The main areas of fundraising
UNICEF UK: ‘own a colour’ appeal
by Jonathan Andrews
This campaign run jointly by UNICEF UK and the paint company Dulux raised £52,000 in the first day. And the company paid all the costs.
Read moreCreating Better Futures: ‘name the bear– every child has a name’ competition
by SOFII
How a tiny organisation with a turnover of only £16,000 is raising money to educate orphans in Zimbabwe.
Read moreThe Salvation Army: Christopher’s letter
by SOFII
Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.
Read moreStreetSmart: Helping the homeless as you eat
by SOFII
StreetSmart raises thousands of pounds for homeless charities throughout the UK every year during the months of November and December. The idea is simple: participating restaurants have a card on each table, or a reference on the menu, explaining that a voluntary one pound donation will be added to each table's bill at the end of the meal. StreetSmart then distributes these donations directly to reputable homeless charities throughout the UK.
Read moreS.A.L.V.E International: Motorbike May appeal
by SOFII
A simple idea that any small charity could try. This small but mighty appeal helped a small organisation share stories of the impact they have and raise money for something that they urgently needed – a motorbike.
Read moreNetherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year
by SOFII
A forgotten cause with a low profile and limited visibility in the public eye managed to raise awareness and much-needed funding.
Read moreAkshaya Patra, India: winners of an international competition to change the world
by SOFII
A prize-winning initiative from India. Akshaya Patra has, quite simply, set up the world's largest school feeding programme, providing more than one million school dinners every school day. This vast undertaking clearly has appeal to corporate donors, for it attracted the attention of American Express when they were running a competition to find projects that have real impact.
Read moreAnne Frank Trust UK: the ‘thirteen-in-13’ campaign
by SOFII
Seventy years before social media, a 13-year-old girl changed the way we see our world forever. Now the Anne Frank Trust in the UK has started a campaign to encourage young people with a thirteenth birthday in 2013 to write to the prime minister, David Cameron, to tell him what kind of world they would like to see.
Read moreSaint Demetrios: Greek festival
by SOFII
Each year St Demetrios Greek Orthodox church in Seattle, USA traditional festival is run entirely by volunteers - including some excellent fundraising.
Read moreThe UK donor commitment study. And why it could be worth thousands of pounds to you and your cause
by Ken Burnett
An open letter from SOFII’s managing trustee announcing a free SOFII/ Agitator webinar of some importance.
Read moreThe Orangutan Protection Foundation: adopt an orangutan
by SOFII
A successful adoption programme is wholly reliant on a steady stream of progress updates. This is the means by which we build donor loyalty and is the key to maintaining that all-important loyalty on which charities rely and thrive.
Read moreAching Arms: teddy bears member-get-member scheme
by SOFII
The story that was voted best of all at SOFII’s 2013 Once Upon I Wish I'd Thought of That event.
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