The main areas of fundraising
Action on Hearing Loss: put a gift in your will
by SOFII
Action on Hearing Loss has calculated that this legacy campaign is likely to generate around £2 million in the future.
Read moreKids Company: the ‘plate pledge’ appeal
by SOFII
How to shift from ‘word-of-mouth marketing is risky’ to ‘word-of-mouth marketing is powerful’.
Read moreBank4Hope: a new ‘bank’ to enhance transparency and accountability
by SOFII
The founders of Bank4Hope aim to manage and continuously develop this ‘bank’ to support the work of charities in monitoring and fundraising. Their goal is to revolutionise global giving.
Read moreSolarAid: ‘Spread the light’ campaign
by Richard Turner
Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from SolarAid shows how fundraisers used the passion their donors feel for the cause to recruit friends, neighbours and family members of those same donors, bringing them onboard as SolarAid supporters too.
Read moreHow I wrote it: the Amnesty pen letter
by Fergal Byrne & Karin Weatherup
In this, the ninth in a series of interviews with leading fundraising writers, Karin Weatherup talks to Fergal Byrne about the legendary Amnesty pen letter she wrote for Amnesty International – the pack was Amnesty UK’s banker for 10 years or more and was copied or adapted by many Amnesty International sections around the world.
Read moreThe National Autistic Society: borrowed ideas can be free and effective
by Carolyne Coupel
Carolyne Coupel of The National Autistic Society in the UK has a very small budget, but it’s not a problem because, as she says, she has SOFII, where she finds her ideas.
Read moreParkinson’s UK: the Dave the Worm campaign
by SOFII
Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
Read moreSense: A magical Christmas appeal from Teddy
by SOFII
Sense and Bluefrog share the creative and results from a super direct mail campaign that was sent to individual donors. It proves that, if used properly, direct mail appeals to your supporters can, and will, achieve great results for your charity.
Read moreArrels Fundació: cardboard hearts for the homeless
by SOFII
Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.
Read moreHow I wrote it: the Salvation Army UK’s first large-scale cold mailing
by Pauline Lockier
In this, the fifth of a series of interviews with leading fundraising writers, Pauline Lockier talks to Fergal Byrne about a fundraising appeal letter written for the Salvation Army in 1990 which subsequently became their control for eight years. In this conversation Pauline tells Fergal how she wrote the letter and what really matters in making sure this kind of letter is a success.
Read moreUniversity College London: the ‘paper head’ Christmas appeal
by Aline Reed
It’s not surprising that University College London’s brief to bring philosopher and jurist Jeremy Bentham back to life to raise funds caused Aline Reed to, in her words, ‘frown, ask “you want me to do what” and generally feel rather puzzled for a number of days. But after undertaking some research she and Mark Phillips came up with the idea of a ‘ransom in reverse’. Intrigued? This exhibit reveals the fantastic results.
Read moreChange Heroes: a new fundraising platform
by SOFII
The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.
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