The main areas of fundraising
Samaritans: Network Rail corporate partnership
by Julia Worthington
At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.
Read moreAction for Children: ‘Be a Secret Santa’ digital campaign
by Lara Joyce
This campaign from Action for Children allowed donors to become a Secret Santa for vulnerable children. Working with a restricted budget, they created an online platform that was interactive, user-friendly and fun.
Read moreCharity shops: Why I wish I’d thought of them
by Jennifer Ruthe
In this case study and video presentation, Jen Ruthe champions charity shops. Jen also shares why she believes that this staple of the UK high street is so important to helping organisations engage supporters and encourage giving.
Read moreIWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love
by Megan Townshend
Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition!
Read moreSAVE FINZ: Emergency direct mail appeal
by Joe Burnett
Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.
Read moreWILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal
by SOFII
This is the ongoing story of how the Fundraising Institute of New Zealand is running a possibly world-first matched giving DM appeal to save itself during the coronavirus pandemic.
Read moreThe Great Bungay Duck Race: Virtual success in 2020
by Joe Burnett
How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.
Read moreBush Heritage Australia: Autumn appeal turned donor care pack
by Jasmine Coronado
Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
Read moreTwo of the greatest fundraising letters ever written
by Denny Hatch
In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.
Read moreDenny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST
by Denny Hatch
Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
Read moreBhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price
by Ken Burnett
In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.
Read moreThe most successful advertisement in the history of the world
by Denny Hatch
What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.
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