Amnesty International UK: another ad that shook the nation

Written by
SOFII
Added
May 22, 2013

Newly added to SOFII’s archive of brilliant Amnesty ads from yesteryear is this shocking full page from the mid 1990s. Though distressing, it’s well worth reading and studying.

SOFII plans to add more of these great advertisements in coming months, most of them, as this one, written by the legendary copywriter Indra Sinha. We’ll try too to add a commentary to show how they worked and what their writer remembers of the process of creating such striking communications.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

CDE project 6 section 4.9: Keep it simple

In his contribution to CDE project six: the use and misuse of emotion, professor of ephilanthropy Brock Warner, CFRE, explains why simplicity is the key to emotionally engaging your donors.

Read more

Leading the resistance: the American Civil Liberties Union

Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.

Read more

Legacies, they’re nowt to do with thee!*

If you want to create a great, inspirational legacy campaign, you need to get inside your donors’ heads.

Read more

CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion

In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.

Read more

Peer-to-Peer Fundraising: a mini guide for nonprofits

Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.

Read more

Also in Categories