The main areas of fundraising
Cards Against Humanity Saves America
by Sarah Crowhurst
In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
Read moreOmaze and Idris Elba’s Valentine campaign for W.E. Can Lead
by Joe Burnett
A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba.
Read moreBible Society: ‘The Greatest Journey’ Christmas appeal
by Carol Akiwumi
By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.
Read moreHabitat for Humanity: Happy Mother’s Day video
by John Lepp
By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
Read moreIWITOT at IFC: Save the Children ‘Most Shocking Second a Day’
by Spriha Shrestha
For I Wish I’d Thought Of That at the International Fundraising Conference 2018, Spriha Shrestha of Restless Development Nepal explained why she wishes she'd thought of this iconic video campaign from Save the Children.
Read moreTutorial 57: stand in your donor’s shoes
by Jerry Huntsinger
Someone somewhere is waiting for your mail. She could be a legacy prospect. Have you excluded her from your mailing list because she gave so little last time – even though she’s been making donations for years?
Read moreShelter: Christmas ecard campaign
by Alex Furness
Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.
Read moreNSPCC: 'Can't Look' TV ad that launched the Full Stop campaign
by Giles Pegram CBE
This shocking 1999 TV ad helped to launch the NSPCC's Full Stop campaign bringing the issue of child abuse into people's home but it's more powerful because of what you don't see.
Read moreWhat Donors Want - perhaps the most crucial podcast you’ll hear this month. Episode three.
by Rachel Stephenson Sheff
We bring you the third episode of I.G. Advisors' superb podcast What Donors Want in which you can hear a fascinating interview with Adam Askew, head of funding partnerships for Comic Relief.
Read moreReally Ugly Sweater
by SOFII
In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.
Read moreThe best of the best of direct mail
by SOFII Contributors
We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.
Read moreTreasures from SOFII’s archives
by SOFII Contributors
Come and dive into SOFII’s extensive archive to discover superb direct mail campaigns from decades, even centuries, past.
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