The main areas of fundraising
ActionAid’s Bold Move: giving donors a say over strategy
by Emily Collins-Ellis
Will you dare to be this bold? When ActionAid UK decided to embark on a new strategy they decided to consult with their major donors. The results may astonish you.
Chinese take away: reinventing fundraising in the People's Republic of China
by Daryl Upsall
Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.
What’s the golden thread that unites us?
by Richard Turner
There were so many great and inspirational ideas shared at I Wish I'd Thought Of That 2018. Which of these will inspire you to transform your fundraising?
Read moreAbortion Support Network: ‘Why do you support ASN?’
by Damian O’Broin
By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.
Lesbians and Gays Support the Miners
by Emily Collins-Ellis
A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.
Hope and Homes for Children: End the Silence
by Catherine Harris
Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal
by Giles Pegram CBE
In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.
Read moreCrisis at Christmas
by Joe Burnett
The Crisis at Christmas campaign was presented at this month’s IWITOT in London. Discover for yourself how asking donors for detailed and informative amounts can give you an amazing 19:1 return on investment. I think we wish we’d thought of it!
Read moreSanta Dashes aplenty as the festive season approaches
by Joe Burnett
The Santa Dash is fun and colourful event that has spread across the UK and around the globe and raised money for a huge number of charities.
NSPCC’s Full Stop campaign - a fundraising triumph. Part two: the launch and beyond
by Giles Pegram CBE
In part two of our retrospective of the NSPCC's ground-breaking Full Stop campaign, Giles Pegram CBE takes us through the details of the appeal, covering extraordinary events, celebrity supporters and bold initiatives which all contributed to the amazing impact the campaign had on the British public.
How to get from Good Intentions to a Great Supporter experience – and retention
by Charlie Hulme
In his second of two articles on how charities operate, Charlie Hulme looks at supporter journeys. All charities like to use the right words like ‘commitment’, but are they actually delivering results? When they do things right, the results can be outstanding, as Charlie demonstrates.
Read moreTrócaire - September direct mail campaign 2017
by SOFII
With intelligent identification and targeting of donors, Irish charity Trócaire exceeded all their expectations with what they called an ‘exceptional ask’ aimed at specific donors. Having honed this strategy over time, it’s now paying off.
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