Oxfam
Oxfam: ‘Stay in the Fight’ legacy campaign
by Sinem Bilen-Onabanjo
This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative.
Read moreMyOxfam app
by Joe Burnett
The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.
Read moreThe father of modern day fundraising: Harold Sumption
by SOFII
Ken Burnett was just 26 years old when he met Harold Sumption the man who would profoundly influence Ken's understanding of fundraising. In another of our occasional series, 'The most brilliant fundraiser I ever met' we have recollections from Ken, Giles Pegram and Pierre-Bernard Le Bas.
Read moreOxfam pledged gifts
by Matthew Sherrington
Now here’s a challenge for you. How would you raise money if you didn’t have all the innovations we have today? No direct mail, no telephone, no face to face… Click here to discover how Oxfam, back in the 1960s, collected 300,000 regular pledged gifts without such aids.
Read moreOnce upon a time…Oxfam and Remember Me
by Aline Reed
Aline isn’t too sure if the technology used in this great way to use stories to sell goods in Oxfam shops wasn’t a little too sophisticated. Anybody out there have any further information?
Read more‘No sale’ video from Oxfam
by Tom Belford
I’m a sucker for online videos to deliver important messages and sell causes and charities. But this one from Oxfam is a ‘no sale’ as far as I’m concerned.
Read moreOxfam: Marks and Spencer’s ‘schwopping’ partnership
by SOFII
This partnership between Oxfam UK and retailer Marks and Spencer (M&S) fulfilled the needs of people in the UK and developing countries. The planet was a winner too.
Read moreOxfam UK: the £2.00 a month proposition to new donors
by SOFII
Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.
Read moreOxfam: The Hunger £ Million Campaign
by SOFII
The Oxfam Hunger £ Million Campaign is a great example of press advertising that gives an urgent need and a clear call to action. It raised £1,000,000 in three months in 1963. How much would that be worth today? Guess which ad made a SOFII volunteer jump.
Read moreThe Oxfamily box
by SOFII
Sometimes the simple ideas work best. Oxfam's neat device for involving families in the fight against poverty at Christmas time raised a lot of money and also helped families to put their own good fortune into perspective.
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