The main areas of fundraising
Communication and the English language
by Ken Burnett
Ken Burnett tackles bad use of the English language in fundraising and explains why getting this crucial matter right can make all the difference.
Read moreIWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal
by Felicity Spencer-Smith
Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
Read more20 years of collaborating to grow legacy giving
by Rob Cope
Two decades on from the launch of the first national legacy promotion consortium, Rob Cope, director of Remember A Charity, looks back and celebrates the charity sector’s drive to collaborate, share and exchange learning around legacy fundraising.
Read moreThe Salvation Army: Coronavirus response campaign
by Gemma Reeve
This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.
Read moreMarie Curie: Alpaca Meet & Greet
by Meredith Niles
Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
Read moreIs this really the best fundraising proposition of all time? And is it good development?
by Lyndall Stein
The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
Read moreThe pandemic: where has fundraising been, where is it going and where should we be focusing now?
by Giles Pegram CBE
Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.
Read moreRSPCA: Pet First Aid Guide value exchange campaign
by Jonathon Grapsas
Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
Read moreFauna & Flora International: Testing always-on digital fundraising
by Gemma Reeve
Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
Read moreIWITOT 2020: Blue Peter Totaliser and TV appeals
by Joe Nicholson
Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.
Read moreThe Salvation Army: Christmas cross channel digital recruitment campaign
by Gemma Reeve
In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
Read moreToybox: Not just an Easter appeal
by Robbie Rae
During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too.
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