The main areas of fundraising
The collection: it’s never too late to do something wonderful.
by Ken Burnett
A new fundraising experience for less-than-new fundraiser Ken Burnett: rattling a bucket on behalf of Syrian refugees. Read how he met some interesting people, raised some money and learned that truly it’s never too late to do something wonderful.
Read moreAlexander’s Fund: how fundraising inspired a community to save a life
by SOFII
Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
Read moreOxfam: Marks and Spencer’s ‘schwopping’ partnership
by SOFII
This partnership between Oxfam UK and retailer Marks and Spencer (M&S) fulfilled the needs of people in the UK and developing countries. The planet was a winner too.
Read moreSouthend Hospital: bosom pals appeal
by SOFII
Feeing like all the fun’s gone out of your fundraising? Worried that your supporters may not be biting your arm off to undertake another gruelling run to raise money? This exhibit shows how smaller charities can inspire people to join their cause with little more than some imaginative ideas.
Read moreSave the Children: knit one save one
by Matthew Sherrington
Knit a tiny hat and you could save a newborn baby’s life. This beautiful campaign from Save the Children UK shows what can happen when you make it crystal clear to people the difference they can make.
Read moreGreenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing
by Carolina Herrera
This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.
Read moreBreakthrough Breast Cancer: ‘Touch, Look, Check’ campaign
by SOFII
This campaign successfully united two aims: to increase knowledge of breast cancer warning signs and recruit a large number of regular givers.
Read moreORBIS: gift aid campaign
by SOFII
Making life easy for donors is in this proposition from ORBIS UK: you can save someone’s sight by just ticking a box.
Read moreAll Saints and St Andrew’s Church, UK: parachuting teddy bears
by SOFII
Is this the world’s first teddy bear parachute jump? The basic idea is not only appealing, it was easy to organise, cost almost nothing and is easily copied.
Read moreSt Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results
by SOFII
St Michael’s Hospital Foundation’s in-depth analysis and profiling of their donor lists has gone a long way towards answering the oft-repeated question: are we marrying the needs of the donor with the needs of the cause in order to achieve a common goal?
Read moreOxfam UK: the £2.00 a month proposition to new donors
by SOFII
Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.
Read moreCamp Rising Sun: the impact of an infographic
by SOFII
This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate to your donors the impact of their gifts.
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