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100 pages tagged with Fundraising:
- The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’ Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.
- ‘Don’t we, as a sector, have a responsibility to hold ourselves to a higher ethical standard?’ Change for Good reviewed. A new review of Omar Mahmoud and Bernard Ross' Change for Good sheds light on the complex world of behavioural economics and how they can apply to fundraising.
- ‘We live, breathe, eat and practice donor love every single day’ – John Lepp’s WoW! moment In the final entry of SOFII's WoW! competition, we hear from John Lepp, co-founder of Agents of Good about the need to love your donors.
- 20 years of collaborating to grow legacy giving Two decades on from the launch of the first national legacy promotion consortium, Rob Cope, director of Remember A Charity, looks back and celebrates the charity sector’s drive to collaborate, share and exchange learning around legacy fundraising.
- A bad ad at a bad time Domestic violence has been on the rise during the coronavirus pandemic, so Women’s Aid wanted to highlight the issue and ask for donations. However, this bad ad shows how not to try and raise money.
- A medieval ‘course’ in writing an appeal Do you think appeal writing is a recent science? Think again. In this super article, Mark Phillips of Bluefrog Fundraising takes you all the way back to the Middle Ages.
- ActionAid’s journey to diversity How one of the UK’s leading INGOs improved performance from management, staff and board by putting its principles into practice. And found happiness in the process.
- An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust. In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.
- Appendix 2: What happens if World Land Trust raises more money than is targeted in an appeal? How does a charity respond to raising more money than expected? A fascinating insight from John Burton.
- Appendix 3: Criticising other charities - World Land Trust’s approach. John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.
- Art Fund: Crowdfunding to save Prospect Cottage (part one) Derek Jarman was a huge figure in modern British cinema and art. Now his unique home, a work of art in itself, is the subject of a truly inspirational and ambitious crowdfunding campaign by the Art Fund. We sat down with three of the drivers behind the campaign to discuss Jarman, Prospect Cottage and crowdfunding. They wowed us, so we hope they'll wow you too!
- Asking the right questions really can change the world! How working with charities and inspiring them to ask the right questions helps Adrian Salmon to change the world.
- Baptist World Aid - Growth Giver A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.
- Bluefrog Fundraising’s free resources for creating a coronavirus appeal During uncertain times it’s refreshing to find that people are offering help to fundraisers and charities who may be affected by the coronavirus outbreak. One such hero is Mark Phillips of UK agency Bluefrog Fundraising, who provides much-needed support, advice and useful templates in this excellent blog post.
- Bring back the indispensable guard book 'There’s a lot that I recall with affection from my first fundraising job. But one thing I remember particularly fondly – the good old guard book.'
- Bush Heritage Australia: Autumn appeal turned donor care pack Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
- CDE project 6 section 5.5: Seven more big things to think about From CDE project 6: seven more big things to consider when it comes to emotion, its use and misuse.
- Charities... the new supermarkets? Can charities take on the role of supermarkets in the time of coronavirus? This is the question asked by our friends at About Loyalty.
- Charity Chat Podcast - How does SOFII inspire fundraisers worldwide? Joe Burnett, our contributing editor, talks with Samuel Davies of Charity Chat in this great podcast. They discuss the virtues of SOFII and give an insider’s look at what the site and the charity can offer you.
- Communication and the English language Ken Burnett tackles bad use of the English language in fundraising and explains why getting this crucial matter right can make all the difference.
- Continuing SOFII’s ‘lightbulb moments’ series. It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.
- Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising? If most charities expect to do so badly during this pandemic, how come some are now doing much better than ever?
- Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
- Direct mail from Africa and Asia Four essential campaigns showcasing the innovation and skills of organisations in Africa and Asia.
- Direct mail from the UK From Friends of the Earth to Greenpeace, the RSPB to Mencap: a collection of the best direct mail campaigns from the UK.
- DM from the higher ed. sector There is a lot of inspiration to be had when it comes to direct mail from some of our greatest institutions: universities.
- Enhance your online fundraising abilities in four steps In her second article for SOFII Sarah Daren shares her experiences of building successful crowdfunding campaigns and provides four key pieces of advice to make your online giving platform successful.
- European ideas worth swiping Get your passports ready as we travel around Europe to explore some of the great direct mail ideas currently working wonders across the continent.
- Face-to-face fundraising: Bill’s story Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.
- Fauna & Flora International: Testing always-on digital fundraising Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
- From the Mythsmashers: 'Fundraisers raise funds not friends' – smashing that myth ‘Too often our focus is on our own needs and short-term goals.’ So says Lauren McDermott of Harry Perkins Institute of Medical Research in Western Australia, winner of Mythsmashers at the Fundraising Institute of Australia’s annual conference 2020.
- From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth. ‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.
- From the Mythsmashers: the myth of the ‘rational donor’. In the first presentation from Mythsmashers, an I Wish I’d Thought Of That (IWITOT)-inspired event that takes place every year down under, Alice Anwar of CARE Australia explores the myth of donor rationality and asks ‘Can the head and the heart ever be friends?’
- From the UK’s Institute of Fundraising: spread the word, not the virus What might the coronavirus outbreak mean for your donors? Join an expert panel from the IoF on Monday for a unique webinar.
- Fundraising stripped naked: what matters in the end? Freelance copywriter Jennifer Ruthe takes us back to basics and shares her top tips for how to be a successful fundraiser, even on a shoestring budget. From 'My first weeks as a fundraiser', SOFII’s series for those starting out in the profession.
- Fundraising successes at a time of catastrophe - part one Across the globe fundraisers are responding to the coronavirus pandemic in innovative and inspirational ways. In the first of two articles, we bring you their stories.
- George Harrison–Ravi Shankar Special Emergency Relief Fund: ‘Bangla Desh’ pop single We bring you the under appreciated story of the world’s first charity pop song, courtesy of an ex-Beatle. Dive into this fun piece of fundraising history.
- Great ideas from Down Under We look at great campaigns and novel ideas from the wonderful shores of Australia and New Zealand.
- Great ideas from the USA From sea to shining sea fundraisers in the United States are leading innovators and inspirers, notably in the field of direct mail campaigns.
- Habitat for Humanity - Happy Mother’s Day video By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
- How celebs use social media for fundraising Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.
- How the RNLI made me a donor Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
- How to master the soft skills of fundraising There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.
- How to show the right gratitude attitude to new e-mail subscribers The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.
- If you want their money, best not to insult them A goof by the UK Conservative Party in a fundraising letter shows just how careful you need to be with the data you're working from. Note: this article contains language that some may find offensive
- Inside secrets of the copywriter’s art – the ‘how I wrote it’ series Classic direct mail campaigns are explored and explained by the people who created them in this unique section of the DM showcase on SOFII.
- Inspiration from Canada O Canada! Our friends in the second-largest country on earth provide us with some superb examples of great direct mail fundraising.
- Introducing Fulfilled Fundraisers, a new learning platform for fundraisers Now, more than ever, fundraisers want to connect with their peers and help each other. Thankfully there’s a space where you can learn from the best in the business, without even needing to leave your desk: Fulfilled Fundraisers.
- Investing in testing 'Why would you spend a big chunk of a slender budget with no immediate prospect of return?' asks SOFII founder Ken Burnett
- Is this really the best fundraising proposition of all time? And is it good development? The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
- Islamic Relief: ‘Saving lives isn't easy’ video A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.
- IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition!
- IWITOT 2020: Action for Children’s ‘Be a Secret Santa’ From I Wish I’d Thought of That 2020, Lara Joyce wishes she'd thought of Action for Children's Be a Secret Santa campaign.
- IWITOT 2020: Blue Peter Totaliser and TV appeals Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.
- IWITOT 2020: Samaritans & Network Rail corporate partnership At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.
- IWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
- IWITOT 2020: Why I wish I’d thought of charity shops IWITOT audition winner Jen Ruthe champions charity shops and explores how they engage supporters and encourage giving.
- KiKa's story: how a small charity gained success through donor engagement A small Dutch charity shows the way in event fundraising and donor relations.
- Leading the resistance: the American Civil Liberties Union Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
- Lung Foundation Australia: Christmas 2020 digital campaign Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
- Marie Curie: Alpaca Meet & Greet Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
- Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal IWITOT: The Americas speaker Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how.
- Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine How Medical Aid for Palestinians (MAP) used its great donor relationships to power not one but two Christmas campaigns in just one month.
- Meet the world-changers - overcoming adversity: an interview with Michelle Berriman This is one of the best interviews we’ve had on SOFII and certainly in the WoW! Project. Michelle Berriman, Executive Director at the Fundraising Institute of New Zealand, has had a fascinating and at times harrowing life. She has kindly and candidly shared her story with SOFII’s Joe Burnett to explain how she used her personal struggles to become a real world-changer at work.
- Mountbatten Isle of Wight : Coronavirus appeal To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.
- Now added new on SOFII: the penultimate lightbulb moments. We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.
- NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’ We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.
- NSPCC's improved online giving experience An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.
- NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.
- NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.
- Opinion: an ethical, principled approach to donors and fundraising. Part 2. How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.
- Our Right to Heal - Fatou Jammeh, Canada In a new series brought to you by the Association of Fundraising Professionals (AFP), Fatou Jammeh shares her lived experiences of racial and gender prejudice. She also explores the legacy of historic oppression in fundraising. This is a powerful story from Our Right to Heal.
- Our Right to Heal – Marva Wisdom, Canada There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.
- Peer-to-Peer Fundraising: a mini guide for nonprofits Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.
- People who have more money can give more away The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.
- Pete for America: Leaderboard challenge election fundraising What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
- Pivoting and pirouetting: how face-to-face got the moves during coronavirus Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.
- Right now, the supporter experience matters more than ever How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.
- Roundabout's Sleep out Speaking at IWITOT 2018, Harry Owens of the Sepsis Trust shared his experiences of sleeping rough for a night as part of a challenge fundraising event to combat homelessness, and the insight he got into homeless youth support charity Roundabout's crucial work and the very real challenges faced by their beneficiaries.
- RSPCA: Pet First Aid Guide value exchange campaign Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
- Saying thank you nicely, in a letter Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.
- Shelter: Give People Change legacy proposition and campaign In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.
- Should you enthusiastically promote legacy giving when people are dying? Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.
- Siloam Mission: hand-drawn gratitude report This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.
- SOFII presents: meet the fundraising myth-smashers Over the coming weeks, SOFII will share the three winning presentations from Myth Smashers, Fundraising Institute Australia’s IWITOT-inspired event. These three young fundraisers each shine a light on dispiriting fundraising myths and show how they can be overcome.
- SOFII’s best of the best showcase - introduction and contents This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.
- The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal ‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.
- The BADASSforGOOD podcast. Episode four: pretty is more than skin deep It's a welcome return for R.Trent Thompson and his thought-provoking BADASSforGOOD podcast. In episode four he explains why pretty and professional are overrated qualities in fundraising campaigns.
- The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights Welcome to R. Trent Thompson's BADASSforGOOD podasts: concise, insightful ideas on how to manage your brand and marketing from an award-winning specialist.
- The Bata Shoes story In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.
- The best of the best of direct mail We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.
- The essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today! The essence of Campaigning Fundraising in 52 exhibits and 199 web links is the latest book by Ken Burnett, SOFII co-founder and managing trustee. Secure your copy for just £29.90 (plus P&P) today and £10 of your purchase price will be donated to The SOFII Foundation.
- The F2F Hub – collaborative working keeps fundraisers on track through coronavirus Through mutual support and the sharing of experiences, face-to-face fundraisers around the world are bringing forth a bright new future – even in times of crisis.
- The Fundraising Recruitment Universe - six tips for mastering a video interview The coronavirus pandemic means most interviews are happening on virtual platforms, so these top tips could be your key to getting a job in fundraising or finding the right candidate for your organisation.
- The Olive Cooke story How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.
- The pandemic: where has fundraising been, where is it going and where should we be focusing now? Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.
- The Salvation Army: Christmas cross channel digital recruitment campaign In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
- The science of fundraising: Ask a behavioural scientist, part one Why do people give and how can we persuade them to give more or continue donating? Maybe the answer lies in behavioural science? We’re delighted to be able to share this first Q&A on the topic with Dr Kiki Koutmeridou.
- The science of fundraising: Ask a behavioural scientist, part three Does naming your campaign improve acquisition? What should you call your monthly donor programme? The answer to these and other fundraising questions may be found in behavioural science.
- The science of fundraising: Ask a behavioural scientist, part two From use of language to matching gifts via anthropomorphism of animals and end of fiscal year campaigns, behavioural scientist Dr. Kiki Koutmeridou answers key questions in fundraising from a scientific perspective.