Tags
70 pages tagged with IWITOT:
- A story that wakes you up in your career If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
- Abortion Support Network: ‘Why do you support ASN?’ By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.
- Aching Arms: teddy bears member-get-member scheme The story that was voted best of all at SOFII’s 2013 Once Upon I Wish I'd Thought of That event.
- Age UK: Cadbury ‘Donate Your Words’ corporate partnership It’s not often that a chocolate bar stops you in your tracks and makes you want to start talking (and donating) to a charity helping older people. But in this case study, you’ll discover how Age UK’s superbly executed brand and fundraising campaign raised both money and awareness in a clever, captivating, and caring way.
- Aid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message Clever use of lenticular printing to send kids a secret message that adults can't see in these child-abuse poster ads.
- Alexander’s Fund: how fundraising inspired a community to save a life Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
- ALS Foundation Netherlands: I have already died This powerful and moving campaign gives a storytelling platform to people who have ALS.
- Alzheimer’s Society: Memory Walk campaign By creating a direct response tv ad that moved many to tears, the Alzheimer’s Society successfully connected with the public and saw participation in their Memory Walks soar.
- American Cancer Society: Relay For Life An idea that started as one man fundraising by walking and running a track for 24 hours has become a global event raising over $5 billion to help save lives throughout the world.
- Baptist World Aid - Growth Giver A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.
- Becoming the bee, with Jean Bishop Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.
- Bernie Barnstorms – I Wish I’d Thought Of That Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
- Bible Society: ‘The Greatest Journey’ Christmas appeal By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.
- Bloody Good Period: Festive period campaign A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019 – Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
- Blue Cross: Tap Dogs Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
- Born Free Foundation: Life in lockdown video campaign Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!
- Breast Cancer Research Foundation: ‘Pink Mercy’ skin Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.
- British Heart Foundation: MyMarathon Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event.
- Cards Against Humanity Saves America In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
- CEO Sleepout: business leaders sleep rough for Girls and Boys Town One night of discomfort is a very small price to pay for helping to raise awareness and vital funds to support homelessness. The CEO Sleepout encourages influential members of the business community to move outside of their comfort zone and spend a night in the shoes of a rough sleeper.
- Charity Chat Podcast - How does SOFII inspire fundraisers worldwide? Joe Burnett, our contributing editor, talks with Samuel Davies of Charity Chat in this great podcast. They discuss the virtues of SOFII and give an insider’s look at what the site and the charity can offer you.
- Chinese take away: reinventing fundraising in the People's Republic of China Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.
- Crimestoppers: reverse pickpocketing is putpocketing The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
- DTES Response: Raising money for the community during coronavirus Learn how one Canadian organisation responded to the coronavirus pandemic and made a lasting impact on beneficiaries’ lives.
- Everything IWITOT This is your one-stop shop for all the latest on SOFII’s I Wish I’d Thought of That (IWITOT). If you want to attend an event, become a speaker, host your own IWITOT or revisit a past event – it is all right here.
- From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.
- Fundación Academia Neva Lallemand: Bingo Virtual Solidario La campaña de bingo virtual solidario de Fundación Academia Neva Lallemand logró cautivar al público en momentos de pandemia, donde todo se virtualizó. Tener flexibilidad y adaptarse a las circunstancias es clave para que organizaciones de América Latina puedan recaudar fondos.
- Giving Tuesday ideas - SOFII shares our favourites with you In a free webinar recorded for the Chartered Institute of Fundraising (CIOF), some members of our SOFII team have shared a few of their favourite Giving Tuesday ideas from past I Wish I'd Thought of That (IWITOT) events and their own experience.
- Help Refugees: Choose Love pop-up shop Ben Eden-Davies sings the praises of Choose Love, a unique pop-up charity shop with a smart and engaging difference.
- Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser What do ‘bad’ pet portraits have to do with fundraising? Click here to read the inspiring story of how one person raised more than £200,000 for charity – simply by drawing furry friends from around the world.
- Hope and Homes for Children: End the Silence Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.
- How celebs use social media for fundraising Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.
- How the RNLI made me a donor Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
- I CAN: the ‘adopt-a-word’ campaign With its simple e-commerce solution, I CAN produced an appeal that is unique to their cause yet still maintains a broad appeal to a wide range of donors.
- I wish I’d thought of the ‘Touch, Look, Check’ campaign At I Wish I’d Thought of That in November 2024, Laura Webb chose to celebrate a fundraising campaign that was created in 2012 and is still going strong today. Raising both money and awareness, ‘Touch, Look, Check’ is a value-exchange proposition that continues to engage donors.
- IWITOT at IFC: Save the Children ‘Most Shocking Second a Day’ For I Wish I’d Thought Of That at the International Fundraising Conference 2018, Spriha Shrestha of Restless Development Nepal explained why she wishes she'd thought of this iconic video campaign from Save the Children.
- Knickers Model’s Own in aid of Cancer Research UK A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000.
- Lesbians and Gays Support the Miners A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.
- Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how.
- Mermaids: how one man raised £250k by playing a game. The story of how one man took on prejudice and transphobia by raising £250k in just two days.
- Mind Pause Box A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.
- Ministry of Stories: Hoxton Street Monster Supply Store Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door.
- Movember: moustache-growing campaign for men’s health
- Netherlands Red Cross and 3FM: Serious Request Discover how a partnership between the Netherlands Red Cross and a leading radio station raised serious funds and made a serious impact.
- NSPCC: Legacy-themed Garden of Magical Childhood This garden was designed to demonstrate how gifts in supporters’ wills supported the NSPCC’s work. It is a beautiful and unique way to take visitors on a special journey through history.
- Oamaru Blue Penguin Colony: ‘Adopt a penguin’ We are fundraisers, but we are often donors too. In this case study Simone Owens shares how a day out on her family holiday in New Zealand led to a very special penguin adoption... and a very memorable supporter experience.
- One Girl: Do It In A Dress Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.
- Operation Raleigh: toilet paper mailing Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.
- Pennies, the digital charity box Taking advantage of the boom in contactless payments, Pennies allows donors to contribute quickly and without any hassle.
- Planned Parenthood: Donate in Pence’s name At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation.
- Playmob: a gaming platform to raise money for global projects A new simplified online gaming platform that aims to raise $100 billion for global projects by 2016.
- Refuge: The Helen Titchener (nee Archer) Rescue Fund A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline.
- RNLI: Britain’s first-ever street collection, 1891 An appalling loss of life in 1886 leads to the invention of a fundraising classic that's still raising millions today. A horrific double tragedy brought about Britain’s first-ever street collection for a charitable cause. It was a significant milestone in the history of voluntary action in the UK and elsewhere.
- Rotary Club of Alice Springs: Henley on Todd Dry Regatta Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why ‘the rising tide of a community lifts all boats’.
- Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts An insightful use of technology that brings RNLI donors closer to the lifesaving work. This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.
- Send a Cow: thank-you drive The team at Send a Cow are passionate about saying thank you to their supporters.
- SOS Children's Villages Norway: would you give your jacket to Johannes? Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.
- Strike Debt: The Rolling Jubilee telethon Discover how a superb telethon, dedicated to eradicating household debt in America, grew out of the Occupy movement.
- Sumatran Orangutan Society: Rainforest home appeal Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
- Testicular Cancer New Zealand: #GOBALLSOUT This attention grabbing digital campaign captured the imagination of Tom Hodgson. Find out why he wishes he thought of it, by reading the complete case study.
- The perfect annual report Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.
- The RNLI’s ‘Jail and Bail’ fundraising event Imagine being able to send your boss to ‘jail’ for a good cause - how much fun that could be (sorry boss!). As Leesa Harwood of the RNLI showed at IWITOT 2018, it’s a great way to have fun and make money for a good cause.
- Top tips to help you get the most out of IWITOT SOFII trustee and fundraising consultant Craig Linton shares eight ways to get the most out of your attendance at a fundraising event like I Wish I’d Thought of That (IWITOT). Don’t let the learning end when the session finishes.
- Trillium Gift of Life Network: ‘bucket list’ This is a great public awareness campaign with interactive use of social media and appropriate targeting.
- UNICEF and Pampers: ‘1 pack = 1 vaccine’ partnership Learn how a big brand partnered with a charity to transform the lives of women and children for thirteen years and counting.
- War Child - Armistice War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.
- What’s the golden thread that unites us? There were so many great and inspirational ideas shared at I Wish I'd Thought Of That 2018. Which of these will inspire you to transform your fundraising?
- Whitney Museum of American Art: Curate Your Own Membership A unique example of a membership model that allows members to select what they want based on interest and useage not on traditional demographics.
- Would you like to speak at IWITOT? We are always looking for new speakers to take the stage at our IWITOT events around the globe. IWITOT is a great way to grow your network and get valuable public speaking experience.
- WWF: Virtual reality tiger experience Experiential marketing and virtual reality are a roaring success for WWF UK's Adopt a Tiger face-to-face campaign.
