Digital Fundraising
DirectChange.org website

by SOFII
Is this the future of fundraising; giving donors direct control over where their money goes, instant feedback and the flexibility to decide what they will support, when and how? DirectChange.org is an exemplary use of new technology to bring new donors (and a new generation of donors) into charity to help meet urgent needs.
Read moreCure Cancer Australia: ‘can too’ sporting events
by SOFII
Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.
Read moreStrømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)

by SOFII
Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.
Read moreThe Shires of Wood Green

by SOFII
An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.
Read moreBulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign

by SOFII
These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.
Read moreDogs Trust: sponsor a dog

by SOFII
One of the most imaginative, instructive adaptations of the concept fundraisers have dubbed ‘the best fundraising proposition of all time’.
Read moreThe Lost Dogs’ Home, Melbourne: Friend of PAWs microsite

by SOFII
Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.
Read moreConversion of a techno-sceptic

by Richard C McPherson
Only a few things in life are worth missing a flight for. I’d like to tell you about two of them. The first is merely amusing but the other, I think, you will find of more value. The first was only the second flight I’d missed, ever. It was going to Oslo, Norway, but I was stuck on London’s Hammersmith roundabout…
Review by Ken Burnett.
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