The main areas of fundraising
Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do
by SOFII
Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.
Read moreCivil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights
by SOFII
This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made possible through excellent use of social media.
Read moreSickKids: ‘together we will’ campaign
by SOFII
This campaign from SickKids Foundation exceeded all of their goals through terrific use of video and proves the power of good storytelling.
Read moreI CAN: the ‘adopt-a-word’ campaign
by SOFII
With its simple e-commerce solution, I CAN produced an appeal that is unique to their cause yet still maintains a broad appeal to a wide range of donors.
Read moreDepaul UK: the iHobo daring app to raise awareness about homelessness
by SOFII
Depaul UK’s iHobo app to increase awareness of the plight of young homeless people was the first of its kind. Within five days of its launch it was the number one most downloaded app in the UK. It has since been downloaded 600,000 times: it’s that powerful.
Read moreAPOPO: HeroRAT rat adoption programme
by SOFII
Another highly successful sponsorship programme. The Belgian charity APOPO have encouraged very many people to part with their euros to adopt a rat – and save a life.
Read more‘Nonprofit?’ Donors have no idea what you do with their money. And, frankly, they suspect the worst
by Tom Ahern
Research has shown that donors wonder if we really use their gifts to change the world. Tom Ahern says that you shouldn’t leave them guessing. They will guess wrong… and not in your favour. Find out how to reassure them here.
Read moreDon’t let’s get carried away by talk of recovery
by Andrew Papworth
Are your donors worried about the economy and the impact it has, or could have, on their finances? Are they likely to put their families – and themselves – before your charity, which they love? Andrew Papworth gives some figures from a recent survey in the UK that throw some light on how confident donors are about their financial futures.
Read moreOxfam Canada: the ‘threads of change’ campaign
by SOFII
The ’threads of change’ campaign from Oxfam Canada gave their donors the chance to do more than just send money to a cause they love. They were able to send messages of hope to Oxfam projects all over the world.
Read moreSOS Children’s Villages Belgium: a corporate partnership aimed at six people
by SOFII
An ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.
Read moreConfessions of an unethical nine-year-old fundraiser
by Norma Cameron
One of the golden rules of successful fundraising is that before asking others to give, you should first donate yourself. Norma Cameron shows how the memory of one major gift you gave will give you comfort and confidence to be a better fundraiser. Here she tells the rather scary tale of her fundraising epiphany, inspired by something as simple as a collecting box.
Read moreFacing the World: excellent use of video
by SOFII
This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.
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