The main areas of fundraising
Ryton Gardens: recyclable mailing

by SOFII
Ryton Garden’s famous recyclable mailing is one of the best ever examples of the benefits fundraisers can realise when they show that they really understand their donors.
Read moreHow to advertise for funds off-the-page. Part 1

by Andrew Papworth
Papworth’s principles of press advertising
Part 1: How fundraising ads work
Read moreRSPB: Letter to the future

by SOFII
How do you engage people in your cause, grab their attention and encourage them to stand alongside you on an issue of national importance? Not easy, we think. But here’s a brilliant example of a national conservation charity doing just that, very successfully.
Read moreBritish Heart Foundation: the poster series

by SOFII
A great series of posters from the British Heart Foundation with both public education and awareness messages.
Read moreInternational Association to Save Tyre’s million euro raffle

by SOFII
A highly innovative, inspirational campaign - with potential risk. How a charity borrowed €1 million to raise €5 million.
Read moreEveryChild Gift Aid: ‘mop-up’ campaign

by Matthew Sherrington
For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. This case study shows you how it’s done... because after sending out this successful direct mail piece, EveryChild’s average Gift Aid claim was £165 per response.
Read moreRNLI online live launch map

by SOFII
The Royal National Lifeboat Association interactive map that gives their donors a 24-hour, every day of every year window into the heart of their mission.
Read morePlaymob: a gaming platform to raise money for global projects

by SOFII
A new simplified online gaming platform that aims to raise $100 billion for global projects by 2016.
Read moreMerlin’s Plumpy’Nut challenge: fun, easy, something anyone could do

by SOFII
Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.
Read moreCivil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights

by SOFII
This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made possible through excellent use of social media.
Read moreSickKids: ‘together we will’ campaign

by SOFII
This campaign from SickKids Foundation exceeded all of their goals through terrific use of video and proves the power of good storytelling.
Read moreI CAN: the ‘adopt-a-word’ campaign

by SOFII
With its simple e-commerce solution, I CAN produced an appeal that is unique to their cause yet still maintains a broad appeal to a wide range of donors.
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