The main areas of fundraising
SAVE FINZ: Emergency direct mail appeal
by Joe Burnett
Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.
Read moreWILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal
by SOFII
This is the ongoing story of how the Fundraising Institute of New Zealand is running a possibly world-first matched giving DM appeal to save itself during the coronavirus pandemic.
Read moreThe Great Bungay Duck Race: Virtual success in 2020
by Joe Burnett
How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.
Read moreBush Heritage Australia: Autumn appeal turned donor care pack
by Jasmine Coronado
Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
Read moreTwo of the greatest fundraising letters ever written
by Denny Hatch
In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.
Read moreDenny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST
by Denny Hatch
Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
Read moreBhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price
by Ken Burnett
In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.
Read moreThe most successful advertisement in the history of the world
by Denny Hatch
What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.
Read moreFace-to-face fundraising: Bill’s story
by Anne Marshall
Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.
Read moreSightsavers Ireland: The most sincere thank you ever written
by Reinier Spruit
When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
Read moreWhy do people give? The legacy podcast with Richard Radcliffe
by Mark Phillips
In this conversation, experienced legacy fundraiser Richard Radcliffe shares why people leave bequests and what changes he has noticed over the years, particularly as baby boomers have begun to seriously consider which charities they want to remember.
Read moreMountbatten Isle of Wight : Coronavirus appeal
by Jax Jones
To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.
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