The main areas of fundraising
Don’t let’s get carried away by talk of recovery
by Andrew Papworth
Are your donors worried about the economy and the impact it has, or could have, on their finances? Are they likely to put their families – and themselves – before your charity, which they love? Andrew Papworth gives some figures from a recent survey in the UK that throw some light on how confident donors are about their financial futures.
Read moreOxfam Canada: the ‘threads of change’ campaign
by SOFII
The ’threads of change’ campaign from Oxfam Canada gave their donors the chance to do more than just send money to a cause they love. They were able to send messages of hope to Oxfam projects all over the world.
Read moreSOS Children’s Villages Belgium: a corporate partnership aimed at six people
by SOFII
An ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.
Read moreConfessions of an unethical nine-year-old fundraiser
by Norma Cameron
One of the golden rules of successful fundraising is that before asking others to give, you should first donate yourself. Norma Cameron shows how the memory of one major gift you gave will give you comfort and confidence to be a better fundraiser. Here she tells the rather scary tale of her fundraising epiphany, inspired by something as simple as a collecting box.
Read moreFacing the World: excellent use of video
by SOFII
This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.
Read moreMo-tivations. Why (oh why) am I doing it? And why would you support me?
by Matthew Sherrington
‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.
Read moreMovember: a professional fundraiser’s story of raising money through personal sponsorship
by SOFII
A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.
Read moreBattersea Dogs & Cats Home: introducing iPads to door-to-door
by SOFII
Superb use of new technology from Battersea Dogs & Cats Home, that makes good use of iPads to great advantage.
Read moreThe Städel Museum, Frankfurt: inspiring a city to fundraise
by SOFII
The donors who gave millions to the Städel Museum said it was not ‘just a museum’, but rather that they felt like part of a big family.
Read moreThe collection: it’s never too late to do something wonderful.
by Ken Burnett
A new fundraising experience for less-than-new fundraiser Ken Burnett: rattling a bucket on behalf of Syrian refugees. Read how he met some interesting people, raised some money and learned that truly it’s never too late to do something wonderful.
Read moreAlexander’s Fund: how fundraising inspired a community to save a life
by SOFII
Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
Read moreOxfam: Marks and Spencer’s ‘schwopping’ partnership
by SOFII
This partnership between Oxfam UK and retailer Marks and Spencer (M&S) fulfilled the needs of people in the UK and developing countries. The planet was a winner too.
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