In search of baubles

Written by
George Smith
Added
December 17, 2012

George Smith is revered by UK fundraisers and, through a substantial body of his work already posted on SOFII, he’s recently attracted a large following around the world too. Now, as part of SOFII’s continued commitment to fine writing we further celebrate the brilliance, wit and wisdom of George here with a series of articles taken from his last book, Up Smith Creek. We start with a seasonal article that first appeared in Professional Fundraising magazine in February, 1997. The UK’s honours system is an idiosyncratic, not terribly PC tradition peculiar to the British Isles, but the points George makes are, as always, universal.

Many UK fundraisers aspire to something like this.

Now you know and I know that twice a year the honours lists are earnestly scanned by many in the voluntary sector just to check which of their colleagues or acquaintances have secured a gong.

They pretend otherwise, of course, but I have seen many a fundraiser in early January put on thick spectacles so as to scan the published lists from top to bottom. And I am quite willing to believe that newspaper readerships soar on the days in question, such is the interest among charity wallahs.

But would settle for this.

I love this annual ritual for it combines prurience and spite, two qualities that characterise a young and growing profession. There are those amongst us to whom three palace-awarded letters after their names confer lifelong serendipity. Indeed, there are some who begin to express growing impatience – out loud at that – at their continued absence from the rolls. Actually, an awards system that seems to prize a veteran volunteer above an upwardly mobile, well-connected professional strikes me as entirely proper. But I can still sense gritted teeth in some quarters when the good lad who chairs the Halesowen branch goes to the palace and the high-profile charity executive doesn’t.

Two of my direct marketing mates turned up on the honours list this year. Not for services to junk mail, I hasten to point out, but for that most mysterious and delicately phrased of commendations – ‘public and political service’. Far be it from me to record that at least one of them has single-handedly been keeping the Conservative Party going in Scotland these last troubling years. He is an all-round good egg who richly deserves (see how quickly the pusillanimous language sets in!) his new initials.

Though, despite their formidable talent, this’ll be as close as most get.

You’ll probably remember that (former UK prime minister) John Major tried to open up this process a few years back bidding all of us to write in with nominations, sort of an awards charter, probably. What you may not know is that he and I share a Brixton background and that, indeed, we coincided on Lambeth Borough Council – from slightly different political perspectives, you understand. And, if the other buggers can flaunt the old school tie, why shouldn’t I? On the basis that ‘you don’t get what you don’t ask for’, I wrote up. And, at risk of breaking the 30-year rule and probably incarceration, I want to share the correspondence with you.

Did George really know a man who once touched the hem of Tony Blair’s duffle coat? Did Tony Blair even have a duffle coat?

Dear John,

Remember me? Other side of the council chamber, long hair, foul-mouthed. You were on housing, I was on libraries. Remember the bacon sandwiches?

Anyway, John, I made my way in life. Went into advertising, wrote a lot, went into fundraising, became a columnist on Professional Fundraising magazine. Which is why I’m dropping you this line.

Any chance of an award this year? Anything will do. If there’s the odd K knocking around, I wouldn’t complain. But a nice little OBE would do. I’m not proud.

Do let me know. If you want dozens of letters saying how much I deserve it, I can easily write them (it’s what I do for a living) – Ken Livingstone will probably put in a word.

Look forward to hearing. Love to Norma.

George Smith

PS I still think Chelsea are crap!

Imagine my dismay at the reply I received in response (below) to this well-crafted missive.

Dear Mr Smith,

The Prime Minister has received your letter of the 8th inst and begs me to inform you that he remembers you well.

He also asks me to tell you to sod off. Further, he wishes to make clear that Chelsea under the aegis of Mr Ruud Gullit are magic and will wipe the floor with your bunch of tossers from White Hart Lane.

Yours faithfully,

Malcolm Timeserver, Private Office

Okay John, if that’s the way you want it!

Chances are, the follow-up will go to Prime Minister Blair in any case. I think I’ll start networking New Labour – I know a man who once touched the hem of Blair’s duffle coat. Then there’s abroad with a glittering array of possibilities. I just heard that Charlotte Grimshaw* has been offered the vacant throne of Albania. But it’s probably only a rumour.

© George Smith 2012

*Charlotte Grimshaw, former head of fundraising at Greenpeace UK, wrote George’s profile for SOFII’s The Great and the Good feature. See here.

About the author: George Smith

George Smith

The late George Smith (he/him) wrote his first fundraising ad for Oxfam in 1962. In his twenties he was appointed European coordinator for a major-league American advertising agency and, in contrast, was elected as a local councillor in an inner-London borough. He formed the Smith Bundy direct marketing agency in 1973 and served as chief executive for 20 years. During those two decades his copywriting skills were applied to many diverse commercial direct marketing clients, yet fundraising was always a specialism. In 1990 he was awarded the UK’s DMA Gold Award for work on Greenpeace.

Between 1987 and 1993 George was chief executive of the International Fund Raising Group, responsible for the celebrated Noordwijkerhout conference and a growing number of events around the world. He was also a director of Burnett Associates Limited. His monthly articles in Britain’s Direct Response magazine were published in 1987 as a collection called By George. He became chairman of the UK’s Institute of Direct Marketing (IDM) in 1997 and is an honorary fellow both of the IDM and the Chartered Institute of Fundraising.

George Smith also wrote Asking ProperlyTiny Essentials of Writing for Fundraising and Up Smith Creek.

A note from SOFII: These articles were first published in a different era. They may contain words or themes that today we find inappropriate. SOFII has preserved the copy in our archive, without editing, in order to offer a true representation of the author’s contributions at the time.

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