The main areas of fundraising
Pivoting and pirouetting: how face-to-face got the moves during coronavirus
by Daryl Upsall
Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.
Read moreToronto Dominion Charitable Trust: #TDThanksYou video
by Karla Paotonu
Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.
Read moreHow to show the right gratitude attitude to new e-mail subscribers
by Ephraim Gopin
The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.
Read moreWhy coronavirus has been UNICEF’s catalyst for change in face-to-face fundraising
by Daniel McDonnell
The pandemic has hit all areas of fundraising hard, but none more so than face-to-face. Here, Daniel McDonnell of UNICEF shows you how the crisis has transformed their approach to street fundraising.
Read moreShould you enthusiastically promote legacy giving when people are dying?
by Claire Axelrad
Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.
Read morePete for America: Leaderboard challenge election fundraising
by H. Ryan Steele
What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
Read moreHow to find new e-mail subscribers for your organisation – the right way
by Ephraim Gopin
Ephraim Gopin, founder of 1832 Communications explains why e-mail is an essential fundraising tool for your organisation. He also shares simple tips to help you encourage more of your site visitors to sign up to your communications.
Read moreMedical Aid for Palestinians: Two Christmas appeals, one wish for Palestine
by nick mawer
In this case study Medical Aid for Palestinians (MAP) share how they built on great donor relationships to power not one but two Christmas campaigns in just a month. Keep reading to find out how they did it and discover the surprising results!
Read moreCommunication and the English language
by Ken Burnett
Ken Burnett tackles bad use of the English language in fundraising and explains why getting this crucial matter right can make all the difference.
Read moreSumatran Orangutan Society: Rainforest home appeal
by Felicity Spencer-Smith
Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
Read more20 years of collaborating to grow legacy giving
by Rob Cope
Two decades on from the launch of the first national legacy promotion consortium, Rob Cope, director of Remember A Charity, looks back and celebrates the charity sector’s drive to collaborate, share and exchange learning around legacy fundraising.
Read moreThe Salvation Army: Coronavirus response campaign
by Gemma Reeve
This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.
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