The top five things to know about cryptocurrencies

Could cryp­tocur­ren­cies rep­re­sent a new rev­enue stream for your organ­i­sa­tion? This arti­cle explains all about them and how they can be good for charities.

Written by
Matt Smith
March 03, 2022

You can’t move on social media at the moment without hearing about cryptocurrencies (crypto) and non-fungible tokens (NFTs). It’s clear that there will be opportunities for fundraisers to explore, but it’s a bit of a minefield and really hard to know where to start!

In this short piece we explore the top five things to know about crypto… 

1. What is the blockchain?

The blockchain is the digital ledger on which cryptocurrencies and NFTs are stored. Public blockchains provide a secure place to put information that everyone can add to, that no one can change, and that isn’t controlled by any single person, government, or company. So unlike in the traditional world of hard, physical currencies and systems of regulation, there isn’t one individual or company keeping track of everything. The responsibility for doing so is shared between everyone on that network.

As physical notes and coins disappear from society (and it is likely that we see physical currency all but totally disappear from our economies in the next 30 years) traditional and cryptocurrencies will start to look more and more alike. Crypto is the next chapter in money being digitised.

2. What are the platforms you should be exploring?

Do you know what the best cryptocurrency platforms are?

To support the rise of these new currencies, the most traded of which include Bitcoin, Ethereum, Ripple and EOS, we’re now seeing several platforms enter the crypto-philanthropic space to help charities receive, store and exchange these currencies.

The Giving Block are an online crypto fundraising platform, that is now working with causes across the globe. By using The Giving Block, crypto donors can easily find organisations they want to donate to through the Block’s donation platform and partners.

3. What charities have got involved with crypto already?

A number of charities have started raising money from cryptocurrency users.

There have been numerous recent examples of charities working with, and raising money from, the crypto community. Firstly, Edinburgh Dog and Cat Home have received several donations from the Pawthereum community. The most recent has enabled the animal welfare organisation to partly-fund a new digital fundraising role which will help them further establish relationships in the crypto community.

Then in 2021, the Children’s Heart Unit Fund, working with The Giving Block platform, received crypto donations worth £38,000. One of the donors had themselves been supported by the charity his whole life – which shows that despite the new technology behind this way of giving, the motivations to give remain the same in crypto.

On the bigger end of the scale, Save the Children were recently chosen by the Munch Token community to benefit from their charitable efforts. This community regularly votes on which organisation should benefit next and has donated over four million dollars in total to worthy causes.

4. But what about NFTs?

Alongside cryptocurrencies, NFTs have seen a meteoric rise in popularity. These blockchain-enabled pieces of exclusive art and experiences are similar in many ways to the physical art and in-person experiences that have been central to charity auctions for decades. NFTs just bring this giving method into the 21st century.

Launched in late-2021, DoinGud is a new platform to watch in the NFT space. However, not recent NFT trials have not been without their controversies. World Wildlife Fund (WWF) launched their Non-Fungible Animal campaign in early 2022 but were met with significant backlash on social media due to the tokens’ environmental implications. (This was despite the charity being very clear that they were using technology that minimised the impact on the planet). 

5. But isn’t it really risky?

There are several risks and ethical considerations when fundraising through crypto and NFTs. As with all parts of the internet, crypto servers come with an environmental cost. Whilst other big risks include fluctuations in value and the danger of the technology being used as part of elaborate pyramid schemes and money laundering.

Having robust policies, donation terms and conditions, and working with trusted partners is essential. As we have discussed, The Giving Block is doing great work to make this easier and safer for charities. But ultimately, charities should be treating the risks and opportunities in crypto with the same scrutiny as their traditional income streams. Environmental, investment fluctuations and money laundering are all familiar risks in more traditional income generation methods – these should not be barriers to entry for organisations when considering new ways to raise money.

In summary, there is a huge opportunity for charities to engage with the incredibly generous and future-thinking crypto community. The risks do need to be identified and considered, but there are now the case studies and established partners to support. It is a great time to for charities of all sizes to dive into this world and learn more about how they could work with this new generation of donors.

Editor’s note: we would like to extend a huge thank you to Matt Smith, Head of Development & Innovation at our partner THINK Consulting Solutions, for penning this new piece on cryptocurrency and fundraising. 

If you have tried out cryptocurrencies at your organisation and have a success story or more tips to share, please get in touch with SOFII by emailing

About the author: Matt Smith

Matt Smith (he/him) is director of transformation & innovation at THINK, a leading international consultancy dedicated to not-for-profit fundraising.  

After a period volunteering as a Childline counsellor, Matt knew he wanted to use his skills to develop the third sector. He began specialising in community and events and more recently has focused on fundraising innovation, product development and managing large, cross-team projects. 

Matt is all about creativity and has a love for problem solving – especially those challenges triggered by changes in technology or generational shifts.

Matt also spent five years in the private sector working for Morgan Stanley before moving into the charity sector. He has worked across a range of causes including Marie Curie, NSPCC and WaterAid.

Recent Articles

Team Trees – digital fundraising success in aid of the Arbor Day Foundation

This article celebrates a viral campaign that has been making a big impact since 2019. Keep reading to learn how two men took on a challenge to plant 20 million trees, engage Gen Z donors, and achieve fundraising success for the Arbor Day Foundation.

Read more

Unleash the might of the donor – power as a component of a fundraising plan

Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.

Read more

Is your donor a Spiderman, Batman or a Wonder Woman?

Superheroes have a unique backstory that makes them who they are and shapes their narrative. But in fundraising, your donor has an ‘origin story’ too. Marina Jones believes that making an effort to learn more about your donor’s story can give you an insight into why they choose to give – and help you build supporter loyalty.

Read more

Will you join these kind fundraisers at the heart of SOFII?

Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.

Read more

New year, new changes in digital fundraising – five tips to help you prepare

Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?

Read more

Also in Categories