The main areas of fundraising
Charter 88: the ‘buy-out’ letter
by SOFII
Is candour just too dangerous a commodity for charities?. This simple mailing achieved Charter 88's best ever response in its early days.
Read moreAide et Action: press ads/thank you methodology
by SOFII
A simple idea for 'start-up NGOs' based on true donor relationship building. What's really significant here is the way that Aide et Action's CEO cultivated and encouraged press involvement and support, so that they were were only too willing to help with donations of free advertising space.
Read moreCARE USA: donor acquisition chaperoned emails
by SOFII
CARE USA responded to the violence in Gaza with remarkable humanitarian aid and a strong call to action for new donors. Being ready to appeal for new supporters during emergencies, or at times when your issue is in the public eye can help you to acquire more donors for your cause. To acquire new online donors at a low cost, CARE sent chaperoned emails through online publishers.
Read moreLA Gay and Lesbian Center: legacy leadership campaign
by SOFII
The centre created an exceptional legacy programme, combining the best of direct mail and telephone marketing with sensitive cultivation and stewardship techniques.
Read moreThe Soi Dog Foundation: acquiring regular donors through Facebook
by SOFII
This exhibit shows that social media can secure regular donations, recruit new donors and, more than that, generate enough income to be regarded as a sustainable source of funding. And we've got the results to prove it.
Read moreOxfam: The Hunger £ Million Campaign
by SOFII
The Oxfam Hunger £ Million Campaign is a great example of press advertising that gives an urgent need and a clear call to action. It raised £1,000,000 in three months in 1963. How much would that be worth today? Guess which ad made a SOFII volunteer jump.
Read moreSeeing Eyes for Blind People: sponsor a puppy who’ll grow into a seeing eye dog
by SOFII
This classic direct mail appeal uses a simple questionnaire as an involvement device. Also of note is the way that the proposition has been cleverly tailored to appeal to its Australian audience.
Read moreHEKS charity shop Switzerland: virtual but not traditional gifts
by SOFII
This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.
Read moreMacmillan Cancer Support: the World’s Biggest Coffee Morning
by SOFII
What would fundraising be without volunteers? Another great exhibit that shows how partnerships can turn a simple idea into pure gold.
Read moreUNICEF: the Change for Good® campaign
by SOFII
For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.
Read morePortuguese Red Cross: the store that sells hope
by SOFII
This exhibit demonstrates innovation, creativity and a new way to make people feel good about giving.
Read moreThe Art Fund: the battle to save the Staffordshire Hoard
by SOFII
This emergency appeal captivated the imagination of the public and was so successful that it even closed a few weeks early. This will be a useful read for all fundraisers.
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