Mr Badass is back! In this long overdue piece we’ve collated the final five episodes of the unique BADASSforGOOD podcast. Delivered in award-winning marketing expert R Trent Thompson’s inimitable style you’ll get all you need to know about building and maintaining your non-profit brand profile.

‘What is a BADASSforGOOD? It’s a good thing. It refers to any person or nonprofit organisation who’s making a never-say-never effort to improving the lives of others. It’s a powerful and positive acknowledgment of their unwavering commitment to doing good.

In each podcast, I’ll share snackable brand and marketing insights that will help empower your organisation to realise its full potential. Tried-and-proven successes that will improve your marketing and communications efforts. Real-world examples you can use to help increase your multi-channel fundraising and awareness campaign results. Ideas you can implement to strengthen your brand and maximise every channel or touch point of your organisation to better connect with your donors, supporters and those you serve.

You can also count on a rant or two from time to time. When I see branding or marketing gone wrong, or a wrong that needs to be righted, you’re gonna fricking hear about it!

So, go ahead. Kick the tyres. Take it for a listen. All I ask is if you like what you hear — if you’re picking up what I’m laying down — then share it with everyone and their mother!’

‘Fair warning: I might just ruffle a few feathers with this episode’. 

That’s how we like Trent here at SOFII and in this crucial episode of the BADASSforGOOD podcast he takes a typically Trent look at brand manifestos. Do you have one? If not, you’ll soon know why you should.

‘Many non-profit leaders continue to hold a narrow perspective when it comes to building and managing their brand’ 

says Trent. If this is you and you want to change things, here’s how you go about making your brand bigger and better.

‘Putting your brand house in order is an absolute must if you’re serious about maximising your full potential’. 

Inspired by listener feedback and questions, Trent looks at the essentials of building a charity brand, starting with perhaps the most obvious and important question of all.

As Trent explains it, if you’re wondering when is the right time to rebrand your nonprofit then it’s probably high time you did. If you want to know what the warning signs are that your brand is obsolete, check out this cautionary story from Trent.

‘Before you even order new pens, notepads and coffee mugs answer the "now what?" question first [...] Knowing why you want to rebrand at the outset can mean the difference between soaring success and disappointing failure’. 

Listen to find out why.