The main areas of fundraising
Two of the greatest fundraising letters ever written
by Denny Hatch
In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.
Read moreDenny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST
by Denny Hatch
Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
Read moreBhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price
by Ken Burnett
In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.
Read moreThe most successful advertisement in the history of the world
by Denny Hatch
What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.
Read moreFace-to-face fundraising: Bill’s story
by Anne Marshall
Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.
Read moreSightsavers Ireland: The most sincere thank you ever written
by Reinier Spruit
When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
Read moreWhy do people give? The legacy podcast with Richard Radcliffe
by Mark Phillips
In this conversation, experienced legacy fundraiser Richard Radcliffe shares why people leave bequests and what changes he has noticed over the years, particularly as baby boomers have begun to seriously consider which charities they want to remember.
Read moreMountbatten Isle of Wight : Coronavirus appeal
by Jax Jones
To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.
Read moreThe face-to-face fundraisers back on the street after lockdown
by Peter Steinmayer
As face-to-face fundraising markets slowly reopened in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shared his insights from the fundraisers’ first days back on the streets of Vienna.
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The University of Manchester: Emergency hardship appeal
by Jemma Gurr
In a difficult time, this appeal demonstrates the power of reaching out to your community and simply asking for their help.
Read moreRNLI: We are one crew
by Joe Burnett
This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times.
Read moreFundraising in a time of crisis: five ways to think about the supporter experience now
by Richard Turner
Fundraiser Richard Turner shares how charities such as RNLI, Asthma UK, Freedom from Torture, and SolarAid are responding to the coronavirus crisis and reaching out to their supporters.
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