Oxfam: ‘Stay in the Fight’ legacy campaign

by Sinem Bilen-Onabanjo

This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative. 

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‘No sale’ video from Oxfam

by Tom Belford

I’m a sucker for online videos to deliver important messages and sell causes and charities. But this one from Oxfam is a ‘no sale’ as far as I’m concerned.

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Oxfam: Press ads from the 1950s and 1960s

by SOFII-author

These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.

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