The main areas of fundraising
Handicap International: the Christmas tree bag
by SOFII
A Christmas product that aims to get into six million homes to help disabled children.
Read moreThe École Centrale Paris (Central School of Paris): alumni online challenge
by SOFII
This online promotion raised double the amount of previous offline activities.
Read moreCancer Research UK: the letter from cancer
by SOFII
At first glance you might think, wow, this mailing from Cancer Research UK is clever and a bit different. It surely will make people angry enough so that they give money that will beat cancer: an admirable ambition. But what would you think if you have cancer?
Read moreIl report di ringraziamento di Interval House
by Emma Lubrina
Questo report e’ fresco di stampa. SOFII non vede l’ora di conoscere il parere dei lettori su questo report di ringraziamento.
Read moreHow I wrote it: Mal Warwick on his letter for the Union of Concerned Scientists
by Fergal Byrne & Mal Warwick
A new interview from Fergal Byrne gives a fascinating insight into a master fundraiser at work: Mal Warwick. In it he describes how he wrote the letter that, in one form or another, was used to recruit new supporters for the Union of Concerned Scientists in the USA over many years.
The National Asthma Campaign: Straws mailing
by SOFII
This revolutionary pack from 1991 features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is an imaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma.
Read moreAmnesty International: the letter in the pen pack
by Ken Burnett
Now on SOFII, one of the letters that was sent with the legendary Amnesty pen pack. This moving example of fine writing was written specifically for women and sent to women only.
Read moreThe German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference
by SOFII
Different strokes – an art show with a cause – organised by the German Leprosy Relief Associaiton in India created a world of opportunity for disabled, or rather differently-able, adults and children artists by giving them the opportunity to show – and sell – their work alongside that of professionals.
Read moreWho Gives a Crap: the ‘sit down’
by Sue Kershaw
Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.
Read moreGuide Dogs NSW/ACT*: ‘tea for two’ appeal
by SOFII
A double award-winner from the Guide Dogs of New South Wales that surpassed previous appeals not only in money but in showing how that the organisation does so much more for blind people, young and old, than training dogs: adorable as they might be.
Read moreRNLI: train one, save many campaign
by SOFII
A campaign from RNLI with a simple but powerful theme, message, image and call to action.
Read moreThe Salvation Army: UK Christmas appeal
by SOFII
Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.
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