The main areas of fundraising
Guide Dogs NSW/ACT*: ‘tea for two’ appeal
by SOFII
A double award-winner from the Guide Dogs of New South Wales that surpassed previous appeals not only in money but in showing how that the organisation does so much more for blind people, young and old, than training dogs: adorable as they might be.
Read moreRNLI: train one, save many campaign
by SOFII
A campaign from RNLI with a simple but powerful theme, message, image and call to action.
Read moreThe Salvation Army: UK Christmas appeal
by SOFII
Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.
Read moreKiva: person-to-person micro-lending
by SOFII
The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
Read moreNine tips for effective e-mails
by Nick Allen
E-mail may seem boring, what with Google Earth, Web 2.0, Twitter, widgets, and badges, but it’s still the workhorse of online fundraising and communications.
Read moreIs your newsletter great donor relationship-building, or an unwise self-indulgence?
by Tom Ahern & Sean Triner
Almost all nonprofits produce a newsletter and send it out with their warm appeals. But should they?
Read moreTen tips to spur the creative grant proposal-writing process
by Pamela Grow
Pamela says: ‘Your final step should be a gracious letter to the foundation, thanking them for their time and their thorough review of your proposal. You’d be surprised at how few organisations take the time to thank the foundation.’
Read morePlan International UK’s ‘prospecting’ campaign
by SOFII
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
Read moreDo it yourself fundraising
by Marc Pitman
Start-up nonprofits often ask me, ‘How do we raise money?’. The panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet.
Read moreGreenpeace UK: the Rainbow Warrior III thank-you video
by SOFII
'...It was a really inspiring video and your generosity saying it was all of our ship was very moving.'
Read moreThe British Humanist Association: the atheist bus campaign
by SOFII
This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.
Read moreCommon Cause: the birth of modern citizen advocacy.
by Roger Craver
It’s hard to believe that in 1970s America women could not get their own credit cards when they graduated from school unless their husband or father was willing to sign for it.
Read more
