Name: The SOFII Foundation
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Life Education Australia: ‘Healthy Harold’ and the giraffe business appeal

by Steve Thomas

With a target audience of only a few hundred prospective donors, fundraiser Steve Thomas (of ST) and charity Life Education brought in thousands of Australian dollars with this iconic campaign.

Good Neighbors: Twinkle Twinkle Little Box

by Borie Han

This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.

St. Vincent de Paul: Cuddly bear direct mail pack

by Daniel Alvey

This festive direct mail campaign featured a cute, cuddly, heart-warming character. It was the first direct mail pack sent to warm donors who had been recruited online, and the results prove that thinking positively and telling a great story can lead you to fundraising success.

Netherlands Red Cross and 3FM: Serious Request

by Mark Astarita

Discover how a partnership between the Netherlands Red Cross and a leading radio station raised serious funds and made a serious impact.

WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

by Joe Burnett

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

Breast Cancer Research Foundation: ‘Pink Mercy’ skin

by Lucy Casey

Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.

Worldwide Breast Cancer - Know Your Lemons campaign

by Joe Burnett

How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.

UNICEF Canada: 360° immersive experience

by Joe Burnett

Discover how UNICEF Canada brought donors and beneficiaries closer together, via their excellent use of virtual reality.

World Vision: The Story Shop

by Joe Burnett

Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift.