The main areas of fundraising
Snowdogs: Tails in Wales Trail
by Joe Burnett
This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.
The secret of legacy giving is hidden in the life story of your best donors
by Ashley Rowthorn
Ashley Rowthorn shares memories of his grandfather and explains how his story relates to research into how and why donors leave money to charities in their wills. If you are working in legacy fundraising, be sure to take a look!
Leading the resistance: the American Civil Liberties Union
by Ali Walker-Davies
Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
Legacies, they’re nowt to do with thee!*
by Ashley Rowthorn
If you want to create a great, inspirational legacy campaign, you need to get inside your donors’ heads.
NSPCC's improved online giving experience
by SOFII
An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.
KiKa's story: how a small charity gained success through donor engagement
by Joe Burnett
A small Dutch charity shows the way in event fundraising and donor relations.
Read morePeer-to-Peer Fundraising: a mini guide for nonprofits
by Dan Quirk
Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.
Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging
by Emily Collins-Ellis
A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
Read moreRoundabout's Sleep out
by Harry Owens
Speaking at IWITOT 2018, Harry Owens of the Sepsis Trust shared his experiences of sleeping rough for a night as part of a challenge fundraising event to combat homelessness, and the insight he got into homeless youth support charity Roundabout's crucial work and the very real challenges faced by their beneficiaries.
NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’
by Giles Pegram CBE
We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.
Read moreCentennial Parklands Foundation Transplant Appeal
by Alex France
With consistent artistic content across multiple platforms and a great community approach, the Centennial Parklands Foundation made a real impact on raising awareness of their organisation's needs, with exciting results.
ActionAid’s Bold Move: giving donors a say over strategy
by Emily Collins-Ellis
Will you dare to be this bold? When ActionAid UK decided to embark on a new strategy they decided to consult with their major donors. The results may astonish you.
