Face-to-face: stuck in deep snow between Vinkov­ci and Blod 

Written by
Ken Burnett
Added
April 19, 2010

About the author: Ken Burnett

Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). The Tiny Essentials of an Effective Volunteer Board and Storytelling can change the world, both published by The White Lion Press, UK. 

In 2021, he wrote and published a book about campaigning fundraising, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.

Ken co-founded SOFII with his late wife Marie and served as a trustee before retiring from the SOFII board in 2022.

Recent Articles

From the Myth Smashers: We can’t ask new patients to donate, or can we?

Saarah Abdeen discusses the assumption that fundraisers shouldn’t ask new patients to donate. Keep reading and discover the personal experiences that got Saarah thinking about how and why we should finally smash this myth.

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Open Letter to Tom Ralser re: The fallacy of ‘facts tell, stories sell’

Claire Axelrad responds to Tom Ralser’s opinion piece with an open letter. In it, Claire shares her perspective on storytelling, as a writer and fundraiser.

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Matched funding challenge boosts Ken Burnett’s latest 500-mile quest

Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?

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The fallacy of ‘facts tell, stories sell’

In a new addition to SOFII’s Opinions and Debates showcase, Tom Ralser shares his view on the notion that ‘facts tell, stories sell’. When it comes to fundraising, Tom feels that relying on stories alone isn’t always enough to create a great appeal AND convince your donor to give. 

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Can fundraisers tell the difference between AI and human-written thank you letters?

Surprising survey results show that AI letters were rated higher by fundraisers than human-written letters. 

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