To ask or not to ask, that is the question when saying thank you to a donor

by Lisa Sargent & Sean Triner

Find out what Sean Triner, co-founder and director, Pareto Fundraising in Australia and Lisa Sargent, principal at Sargent Communications, LLC in the USA have to say about this.

Australian Conservation Foundation: End of year appeal

by SOFII-author

By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.

Médecins sans Frontières (MSF) Australia: ‘Field Partners’ regular giving appeal

by SOFII-author

Without doubt all fundraisers want regular givers and lots of them. This is a great example of how to convert your existing supporters from random one-off gifts to planned regular giving, and how charities can change the giving behaviour of existing supporters.

Oxfam: Press ads from the 1950s and 1960s

by SOFII-author

These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.

Movember: A moustache-growing campaign for men’s health

by Christiana Stergiou

This fun and lively event encourages men to grow a moustache, find out more about men’s health and raise money for prostate cancer research and awareness and education on men's health issues.

Conversion of a techno-sceptic

by Richard C McPherson

Only a few things in life are worth missing a flight for. I’d like to tell you about two of them. The first is merely amusing but the other, I think, you will find of more value. The first was only the second flight I’d missed, ever. It was going to Oslo, Norway, but I was stuck on London’s Hammersmith roundabout…

Review by Ken Burnett.

Llamau rebuilt their website for their beneficiaries. Their fundraising improved too.

by Col Grist

Many supporters – older donors, people with sight loss, people using screen readers, anyone on a phone in bright sunlight – hit avoidable barriers on the way to giving. This is the story of what happened when Welsh charity, Llamau, decided to rebuild their website and fix the accessibility issues, all in one go.