The main areas of fundraising
WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story
by Joe Burnett
From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.
Read moreBreast Cancer Research Foundation: ‘Pink Mercy’ skin
by Lucy Casey
Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.
Read moreWorldwide Breast Cancer - Know Your Lemons campaign
by Joe Burnett
How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.
Read moreUNICEF Canada: 360° immersive experience
by Joe Burnett
Discover how UNICEF Canada brought donors and beneficiaries closer together, via their excellent use of virtual reality.
Read moreWorld Vision: The Story Shop
by Joe Burnett
Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift.
Read moreUNICEF and Pampers: ‘1 pack = 1 vaccine’ partnership
by Joe Burnett
Learn how a big brand partnered with a charity to transform the lives of women and children for thirteen years and counting.
Read moreHow celebs use social media for fundraising
by Joel Voysey
Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.
Read moreStrike Debt: The Rolling Jubilee telethon
by Tain Joliffe
Discover how a superb telethon, dedicated to eradicating household debt in America, grew out of the Occupy movement.
Read moreSecrets of direct mail 4: storytelling, fundraising and the dialogue method
by Chris Keating
How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.
Read moreUniversity of Sheffield: Direct mail – the longer the better? Two page vs. four page letters
by Heather Clement
How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.
Read moreMind Pause Box
by Caroline Appleton
A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.
Read moreHelp Refugees: Choose Love pop-up shop
by Ben Eden-Davies
Ben Eden-Davies sings the praises of Choose Love, a unique pop-up charity shop with a smart and engaging difference.
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