The main areas of fundraising
Secrets of direct mail 4: storytelling, fundraising and the dialogue method
by Chris Keating
How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.
Read moreUniversity of Sheffield: Direct mail – the longer the better? Two page vs. four page letters
by Heather Clement
How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.
Read moreMind Pause Box
by Caroline Appleton
A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.
Read moreHelp Refugees: Choose Love pop-up shop
by Ben Eden-Davies
Ben Eden-Davies sings the praises of Choose Love, a unique pop-up charity shop with a smart and engaging difference.
Read moreTesticular Cancer New Zealand: #GOBALLSOUT
by Tom Hodgson
This attention grabbing digital campaign captured the imagination of Tom Hodgson. Find out why he wishes he thought of it, by reading the complete case study.
Read moreSecrets of direct mail 3: how people read letters
by Chris Keating
How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.
Read moreSecrets of direct mail 2: answering the right questions with your envelope
by Chris Keating
In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.
Read moreMermaids: how one man raised £250k by playing a game.
by Nikki Bell
The story of how one man took on prejudice and transphobia by raising £250k in just two days.
Read moreGreenpeace UK: Rang-tan and the story of dirty palm oil
by Sonia Triki
This landmark TV ad captured the hearts and minds of the public. It also helped Greenpeace tap into, and transform, the national conversation around palm oil.
Read moreJerry Huntsinger: 80-years young
by Gwen Chapman
Jerry Huntsinger celebrated his eightieth birthday in July 2013. Since 1965, there has never been a year when he hasn’t had at least one control package being mailed nationally by a major nonprofit organisation. What an achievement.
Read moreAlpe d’HuZes: Extraordinary effort leading to extraordinary results
by Ros Harber
This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.
Read moreBloody Good Period: Festive period campaign
by Cam St-Omer Donaldson
A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019 – Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
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