The main areas of fundraising
United Negro College Fund: David Ogilvy’s letter
by SOFII
Go back in time to meet one of the commuters who, in 1968, found this superb letter from David Ogilvy on the seat of the train taking him home to his comfortable New York suburb.
Read moreThe Medical Foundation: immortality auction
by SOFII
A durable, readily replicable fundraising idea. This concept from the Medical Foundation is not just simple it seems hard to imagine it not being a success in the right hands.
Read moreRed Cross USA: the Tiffany circles
by SOFII
Giving circles like the Tiffany circles of the Red Cross can make giving more interesting, more satisfying with a group of other enthusiastic donors.
Read moreCancer Research UK: the race for life
by SOFII
Cancer Research UK’s race for life is an event for women only, so it gives them the chance to take action against cancer. Through constant innovation over many years, nearly £500 million has been raised to beat cancer.
Read moreCalgary Zoo: annual report 2012 on Instagram
by SOFII
Calgary Zoo in Canada publishes the first annual report on Instagram.
Read moreJust the facts on legacy giving
by Mal Warwick
Rumour has it that legacy gifts account for as much as one-third of the philanthropic income of charities in the UK, or at least of the largest ones. Whether or not that’s an accurate estimate, it’s clear to all observers that legacies account for a far larger share of charitable revenue in the British Isles than they do elsewhere.
Read moreUniversity of Leeds: The calendar appeal
by SOFII
This excellent mail appeal was a success thanks to a very smart theme where alumni shared their experiences and memories of their time at the University of Leeds. To check out the calendar and full creative, click read more.
Read moreOperation Smile: special ‘thank-a-thon’
by SOFII
Operation Smile used the thank-a-thon as a unique opportunity for conversations with our most loyal donors and to reconnect our staff to the organisation through the stories.
Read moreGetting that grant: how to write letters that interest potential donors
by Charlene Rocha
Looking for that big grant but before you even make the application you have to write a letter of interest? No idea what this is? Click here to find out – and how to make it a good one.
Read moreDon’t chase the dollars!
by Tom Butero
Don’t chase the dollars, says Tom Butero in this new article on raising grants. What? That’s what I’m for, you must be thinking. Tom explains it could be dangerous to jump at an opportunity without thinking about the outcomes, negative and positive, it could have on your organisation.
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Five ‘must dos’ of bequest fundraising
by Fiona McPhee
In this helpful breakdown of how to set out a legacy fundraising strategy, Fiona insists that it is not just the big brand charities that have the potential to develop a significant legacy income and provides step-by-step advice on how to increase legacy-gifts for your organisation.
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