Amnesty International UK: another ad that shook the nation

Written by
SOFII
Added
May 22, 2013

Newly added to SOFII’s archive of brilliant Amnesty ads from yesteryear is this shocking full page from the mid 1990s. Though distressing, it’s well worth reading and studying.

SOFII plans to add more of these great advertisements in coming months, most of them, as this one, written by the legendary copywriter Indra Sinha. We’ll try too to add a commentary to show how they worked and what their writer remembers of the process of creating such striking communications.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

How to get from Good Intentions to a Great Supporter experience – and retention

In his second of two articles on how charities operate, Charlie Hulme looks at supporter journeys. All charities like to use the right words like ‘commitment’, but are they actually delivering results? When they do things right, the results can be outstanding, as Charlie demonstrates.

Read more

NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations

The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.

Read more

What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode two.

What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.

Read more

Thinking of investing in segmentation? Be careful of these common and costly mistakes

For all charities, successfully identifying and profiling donors is crucial, but Charlie Hulme has identified five mistakes we too often make in the process. In the first of two articles, Charlie examines these errors and points to a different way of doing things.

Read more

SOFII's major donor showcase - introduction and contents

Do you work with major donors? Do you want to be inspired in how you approach and talk to them? Then this showcase will be a treasure trove for you!

Read more

Also in Categories