The main areas of fundraising
Save the Children: knit one save one
by Matthew Sherrington
Knit a tiny hat and you could save a newborn baby’s life. This beautiful campaign from Save the Children UK shows what can happen when you make it crystal clear to people the difference they can make.
Read moreGreenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing
by Carolina Herrera
This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.
Read moreBreakthrough Breast Cancer: ‘touch look check’ campaign
by SOFII
This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.
Read moreORBIS: gift aid campaign
by SOFII
Making life easy for donors is in this proposition from ORBIS UK: you can save someone’s sight by just ticking a box.
Read moreAll Saints and St Andrew’s Church, UK: parachuting teddy bears
by SOFII
Is this the world’s first teddy bear parachute jump? The basic idea is not only appealing, it was easy to organise, cost almost nothing and is easily copied.
Read moreSt Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results
by SOFII
St Michael’s Hospital Foundation’s in-depth analysis and profiling of their donor lists has gone a long way towards answering the oft-repeated question: are we marrying the needs of the donor with the needs of the cause in order to achieve a common goal?
Read moreOxfam UK: the £2.00 a month proposition to new donors
by SOFII
Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.
Read moreCamp Rising Sun: the impact of an infographic
by SOFII
This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate to your donors the impact of their gifts.
Read moreAdvantage Africa: Christmas gift wrapping offer
by SOFII
Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount of money for their work in Kenya and Uganda. This is an idea that could be adapted to raise money all over the world.
Read moreThe Owl and Monkey Haven: appeal for two lonely capuchins, Martin and Lulu
by SOFII
This appeal for the happiness of Martin and Lulu, two lonely capuchin monkeys is charming, honest, urgent and authentic. It captured the attention of supporters across the UK and beyond and is an example of fantastic storytelling without forgetting the ‘ask’.
Read moreFriends of the Earth: the Bee Cause
by SOFII
This extremely important campaign from Friends of the Earth perfectly integrates fundraising and genuine participation, through beautifully produced and interesting involvement devices, both online and offline.
Read more‘Who says that, these days, off-the-page donor recruitment can’t be massively profitable?’
by Ken Burnett
This candid exposé shares with you the inside story of a remarkable acquisition success, though it took such to-ing and fro-ing to achieve it that SOFII lost one of its star acts for the epic Once Upon I Wish I’d Thought Of That. Despite this sad story Indra Sinha’s experience shows that a former fundraising faithful is far, far from finished. And that fine writing is still worth its weight in gold.
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