Gifts in wills and the NSPCC brochure

by SOFII

NSPCC brochure in full.

Five ‘must dos’ of bequest fundraising

by Fiona McPhee

In this helpful breakdown of how to set out a legacy fundraising strategy, Fiona insists that it is not just the big brand charities that have the potential to develop a significant legacy income and provides step-by-step advice on how to increase legacy-gifts for your organisation.

Hilda’s suitcase: when’s the right time to discuss leaving a legacy?

by Norma Cameron

Step into SOFII’s archive to explore more insights on legacy giving. We think you’ll love this charming and personal story from Norma Cameron, in Canada, who learned a very important lesson about gift planning from her mum.

The great donor exodus, and what to do about it. A three-part series from Jay Love

by Jay Love

Jay Love’s revealing infographics have been setting American fundraisers alight recently, with good reason. Why do donors head for the exit? How does our sector’s attrition compare with customers of for-profit businesses? Do larger donors leave sooner? How many donors could you keep, if you just did some things differently?

Now on SOFII, widely respected data specialist and entrepreneur Jay Love explores these seemingly permanent hot topics with two generous helpings of practical advice all fundraisers could follow.

SOFII’s small charity showcase

by Ken Burnett

The Foundation for Social Improvement (FSI) helps small charities by sharing knowledge, expertise and experience. Upwards of 1,500 charities are helped each year, not one of them with a turnover above £1.5 million and most raising considerably less. SOFII believes we should celebrate small charities more than we do so, together with FSI, has started this showcase with the aim of levelling the playing field, or even to get the ground sloping just a little in the small charity’s direction.

The Royal Flying Doctor Service: ‘Buy a jet’ direct mail

by SOFII

This award-winning mailing certainly caught the eye of donors – donations poured in and income soared passed the target. A subsequent newsletter must have been especially good too, because 750 people gave again even though they hadn’t been asked!

University of Leeds: direct mail cash appeal to alumni

by SOFII

The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.

Everything you need to know about the annual appeal letter. Made easy.

by Jay Love & Tom Ahern

In one simple infographic Tom Ahern and Jay Love tell you everything you need to know about the annual appeal letter.

Canadian Diabetes Association: Diabetes Summer Surge Campaign

by SOFII

This exhibit is an excellent example of how you can maximise the potential of your existing donors in an impressively short amount of time.

Audubon Society of Rhode Island: special recognition of long-time donors

by SOFII

The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.

St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised

by SOFII

St Michael’s always put a lot of effort into making sure that they thank their donors properly and that they are always kept up to date with what thei…

University of Leeds: the memories appeal

by SOFII

This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.