Rex Dog Shelter: ‘A pet is not a toy’ campaign

by SOFII

This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.

Bosnian Handicrafts: ‘shopping with a purpose’ campaign

by SOFII

This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.

Sean Triner’s 40th birthday appeal

by Sean Triner

A highly personal and very effective anniversary fundraising effort from an acknowledged master of the detailed, well-structured ask.

The Chilean Bible Society: mobile phone texting campaign

by SOFII

SOFII's first exhibit from Chile. This is a very clever use of text messaging with an intriguing involvement device built in, in the form of a Bible knowledge quiz. Each text generates a small donation and increases the sender's bible knowledge, which must suit the Chilean Bible Society very well.

DirectChange.org website

by SOFII

Is this the future of fundraising; giving donors direct control over where their money goes, instant feedback and the flexibility to decide what they will support, when and how? DirectChange.org is an exemplary use of new technology to bring new donors (and a new generation of donors) into charity to help meet urgent needs.

Cure Cancer Australia: ‘can too’ sporting events

by SOFII

Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.

Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)

by SOFII

Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.

The Shires of Wood Green

by SOFII

An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.

Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign

by SOFII

These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.

The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite

by SOFII

Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.

Conversion of a techno-sceptic

by Richard C McPherson

Only a few things in life are worth missing a flight for. I’d like to tell you about two of them. The first is merely amusing but the other, I think, you will find of more value. The first was only the second flight I’d missed, ever. It was going to Oslo, Norway, but I was stuck on London’s Hammersmith roundabout…

Review by Ken Burnett.