Verity six: great fundraisers are winners

Written by
Jerold Panas
September 12, 2013

They have a lust and a zest for winning. Their attitude is that if you want to be in second place nobody is going to fight you for it!

We know that a person does not attempt anything great unless there are difficulties to overcome. You persevere and achieve. You achieve this from your desire to win and from the pride you have in vanquishing all problems and obstacles.

About the author: Jerold Panas

Jerold Panas

Jerold Panas has been professionally involved in fundraising for over 40 years. He combines his understanding and experience with a special talent for strategic planning, major gifts and volunteer development.

He is a frequent speaker at conferences and seminars and a regular contributor to professional journals. Dr Panas is regarded as an author of particular note and his books are considered amongst the most significant in the field.

In 2013, he received the coveted lifetime achievement award for his contribution to philanthropy and fundraising. In 2011, the Cultural Office of Mexico cited him for his contribution to the nation’s philanthropy.

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Introducing: the verities

An introduction to Jerold Panas’ fundraising verities.

Each important, many a virtual strike of lightning. 

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Verity one: you have great joy in what you are doing

Success is due less to years of experience than to ardour for the work.

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Verity two: success is always coupled with perseverance

The highest level of success depends on the courage to pursue the chase with diligence.

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Verity three: you are a communicator

Your first task is to be the trumpet that sounds a clear and dramatic sound.

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Verity four: you are high-touch, low-tech

If we lose the personal touch fundraising becomes just a business, not a ministry.

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Verity five: this one is obvious: you ask for the order

It’s amazing what you don’t get when you don’t ask.

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