The main areas of fundraising
Mermaids: how one man raised £250k by playing a game.
by Nikki Bell
The story of how one man took on prejudice and transphobia by raising £250k in just two days.
Read moreSecrets of direct mail 2: answering the right questions with your envelope
by Chris Keating
In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.
Read moreGreenpeace UK: Rang-tan and the story of dirty palm oil
by Sonia Triki
This landmark TV ad captured the hearts and minds of the public. It also helped Greenpeace tap into, and transform, the national conversation around palm oil.
Read moreJerry Huntsinger: 80-years young
by Gwen Chapman
Jerry Huntsinger celebrated his eightieth birthday in July 2013. Since 1965, there has never been a year when he hasn’t had at least one control package being mailed nationally by a major nonprofit organisation. What an achievement.
Read moreAlpe d’HuZes: Extraordinary effort leading to extraordinary results
by Ros Harber
This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.
Read moreBloody Good Period: Festive period campaign
by Camille St-Omer Donaldson
A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019 – Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
Read moreAlzheimer’s Society: Memory Walk campaign
by Katie Simmons
By creating a direct response tv ad that moved many to tears, the Alzheimer’s Society successfully connected with the public and saw participation in their Memory Walks soar.
Read moreBritish Heart Foundation: MyMarathon
by Emily Roff
Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event.
Read moreKent Scouts Big Cardboard Sleep Out for Porchlight 2018
by Rachel van Hoven
Making excellent use of digital and online technologies and with a motivated and engaged local community, Porchlight, a homelessness charity in Kent, England, succeeded in holding their biggest event ever.
Read moreFrom IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu
by Andy McSorley
A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.
Read moreCards Against Humanity Saves America
by Sarah Crowhurst
In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
Read moreOmaze and Idris Elba’s Valentine campaign for W.E. Can Lead
by Joe Burnett
A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba.
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