The main areas of fundraising
Advantage Africa: Christmas gift wrapping offer
by SOFII
Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount of money for their work in Kenya and Uganda. This is an idea that could be adapted to raise money all over the world.
Read moreThe Owl and Monkey Haven: appeal for two lonely capuchins, Martin and Lulu
by SOFII
This appeal for the happiness of Martin and Lulu, two lonely capuchin monkeys is charming, honest, urgent and authentic. It captured the attention of supporters across the UK and beyond and is an example of fantastic storytelling without forgetting the ‘ask’.
Read moreFriends of the Earth: the Bee Cause
by SOFII
This extremely important campaign from Friends of the Earth perfectly integrates fundraising and genuine participation, through beautifully produced and interesting involvement devices, both online and offline.
Read more‘Who says that, these days, off-the-page donor recruitment can’t be massively profitable?’
by Ken Burnett
This candid exposé shares with you the inside story of a remarkable acquisition success, though it took such to-ing and fro-ing to achieve it that SOFII lost one of its star acts for the epic Once Upon I Wish I’d Thought Of That. Despite this sad story Indra Sinha’s experience shows that a former fundraising faithful is far, far from finished. And that fine writing is still worth its weight in gold.
Read moreFour tips that can help land corporate donations
by Robert Bellovin
Raising money from commercial organisations is a bit like Marmite – you either love it, or hate it. But you can’t deny it that it does raise money. If you’re thinking about putting a toe in the water – check out this article that is full of advice for practitioners on how to go about it.
Read moreUNICEF UK: ‘own a colour’ appeal
by Jonathan Andrews
This campaign run jointly by UNICEF UK and the paint company Dulux raised £52,000 in the first day. And the company paid all the costs.
Read moreCreating Better Futures: ‘name the bear– every child has a name’ competition
by SOFII
How a tiny organisation with a turnover of only £16,000 is raising money to educate orphans in Zimbabwe.
Read moreThe Salvation Army: Christopher’s letter
by SOFII
Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.
Read moreStreetSmart: Helping the homeless as you eat
by SOFII
StreetSmart raises thousands of pounds for homeless charities throughout the UK every year during the months of November and December. The idea is simple: participating restaurants have a card on each table, or a reference on the menu, explaining that a voluntary one pound donation will be added to each table's bill at the end of the meal. StreetSmart then distributes these donations directly to reputable homeless charities throughout the UK.
Read moreS.A.L.V.E International: Motorbike May appeal
by SOFII
A simple idea that any small charity could try. This small but mighty appeal helped a small organisation share stories of the impact they have and raise money for something that they urgently needed – a motorbike.
Read moreNetherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year
by SOFII
A forgotten cause with a low profile and limited visibility in the public eye managed to raise awareness and much-needed funding.
Read moreAkshaya Patra, India: winners of an international competition to change the world
by SOFII
A prize-winning initiative from India. Akshaya Patra has, quite simply, set up the world's largest school feeding programme, providing more than one million school dinners every school day. This vast undertaking clearly has appeal to corporate donors, for it attracted the attention of American Express when they were running a competition to find projects that have real impact.
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