davies of Charity Chat in this great podcast. They discuss the virtues of SOFII and give an insider’s look at what the site and the charity can offer you.
- Charity shops: Why I wish I’d thought of them In this case study and video presentation, Jen Ruthe champions charity shops. Jen also shares why she believes that this staple of the UK high street is so important to helping organisations engage supporters and encourage giving.
- Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising? If most charities expect to do so badly during this pandemic, how come some are now doing much better than ever?
- Fauna & Flora International: Testing always-on digital fundraising Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
- From the Myth Smashers: ‘It’s not what you know, it’s who you know’ 2026 Fundraising Institute Australasia (FIA) Myth Smashers winner April de Haan reflects on networks, privilege, and what we owe the next generation of fundraisers.
- From the Myth Smashers: We can’t ask new patients to donate, or can we? Saarah Abdeen discusses the assumption that fundraisers shouldn’t ask new patients to donate. Keep reading and discover the personal experiences that got Saarah thinking about how and why we should finally smash this myth.
- Fundraising and activism – Marcus Rashford’s campaign to save free school meals This is a powerful and personal tribute to a campaign that forced the UK government into a famous U-turn – and ensured children in need would not miss out on a daily free school meal during the summer holidays. The campaign evolved, demonstrating powerful campaigning and fundraising, while raising millions of pounds for charity along the way.
- Fundraising and giving during COVID - a report from the CIOF The Chartered Institute of Fundraising (CIOF) has gathered voices from within the sector to analyse fundraising in the wake of the coronavirus pandemic. We think this is essential reading for all fundraisers who want to move forward from the crisis and look to the future with positivity and hope.
- Fundraising at the intersection of Blackness and Womanhood We are delighted to bring you this podcast and article by Washington, DC based fundraiser Kia Croom. Kia brings you closer to the experiences of Black female fundraisers and reflects on a sector that isn’t practicing what it preaches.
- George Harrison–Ravi Shankar Special Emergency Relief Fund: ‘Bangla Desh’ single We bring you the under appreciated story of what just might have been the world’s first-ever charity pop song, courtesy of an ex-Beatle. Dive to learn more from this piece of our fundraising history – and listen to George Harrison’s song!
- How jargon destroys non-profit fundraising and marketing Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!
- How to show the right gratitude attitude to new e-mail subscribers The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.
- Inclusion or disillusion – how do LGBT+ people in the UK feel about giving to charity? The LGBT+ community represents a huge and growing demographic with considerable giving power. For charities and fundraisers, understanding how to engage this group has never been more important. In this report from sector specialists Consider, their team found out how LGBT+ people in the UK really feel about giving to charities.
- Is this really the best fundraising proposition of all time? And is it good development? The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
- IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition!
- IWITOT 2020: Blue Peter Totaliser and TV appeals Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.
- Lung Foundation Australia: Christmas 2020 digital campaign Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
- Marie Curie: Alpaca Meet & Greet Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
- Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how.
- Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine In this case study Medical Aid for Palestinians (MAP) share how they built on great donor relationships to power not one but two Christmas campaigns in just a month. Keep reading to find out how they did it and discover the surprising results!
- Mountbatten Isle of Wight : Coronavirus appeal To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.
- Our Right to Heal – Marva Wisdom, Canada There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.
- Pasqual Maragall Foundation: ‘A piece of news to be remembered’ With their first-ever capital campaign, this Spanish charity delivered something very special. An emotive concept, a moving video, well executed landing pages and strong messaging to donors all helped to ensure their target-beating success. If you’re planning a similar appeal, you’ll find plenty of tips here!
- People who have more money can give more away The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.
- Pete for America: Leaderboard challenge election fundraising What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
- Pivoting and pirouetting: how face-to-face got the moves during coronavirus Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.
- Rotary Club of Alice Springs: Henley on Todd Dry Regatta Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why ‘the rising tide of a community lifts all boats’.
- RSPCA: Pet First Aid Guide value exchange campaign Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
- Samaritans: Network Rail corporate partnership At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.
- Shelter: Give People Change legacy proposition and campaign In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.
- Should you enthusiastically promote legacy giving when people are dying? Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.
- Siloam Mission: hand-drawn gratitude report This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.
- So you want more major gifts this year? Here’s the secret! Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.
- Sumatran Orangutan Society: Rainforest home appeal Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
- The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’ Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.
- The essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today! The essence of Campaigning Fundraising in 52 exhibits and 199 web links is the latest book by Ken Burnett, SOFII co-founder and managing trustee.
- The F2F Hub – collaborative working keeps fundraisers on track through coronavirus Through mutual support and the sharing of experiences, face-to-face fundraisers around the world are bringing forth a bright new future – even in times of crisis.
- The Fundraising Recruitment Universe - six tips for mastering a video interview The coronavirus pandemic means most interviews are happening on virtual platforms, so these top tips could be your key to getting a job in fundraising or finding the right candidate for your organisation.
- The Olive Cooke story How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.
- The pie lies – why you should put the charity spending pie chart straight in the bin Pie charts may seem like a good way to assess your organisation’s success but Caoileann Appleby of Ask Direct points out they’re really best ignored – or even chucked in the bin.
- The Salvation Army: Christmas cross channel digital recruitment campaign In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
- The Salvation Army: Why is it so hard to see black and blue? Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.
- The science of fundraising: Ask a behavioural scientist, part one Why do people give and how can we persuade them to give more or continue donating? Maybe the answer lies in behavioural science? We’re delighted to be able to share this first Q&A on the topic with Dr Kiki Koutmeridou.
- The science of fundraising: Ask a behavioural scientist, part three Does naming your campaign improve acquisition? What should you call your monthly donor programme? The answer to these and other fundraising questions may be found in behavioural science.
- The science of fundraising: Ask a behavioural scientist, part two From use of language to matching gifts via anthropomorphism of animals and end of fiscal year campaigns, behavioural scientist Dr. Kiki Koutmeridou answers key questions in fundraising from a scientific perspective.
- The wit and wisdom of George Smith - Infantile musings In a piece from 1997, George Smith reflects on how the joy of becoming a grandparent made him more altruistic, and why charities should tap into that well of happiness.
- The wit and wisdom of George Smith - Never sneer at an Oscar Back in 1993, George Smith extolled the virtues of the now ubiquitous fundraising awards.
- Toybox: Not just an Easter appeal During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too.
- Trends of the Covid-19 pandemic on fundraising in the UK and the USA Could a focus on young people and new avenues of fundraising be a key to beating the fallout from the coronavirus pandemic?
- What creates highly loyal supporters? What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?
- Who Gives a Crap: supporter experience and email journey At the supporter experience edition of I Wish I’d Thought Of That, Lianne Howard-Dace showed fundraisers what we can all learn from the marvellous communications by toilet paper brand Who Gives a Crap.
- Why is it key for fundraisers to understand supporter loyalty? What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.
- Will you join these kind fundraisers at the heart of SOFII? Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.
