The main areas of fundraising
Goderich ‘Mind and body’ campaign
by Steve Thomas
A lesson in how to tap into community spirit, this campaign shows how far you can go with a little expertise, the right approach and clear donor-focused messaging.
Read moreBig Dog Ranch - Great Give 2017
by Derrick Feldmann
With excellent donor stewardship using the latest technology and a bank of research to back its strategy, this campaign was a rip-roaring success and shows the value of learning from the past to improve on the present.
Read moreBaptist World Aid Australia: Growth Giver
by Fiona McPhee
A scene-stealer from SOFII’s I Wish I’d Thought of That (IWITOT) session at the International Fundraising Congress (IFC 2019), this campaign shows the virtue of great donor-centred communications and a bold vision.
Read moreSiloam Mission: hand-drawn gratitude report
by Mike Duerksen
This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.
Read moreThe Canadian Lung Association: Santa Door Drop
by Steve Thomas
It’s the simplicity of this door drop that really makes it a hit. And a Canadian classic no less! By recreating the ruddy cheeks, red garb and big beard of the classic Coca-Cola Santa, Steve Thomas and Ross Reid gave donors something familiar and fun to latch onto.
Read moreLife Education Australia: ‘Healthy Harold’ and the giraffe business appeal
by Steve Thomas
With a target audience of only a few hundred prospective donors, fundraiser Steve Thomas (of ST) and charity Life Education brought in thousands of Australian dollars with this iconic campaign.
Read moreMeet Nana Murphy: lessons in donor care from Merchants Quay Ireland
by SOFII-author
This inspirational case study celebrates the incredible work of Merchants Quay Ireland’s fantastic fundraising team. They transformed the fortunes of this small charity, multiplied its revenue more than tenfold, and provided essential assistance to people experiencing homelessness.
Read moreCDE project 3 appendix 2: frequently asked questions
by The Commission on the Donor Experience
In our research (see Appendix 4), several people mentioned barriers to measuring how their donors feel. This section lists the most common of these and gives our advice.
Read moreCDE project 7 summary: companies
by The Commission on the Donor Experience
This project will consider all aspects of the evolving field of corporate partnerships from the perspective of the donor - including directors, senior managers, selection panels and staff to identify ways of enhancing the experience to the benefit of all involved.
Read moreCDE project 5 summary: the supporter’s journey
by The Commission on the Donor Experience
This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.
Read moreHarold Sumption: the shy pioneer
by SOFII-author
In this addition to SOFII’s Fundraising Legends series, Ken Burnett proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow.
Read more‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be
by Eifron Hopper
The decision to make a will and leave a legacy is often one that takes a long while. Find out how to engage with your supporters and deliver the legacy messages that will help them to make one of the most important gifts of all.
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