The main areas of fundraising

How crowdfunding is helping fundraise for community projects

by Sarah Daren

Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.

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How Save the Dogs used a founder’s birthday for fundraising success

by Veronica Parise & Vania Pavan

Discover the multi-channel campaign that helped an Italian charity raise enough money to build a shelter for stray dogs.

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Shine: virtual balloon races

by John Grain

What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.

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NSPCC ‘Open Your Eyes’ direct response TV ad

by Giles Pegram CBE

A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation's dedication to its mission, donors and beneficiaries.

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How the RNLI made me a donor

by Kathryn Holloway

Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.

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Snowdogs: Tails in Wales Trail

by Joe Burnett

This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.

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The secret of legacy giving is hidden in the life story of your best donors

by Ashley Rowthorn

Ashley Rowthorn shares memories of his grandfather and explains how his story relates to research into how and why donors leave money to charities in their wills. If you are working in legacy fundraising, be sure to take a look! 

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Leading the resistance: the American Civil Liberties Union

by Ali Walker-Davies

Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.

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Legacies, they’re nowt to do with thee!*

by Ashley Rowthorn

If you want to create a great, inspirational legacy campaign, you need to get inside your donors’ heads.

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NSPCC's improved online giving experience

by SOFII

An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.

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KiKa (Children’s Cancer Free Foundation): Events fundraising success

by Joe Burnett

Discover how a Dutch charity managed to lead the way in both event fundraising and donor relations.

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Peer-to-Peer Fundraising: a mini guide for nonprofits

by Dan Quirk

Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.

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