The main areas of fundraising
Goderich ‘Mind and body’ campaign
by Steve Thomas
A lesson in how to tap into community spirit, this campaign shows how far you can go with a little expertise, the right approach and clear donor-focused messaging.
Read moreBig Dog Ranch - Great Give 2017
by Derrick Feldmann
With excellent donor stewardship using the latest technology and a bank of research to back its strategy, this campaign was a rip-roaring success and shows the value of learning from the past to improve on the present.
Read moreBaptist World Aid Australia: Growth Giver
by Fiona McPhee
A scene-stealer from SOFII’s I Wish I’d Thought of That (IWITOT) session at the International Fundraising Congress (IFC 2019), this campaign shows the virtue of great donor-centred communications and a bold vision.
Read moreSiloam Mission: hand-drawn gratitude report
by Mike Duerksen
This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.
Read moreThe Canadian Lung Association: Santa Door Drop
by Steve Thomas
It’s the simplicity of this door drop that really makes it a hit. And a Canadian classic no less! By recreating the ruddy cheeks, red garb and big beard of the classic Coca-Cola Santa, Steve Thomas and Ross Reid gave donors something familiar and fun to latch onto.
Read moreLife Education Australia: ‘Healthy Harold’ and the giraffe business appeal
by Steve Thomas
With a target audience of only a few hundred prospective donors, fundraiser Steve Thomas (of ST) and charity Life Education brought in thousands of Australian dollars with this iconic campaign.
Read moreGood Neighbors: Twinkle Twinkle Little Box
by Borie Han
This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.
Read moreSt. Vincent de Paul: Cuddly bear direct mail pack
by Daniel Alvey
This festive direct mail campaign featured a cute, cuddly, heart-warming character. It was the first direct mail pack sent to warm donors who had been recruited online, and the results prove that thinking positively and telling a great story can lead you to fundraising success.
Read moreNetherlands Red Cross and 3FM: Serious Request
by Mark Astarita
Discover how a partnership between the Netherlands Red Cross and a leading radio station raised serious funds and made a serious impact.
Read moreWoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story
by Joe Burnett
From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.
Read moreBreast Cancer Research Foundation: ‘Pink Mercy’ skin
by Lucy Casey
Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.
Read moreWorldwide Breast Cancer - Know Your Lemons campaign
by Joe Burnett
How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.
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