RNLI: train one, save many campaign

by SOFII

A campaign from RNLI with a simple but powerful theme, message, image and call to action.

The Salvation Army: UK Christmas appeal

by SOFII

Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.

Kiva: person-to-person micro-lending

by SOFII

The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.

Nine tips for effective e-mails

by Nick Allen

E-mail may seem boring, what with Google Earth, Web 2.0, Twitter, widgets, and badges, but it’s still the workhorse of online fundraising and communications.

Is your newsletter great donor relationship-building, or an unwise self-indulgence?

by Tom Ahern & Sean Triner

Almost all nonprofits produce a newsletter and send it out with their warm appeals. But should they?

Ten tips to spur the creative grant proposal-writing process

by Pamela Grow

Pamela says: ‘Your final step should be a gracious letter to the foundation, thanking them for their time and their thorough review of your proposal. You’d be surprised at how few organisations take the time to thank the foundation.’

Plan International UK’s ‘prospecting’ campaign

by SOFII

Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?

Do it yourself fundraising

by Marc Pitman

Start-up nonprofits often ask me, ‘How do we raise money?’. The panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet.

Greenpeace UK: the Rainbow Warrior III thank-you video

by SOFII

'...It was a really inspiring video and your generosity saying it was all of our ship was very moving.'

The British Humanist Association: the atheist bus campaign

by SOFII

This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.

The David Suzuki Foundation: campaign for Santa Claus

by SOFII

Think of everything that Santa has done for you – now is your chance to help him.

AARP (formerly the American Association of Retired Persons): legacies booklet and newsletter

by SOFII

This booklet and newsletter were the centerpiece of a direct marketing legacy promotion programme. Given the huge size of the AARP membership and the substantial range of interests and abilities, Mal Warwick Associates opted to organise the multi-faceted legacy programme illustrated in these materials.

Please note: This exhibit is "under construction"