The main areas of fundraising
Ten tips to spur the creative grant proposal-writing process
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by Pamela Grow
Pamela says: ‘Your final step should be a gracious letter to the foundation, thanking them for their time and their thorough review of your proposal. You’d be surprised at how few organisations take the time to thank the foundation.’
Read morePlan International UK’s ‘prospecting’ campaign
![All new donors started receiving texts over the weekend.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Multimedia/Plan1056-top-pic.png?w=264&h=489&auto=compress%2Cformat&fit=crop&dm=1402508464&s=50243e9acb3f6a6077d1ceb011e5861d)
by SOFII
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
Read moreDo it yourself fundraising
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Basics-of-fundraising/hero-7403-do-it-yourself-fundraising.png?w=640&auto=compress%2Cformat&fit=crop&dm=1703746745&s=95c24118d064805d06ba4e1c78dad84b)
by Marc Pitman
Start-up nonprofits often ask me, ‘How do we raise money?’. The panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet.
Read moreGreenpeace UK: the Rainbow Warrior III thank-you video
![Rainbow Warrior III.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Web_based/Greenpeace-Ranbow-warrior3-450x499.jpeg?w=640&auto=compress%2Cformat&fit=crop&dm=1403691196&s=389cfbd9bde19eb9c6b1fd11d574d56b)
by SOFII
'...It was a really inspiring video and your generosity saying it was all of our ship was very moving.'
Read moreThe British Humanist Association: the atheist bus campaign
![These bus-side posters toured the streets of London cheering and upsetting people in equal measure but never failing to stimulate controversy and conversation.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Face-to-face/260bus1.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1403279447&s=aa992bf1d9a71e7a346d77b752bb0616)
by SOFII
This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.
Read moreCommon Cause: the birth of modern citizen advocacy.
![A demonstration against the Vietnam war, USA November 1969.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/Comon-Cause-pic4.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1403274022&s=152a791c496fa2d78b796ac1044e4fa0)
by Roger Craver
It’s hard to believe that in 1970s America women could not get their own credit cards when they graduated from school unless their husband or father was willing to sign for it.
Read moreThe David Suzuki Foundation: campaign for Santa Claus
![screengrab](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Web_based/David-Suzuki-Foundation.jpeg.png?w=640&auto=compress%2Cformat&fit=crop&dm=1403262236&s=f6053dba029944e6e3b95acc362dabcf)
by SOFII
Think of everything that Santa has done for you – now is your chance to help him.
Read moreAARP (formerly the American Association of Retired Persons): legacies booklet and newsletter
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Legacies/7086-aarp-formerly-the-american-association-new-hero.png?w=640&auto=compress%2Cformat&fit=crop&dm=1678073975&s=375dac228540b08503e67ac7750aeb41)
by SOFII
This booklet and newsletter were the centerpiece of a direct marketing legacy promotion programme. Given the huge size of the AARP membership and the substantial range of interests and abilities, Mal Warwick Associates opted to organise the multi-faceted legacy programme illustrated in these materials.
Please note: This exhibit is "under construction"
Read moreThe NSPCC legacies TV ad: the ‘what will we leave?’ campaign
![The NSPCC’s latest TV advertisement is beautifully filmed, powerful, simple and right on target.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Broadcast/307pic1.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1403259376&s=542e367e4b06882be12d495f3f1194e5)
by SOFII
This campaign is a first for legacy fundraising in the UK. The NSPCC were able to create a positive, happy and colourful campaign; creating ‘talkability’ around the difficult subject of legacies.
Read moreCharter 88: the ‘buy-out’ letter
![Lords](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/Charter-88-pic-2.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1403259187&s=1df8740c82dc3330c8dbdde74cafbdac)
by SOFII
Is candour just too dangerous a commodity for charities?. This simple mailing achieved Charter 88's best ever response in its early days.
Read moreAide et Action: press ads/thank you methodology
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Press_Advertising/98AeA3.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1404255475&s=7a3a32f8039e8a88e756dbcb441e9c15)
by SOFII
A simple idea for 'start-up NGOs' based on true donor relationship building. What's really significant here is the way that Aide et Action's CEO cultivated and encouraged press involvement and support, so that they were were only too willing to help with donations of free advertising space.
Read moreCARE USA: donor acquisition chaperoned emails
![email](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Web_based/256CARENation.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1403249688&s=9ff1ac30dbcf72694fdfcffa02d65d26)
by SOFII
CARE USA responded to the violence in Gaza with remarkable humanitarian aid and a strong call to action for new donors. Being ready to appeal for new supporters during emergencies, or at times when your issue is in the public eye can help you to acquire more donors for your cause. To acquire new online donors at a low cost, CARE sent chaperoned emails through online publishers.
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