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80 pages tagged with Fundraising:
- The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’ Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.
- ‘Don’t we, as a sector, have a responsibility to hold ourselves to a higher ethical standard?’ Change for Good reviewed. A new review of Omar Mahmoud and Bernard Ross' Change for Good sheds light on the complex world of behavioural economics and how they can apply to fundraising.
- ‘We live, breathe, eat and practice donor love every single day’ – John Lepp’s WoW! moment In the final entry of SOFII's WoW! competition, we hear from John Lepp, co-founder of Agents of Good about the need to love your donors.
- ActionAid’s journey to diversity How one of the UK’s leading INGOs improved performance from management, staff and board by putting its principles into practice. And found happiness in the process.
- An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust. In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.
- Appendix 2: What happens if World Land Trust raises more money than is targeted in an appeal? How does a charity respond to raising more money than expected? A fascinating insight from John Burton.
- Appendix 3: Criticising other charities - World Land Trust’s approach. John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.
- Art Fund: Crowdfunding to save Prospect Cottage (part one) Derek Jarman was a huge figure in modern British cinema and art. Now his unique home, a work of art in itself, is the subject of a truly inspirational and ambitious crowdfunding campaign by the Art Fund. We sat down with three of the drivers behind the campaign to discuss Jarman, Prospect Cottage and crowdfunding. They wowed us, so we hope they'll wow you too!
- Asking the right questions really can change the world! How working with charities and inspiring them to ask the right questions helps Adrian Salmon to change the world.
- Baptist World Aid - Growth Giver A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.
- Bluefrog Fundraising share free resources for creating a coronavirus appeal During uncertain times it’s refreshing to find that people are offering help to fundraisers and charities who may be affected by the coronavirus outbreak. One such hero is Mark Phillips of UK agency Bluefrog Fundraising, who has provided much-needed support, advice and useful templates in this excellent blog post.
- Bush Heritage Australia: Autumn appeal turned donor care pack Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
- CDE project 6 section 5.5: Seven more big things to think about From CDE project 6: seven more big things to consider when it comes to emotion, its use and misuse.
- Charities... the new supermarkets? Can charities take on the role of supermarkets in the time of coronavirus? This is the question asked by our friends at About Loyalty.
- Continuing SOFII’s ‘lightbulb moments’ series. It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.
- Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
- Direct mail from Africa and Asia Four essential campaigns showcasing the innovation and skills of organisations in Africa and Asia.
- Direct mail from the UK From Friends of the Earth to Greenpeace, the RSPB to Mencap: a collection of the best direct mail campaigns from the UK.
- DM from the higher ed. sector There is a lot of inspiration to be had when it comes to direct mail from some of our greatest institutions: universities.
- Enhance your online fundraising abilities in four steps In her second article for SOFII Sarah Daren shares her experiences of building successful crowdfunding campaigns and provides four key pieces of advice to make your online giving platform successful.
- European ideas worth swiping Get your passports ready as we travel around Europe to explore some of the great direct mail ideas currently working wonders across the continent.
- Face-to-face fundraising: Bill’s story Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.
- From the Mythsmashers: 'Fundraisers raise funds not friends' – smashing that myth. ‘Too often our focus is on our own needs and short-term goals.’ So says Lauren McDermott of Harry Perkins Institute of Medical Research in Western Australia, winner of this year’s Mythsmashers talks for the Fundraising Institute of Australia’s annual conference in another superb myth-busting piece from lovely Down Under.
- From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth. ‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.
- From the Mythsmashers: the myth of the ‘rational donor’. In the first presentation from Mythsmashers, an I Wish I’d Thought Of That (IWITOT)-inspired event that takes place every year down under, Alice Anwar of CARE Australia explores the myth of donor rationality and asks ‘Can the head and the heart ever be friends?’
- From the UK’s Institute of Fundraising: spread the word, not the virus What might the coronavirus outbreak mean for your donors? Join an expert panel from the IoF on Monday for a unique webinar.
- Fundraising in a time of crisis and World-changers at Work: The Good Suspended video series All around the world, people are doing amazing things to help others cope during the coronavirus pandemic. Italian fundraiser Francesco Ambrogetti shares some of his favourites in this video series, entitled The Good Suspended.
- Fundraising stripped naked: what matters in the end? Freelance copywriter Jennifer Ruthe takes us back to basics and shares her top tips for how to be a successful fundraiser, even on a shoestring budget. From 'My first weeks as a fundraiser', SOFII’s series for those starting out in the profession.
- Fundraising successes at a time of catastrophe - part one Across the globe fundraisers are responding to the coronavirus pandemic in innovative and inspirational ways. In the first of two articles, we bring you their stories.
- Great ideas from Down Under We look at great campaigns and novel ideas from the wonderful shores of Australia and New Zealand.
- Great ideas from the USA From sea to shining sea fundraisers in the United States are leading innovators and inspirers, notably in the field of direct mail campaigns.
- Habitat for Humanity - Happy Mother’s Day video By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
- How celebs use social media for fundraising Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.
- How the RNLI made me a donor Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
- How to master the soft skills of fundraising There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.
- If you want their money, best not to insult them A goof by the UK Conservative Party in a fundraising letter shows just how careful you need to be with the data you're working from. Note: this article contains language that some may find offensive
- Inside secrets of the copywriter’s art – the ‘how I wrote it’ series Classic direct mail campaigns are explored and explained by the people who created them in this unique section of the DM showcase on SOFII.
- Inspiration from Canada O Canada! Our friends in the second-largest country on earth provide us with some superb examples of great direct mail fundraising.
- Islamic Relief: ‘Saving lives isn't easy’ video A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.
- IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition!
- IWITOT 2020: Action for Children’s ‘Be a Secret Santa’ From I Wish I’d Thought of That 2020, Lara Joyce wishes she'd thought of Action for Children's Be a Secret Santa campaign.
- IWITOT 2020: Samaritans & Network Rail corporate partnership At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.
- IWITOT 2020: Why I wish I’d thought of charity shops IWITOT audition winner Jen Ruthe champions charity shops and explores how they engage supporters and encourage giving.
- KiKa's story: how a small charity gained success through donor engagement A small Dutch charity shows the way in event fundraising and donor relations.
- Leading the resistance: the American Civil Liberties Union Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
- Meet the world-changers - overcoming adversity: an interview with Michelle Berriman This is one of the best interviews we’ve had on SOFII and certainly in the WoW! Project. Michelle Berriman, Executive Director at the Fundraising Institute of New Zealand, has had a fascinating and at times harrowing life. She has kindly and candidly shared her story with SOFII’s Joe Burnett to explain how she used her personal struggles to become a real world-changer at work.
- Mountbatten Isle of Wight : Coronavirus appeal To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.
- Now added new on SOFII: the penultimate lightbulb moments. We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.
- NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’ We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.
- NSPCC's improved online giving experience An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.
- NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.
- NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.
- Opinion: an ethical, principled approach to donors and fundraising. Part 2. How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.
- Our Right to Heal - Fatou Jammeh, Canada In a new series brought to you by the Association of Fundraising Professionals (AFP), Fatou Jammeh shares her lived experiences of racial and gender prejudice. She also explores the legacy of historic oppression in fundraising. This is a powerful story from Our Right to Heal.
- Peer-to-Peer Fundraising: a mini guide for nonprofits Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.
- Right now, the supporter experience matters more than ever How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.
- Roundabout's Sleep out Speaking at IWITOT 2018, Harry Owens of the Sepsis Trust shared his experiences of sleeping rough for a night as part of a challenge fundraising event to combat homelessness, and the insight he got into homeless youth support charity Roundabout's crucial work and the very real challenges faced by their beneficiaries.
- Saying thank you nicely, in a letter Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.
- Siloam Mission: hand-drawn gratitude report This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.
- SOFII presents: meet the fundraising myth-smashers Over the coming weeks, SOFII will share the three winning presentations from Myth Smashers, Fundraising Institute Australia’s IWITOT-inspired event. These three young fundraisers each shine a light on dispiriting fundraising myths and show how they can be overcome.
- SOFII’s best of the best showcase - introduction and contents This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.
- The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal ‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.
- The BADASSforGOOD podcast. Episode four: pretty is more than skin deep It's a welcome return for R.Trent Thompson and his thought-provoking BADASSforGOOD podcast. In episode four he explains why pretty and professional are overrated qualities in fundraising campaigns.
- The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights Welcome to R. Trent Thompson's BADASSforGOOD podasts: concise, insightful ideas on how to manage your brand and marketing from an award-winning specialist.
- The best of the best of direct mail We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.
- The science of fundraising: Ask a behavioural scientist, part one Why do people give and how can we persuade them to give more or continue donating? Maybe the answer lies in behavioural science? We’re delighted to be able to share this first Q&A on the topic with Dr Kiki Koutmeridou.
- The science of fundraising: Ask a behavioural scientist, part two From use of language to matching gifts via anthropomorphism of animals and end of fiscal year campaigns, behavioural scientist Dr. Kiki Koutmeridou answers key questions in fundraising from a scientific perspective.
- The wit and wisdom of George Smith - Do you seriously want to be serious? Can being too serious undermine a good working environment? George Smith certainly thought so, as this hilarious column confirms.
- The wit and wisdom of George Smith - Let’s be conventional How should one go about navigating the perilous world of conventions, symposia and workshops? Here's the answer, brought to you by fundraising legend George Smith.
- Treasures from SOFII’s archives Come and dive into SOFII’s extensive archive to discover superb direct mail campaigns from decades, even centuries, past.
- Two of the greatest fundraising letters ever written In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.
- Unicef and Pampers: ‘1 pack = 1 vaccine’ partnership How a brand and charity partnership has transformed the lives of women and children for thirteen years.
- UNICEF Canada: 360° immersive experience How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.
- Welcome to SOFII’s direct mail showcase: contents and index Welcome to SOFII's direct mail, door drops and household deliveries showcase. We bring you a hatful of exceptional examples and words of wisdom that highlight the best direct mail and demonstrate how you can create your own brilliant packs and campaigns.
- What Donors Want - perhaps the most crucial podcast you’ll hear this month. Episode three. We bring you the third episode of I.G. Advisors' superb podcast What Donors Want in which you can hear a fascinating interview with Adam Askew, head of funding partnerships for Comic Relief.
- Why do people give? The coronavirus special with Giles Pegram Mark Phillips of Bluefrog sits down with fundraising expert Giles Pegram to discuss the coronavirus crisis and how it affects charities in this edition of ‘Why do people give?’
- Why do people give? The podcast with Ken Burnett We bring you Mark Phillips’ conversation with SOFII founder and fundraising expert Ken Burnett, from the podcast Why do people give?
- World Vision: The Story Shop Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.
- Worldwide Breast Cancer - Know Your Lemons campaign How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.
- WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.
