The main areas of fundraising

Mo-tivations. Why (oh why) am I doing it? And why would you support me?

by Matthew Sherrington

‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.

Read more

Movember: a professional fundraiser’s story of raising money through personal sponsorship

Proof, if it was needed, that he raised a lot of money for the fight against prostate cancer.

by SOFII

A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.

Read more

Battersea Dogs & Cats Home: introducing iPads to door-to-door

by SOFII

Superb use of new technology from Battersea Dogs & Cats Home, that makes good use of iPads to great advantage.

Read more

The Städel Museum, Frankfurt: inspiring a city to fundraise

The Städel Boot, sponsored by the shoe store chain Deichmann.

by SOFII

The donors who gave millions to the Städel Museum said it was not ‘just a museum’, but rather that they felt like part of a big family.

Read more

The collection: it’s never too late to do something wonderful.

by Ken Burnett

A new fundraising experience for less-than-new fundraiser Ken Burnett: rattling a bucket on behalf of Syrian refugees. Read how he met some interesting people, raised some money and learned that truly it’s never too late to do something wonderful.

Read more

Alexander’s Fund: how fundraising inspired a community to save a life

by SOFII

Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.

Read more

Oxfam: Marks and Spencer’s ‘schwopping’ partnership

by SOFII

This partnership between Oxfam UK and retailer Marks and Spencer (M&S) fulfilled the needs of people in the UK and developing countries. The planet was a winner too.

Read more

Southend Hospital: bosom pals appeal

by SOFII

Feeing like all the fun’s gone out of your fundraising? Worried that your supporters may not be biting your arm off to undertake another gruelling run to raise money? This exhibit shows how smaller charities can inspire people to join their cause with little more than some imaginative ideas.

Read more

Save the Children: knit one save one

by Matthew Sherrington

Knit a tiny hat and you could save a newborn baby’s life. This beautiful campaign from Save the Children UK shows what can happen when you make it crystal clear to people the difference they can make.

Read more

Greenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing

by Carolina Herrera

This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.

Read more

Breakthrough Breast Cancer: ‘touch look check’ campaign

The leaflet.

by SOFII

This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.

Read more

ORBIS: gift aid campaign

by SOFII

Making life easy for donors is in this proposition from ORBIS UK: you can save someone’s sight by just ticking a box.

Read more