Ryton Gardens: recyclable mailing

by SOFII

Ryton Garden’s famous recyclable mailing is one of the best ever examples of the benefits fundraisers can realise when they show that they really understand their donors.

How to advertise for funds off-the-page. Part 1

by Andrew Papworth

Papworth’s principles of press advertising

Part 1: How fundraising ads work

RSPB: Letter to the future

by SOFII

How do you engage people in your cause, grab their attention and encourage them to stand alongside you on an issue of national importance? Not easy, we think. But here’s a brilliant example of a national conservation charity doing just that, very successfully.

British Heart Foundation: the poster series

by SOFII

A great series of posters from the British Heart Foundation with both public education and awareness messages.

International Association to Save Tyre’s million euro raffle

by SOFII

A highly innovative, inspirational campaign - with potential risk. How a charity borrowed €1 million to raise €5 million.

EveryChild Gift Aid: ‘mop-up’ campaign

by Matthew Sherrington

For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. This case study shows you how it’s done... because after sending out this successful direct mail piece, EveryChild’s average Gift Aid claim was £165 per response.

RNLI online live launch map

by SOFII

The Royal National Lifeboat Association interactive map that gives their donors a 24-hour, every day of every year window into the heart of their mission.

Playmob: a gaming platform to raise money for global projects

by SOFII

A new simplified online gaming platform that aims to raise $100 billion for global projects by 2016.

Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do

by SOFII

Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.

Civil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights

by SOFII

This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made possible through excellent use of social media.

SickKids: ‘together we will’ campaign

by SOFII

This campaign from SickKids Foundation exceeded all of their goals through terrific use of video and proves the power of good storytelling.

I CAN: the ‘adopt-a-word’ campaign

by SOFII

With its simple e-commerce solution, I CAN produced an appeal that is unique to their cause yet still maintains a broad appeal to a wide range of donors.