Living Legacy Society newsletter, from the Union of Concerned Scientists, USA

Written by
SOFII
Added
September 09, 2014

Living Legacy Society newsletter

This newsletter represents the culmination of nearly a decade of successful direct marketing efforts by Mal Warwick Associates and the staff of the Union of Concerned Scientists. UCS, though not well known to the general public, is one of the principal players in the US environmental and peace movements, contributing the results of its ground-breaking research and the voices of award-winning scientists to the public debate on such issues as global warming, nuclear proliferation and the misuse of science by the country’s faith-based federal administration. Beginning in 1999, UCS undertook to build its membership through direct mail, to convert one-off donors to a monthly giving programme, to invite higher-value donors to join a $1,000-a-year giving society, and to launch legacy giving efforts. This newsletter is the latest issue of a continuing programme that has seen the organisation’s membership and its income triple, and both major gifts and legacy giving programmes that didn’t exist in the 1990s to become major sources of revenue in the 21st Century.

- Mal Warwick

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Why is it key for fundraisers to understand supporter loyalty?

What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.

Read more

An exclusive offer - secure your signed copy of Ken Burnett’s new book

The essence of Campaigning Fundraising in 52 exhibits and 199 web links is the latest book by Ken Burnett, SOFII co-founder and managing trustee. Secure your copy today with this exclusive offer, available only to SOFII readers.

Read more

The book that will lead the campaigning fundraising revolution!

Fundraiser Tanya Jackson shares her review of Ken Burnett’s brand new book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.

Read more

Join SOFII’s BIG FUNDRAISING QUIZ – June 4th 2021, 1pm BST

Love quizzing? Love fundraising? Please join us for our brand new fundraising quiz. Show your support for SOFII, have a laugh and win great prizes too. Only £5 to enter! 

Read more

Simone Joyaux, campaigning fundraiser extraordinaire, has died

SOFII has lost a great friend, a great fighter, an exemplary force for good.

Read more

Also in Categories



Tags