The main areas of fundraising
WSPA: ‘Big bear build’ and ‘big bear rescue’ appeals
by SOFII
This campaign clearly showed donors that they were highly valued by WSPA and that their support was making a difference. Having been on a journey with WSPA rescuing the captive bears since 2006, the donors were able to see the influence they had made as well as the change they could make possible now.
Read moreTelephone fundraising, part 3: designing and delivering a campaign
by Bethan Holloway
The third – and last for the time being – article on telephone fundraising from Bethan Holloway explains how to design and deliver a campaign.
Read moreChange can take us by surprise
by Andrew Papworth
Understanding the changes that could influence how your donors view your legacy marketing is extremely important says Andrew Papworth.
Read moreSt Michael’s Hospital Foundation: personalised website
by SOFII
This detailed exhibit shows how the St Michael’s Hospital Foundation increased their online giving by 20 per cent by transforming their dated and difficult-to-use website to a user-friendly, simple, personalised medium of communication.
Read moreAction on Hearing Loss: put a gift in your will
by SOFII
Action on Hearing Loss has calculated that this legacy campaign is likely to generate around £2 million in the future.
Read moreKids Company: the ‘plate pledge’ appeal
by SOFII
How to shift from ‘word-of-mouth marketing is risky’ to ‘word-of-mouth marketing is powerful’.
Read moreBank4Hope: a new ‘bank’ to enhance transparency and accountability
by SOFII
The founders of Bank4Hope aim to manage and continuously develop this ‘bank’ to support the work of charities in monitoring and fundraising. Their goal is to revolutionise global giving.
Read moreSolarAid: ‘Spread the light’ campaign
by Richard Turner
Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from SolarAid shows how fundraisers used the passion their donors feel for the cause to recruit friends, neighbours and family members of those same donors, bringing them onboard as SolarAid supporters too.
Read moreHow I wrote it: the Amnesty pen letter
by Fergal Byrne & Karin Weatherup
In this, the ninth in a series of interviews with leading fundraising writers, Karin Weatherup talks to Fergal Byrne about the legendary Amnesty pen letter she wrote for Amnesty International – the pack was Amnesty UK’s banker for 10 years or more and was copied or adapted by many Amnesty International sections around the world.
Read moreThe National Autistic Society: borrowed ideas can be free and effective
by Carolyne Coupel
Carolyne Coupel of The National Autistic Society in the UK has a very small budget, but it’s not a problem because, as she says, she has SOFII, where she finds her ideas.
Read moreParkinson’s UK: the Dave the Worm campaign
by SOFII
Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
Read moreSense: A magical Christmas appeal from Teddy
by SOFII
Sense and Bluefrog share the creative and results from a super direct mail campaign that was sent to individual donors. It proves that, if used properly, direct mail appeals to your supporters can, and will, achieve great results for your charity.
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