The main areas of fundraising
Direct mail from Africa and Asia
by SOFII Contributors
Four essential campaigns showcasing the innovation and skills of organisations in Africa and Asia.
Read moreGreat ideas from Down Under
by SOFII Contributors
We look at great campaigns and novel ideas from the wonderful shores of Australia and New Zealand.
Read moreIslamic Relief: ‘Saving lives isn't easy’ video
by Joe Burnett
A funny, intelligent video (featuring star in the making Yusuf) demonstrates the complexity of international aid and why organisations such as Islamic Relief are so important in the global fight against poverty.
Read moreEnhance your online fundraising abilities in four steps
by Sarah Daren
In her second article for SOFII Sarah Daren shares her experiences of building successful crowdfunding campaigns and provides four key pieces of advice to make your online giving platform successful.
Read moreHow MQ’s brilliant faith in relationships is launching them into sustainability
by Rachel Stephenson Sheff
The major donors showcase: a great story from UK mental illness charity MQ shows the power of maintaining close relationships with donors.
Read moreSOFII stars: the best of corporate social engagement
by SOFII
Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!
Read moreHow crowdfunding is helping fundraise for community projects
by Sarah Daren
Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.
Read moreHow Save the Dogs used a founder’s birthday for fundraising success
by Veronica Parise & Vania Pavan
Discover the multi-channel campaign that helped an Italian charity raise enough money to build a shelter for stray dogs.
Read moreShine: virtual balloon races
by John Grain
What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.
Read moreNSPCC ‘Open Your Eyes’ direct response TV ad
by Giles Pegram CBE
A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation's dedication to its mission, donors and beneficiaries.
Read moreSnowdogs: Tails in Wales Trail
by Joe Burnett
This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.
How the RNLI made me a donor
by Kathryn Holloway
Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
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