The main areas of fundraising
The Salvation Army: Christmas cross channel digital recruitment campaign
by Gemma Reeve
In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
Read moreToybox: Not just an Easter appeal
by Robbie Rae
During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too.
Read moreSamaritans: Network Rail corporate partnership
by Julia Worthington
At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.
Read moreAction for Children: ‘Be a Secret Santa’ digital campaign
by Lara Joyce
This campaign from Action for Children allowed donors to become a Secret Santa for vulnerable children. Working with a restricted budget, they created an online platform that was interactive, user-friendly and fun.
Read moreCharity shops: Why I wish I’d thought of them
by Jennifer Ruthe
In this case study and video presentation, Jen Ruthe champions charity shops. Jen also shares why she believes that this staple of the UK high street is so important to helping organisations engage supporters and encourage giving.
Read moreSAVE FINZ: Emergency direct mail appeal
by Joe Burnett
Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.
Read moreThe Great Bungay Duck Race: Virtual success in 2020
by Joe Burnett
How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.
Read moreBush Heritage Australia: Autumn appeal turned donor care pack
by Jasmine Coronado
Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
Read moreBhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price
by Ken Burnett
In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.
Read moreSightsavers Ireland: The most sincere thank you ever written
by Reinier Spruit
When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
Read moreMountbatten Isle of Wight : Coronavirus appeal
by Jax Jones
To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.
Read moreThe University of Manchester: Emergency hardship appeal
by Jemma Gurr
In a difficult time, this appeal demonstrates the power of reaching out to your community and simply asking for their help.
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